{"id":804962,"date":"2024-08-02T15:01:10","date_gmt":"2024-08-02T18:01:10","guid":{"rendered":"\/?p=804962"},"modified":"2026-09-12T22:14:36","modified_gmt":"2026-09-13T01:14:36","slug":"mercado-de-motos-tem-queda-nas-vendas-em-julho","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/v2\/motos\/mercado-de-motos-tem-queda-nas-vendas-em-julho\/","title":{"rendered":"Mercado de motos tem queda nas vendas em julho"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado brasileiro de motocicletas fechou o m\u00eas de julho com 156.893 motocicletas, scooters e afins vendidos. Esse volume representou uma queda de 5,4% em rela\u00e7\u00e3o a junho, quando foram emplacadas 165.855 unidades. No entanto, houve crescimento de 27,5% na compara\u00e7\u00e3o com julho do ano passado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse aumento em rela\u00e7\u00e3o ao mesmo m\u00eas de 2023 ajuda a manter as expectativas otimistas para um fechamento de ano excelente, com recorde de vendas. Inclusive no acumulado do ano as vendas j\u00e1 somam 1.089.830 unidades, volume que representa 20,7% de crescimento em rela\u00e7\u00e3o aos primeiros sete meses do ano passado.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-781608\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04135759\/Mottu-TVS-Sport-110.webp\" alt=\"Mottu Tvs Sport 110\" class=\"wp-image-781608\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04135759\/Mottu-TVS-Sport-110.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04135759\/Mottu-TVS-Sport-110-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04135759\/Mottu-TVS-Sport-110-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04135759\/Mottu-TVS-Sport-110-768x576.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">A Mottu, que vende motos da TVS indiana como esta Sport 110i para entregadores, continua surpreendendo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda em julho a Honda continuou dominando o mercado brasileiro de motos. A marca da asa respondeu por 63,9% das vendas, seguida pela Yamaha, que ficou em segundo com 19,1%. Na sequ\u00eancia ficaram Shineray, com 4,6%, BMW, com 1% e Kawasaki, com 0,6%. Todas as outras marcas presentes no pa\u00eds responderam, somadas, por 11%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No acumulado do ano, o ranking de participa\u00e7\u00f5es est\u00e1 da seguinte forma: Honda com 69,7%; Yamaha com 17,7%; Shineray com 3,4%; Mottu com 2,8%; e Haojue com 0,9%. As outras marcas presentes no pa\u00eds, somadas, entram com 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>J\u00e1 no ranking das 10 marcas que mais venderam motos em julho, a ordem \u00e9 a seguinte (em unidades):<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Honda &#8211; 100.269<\/li>\n\n\n\n<li>Yamaha &#8211; 30.034<\/li>\n\n\n\n<li>Shineray &#8211; 7.275<\/li>\n\n\n\n<li>Mottu &#8211; 6.802<\/li>\n\n\n\n<li>Haojue &#8211; 1.939<\/li>\n\n\n\n<li>Triumph &#8211; 1.749<\/li>\n\n\n\n<li>BMW &#8211; 1.563<\/li>\n\n\n\n<li>Royal Enfield &#8211; 1.536<\/li>\n\n\n\n<li>Avelloz &#8211; 1.535<\/li>\n\n\n\n<li>Bajaj &#8211; 977<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Somente depois dessas \u00e9 que marcas de renome aparecem &#8211; caso de Kawasaki, Suzuki, Harley-Davidson, Dafra e Ducati, misturadas a outras menos conhecidas, como Zontes, Bull e VMoto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>J\u00e1 no ranking das 10 marcas que mais venderam motos este ano, de janeiro a julho, a ordem \u00e9 a seguinte (em unidades):<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Honda &#8211; 760.410<\/li>\n\n\n\n<li>Yamaha &#8211; 193.516<\/li>\n\n\n\n<li>Shineray &#8211; 37.754<\/li>\n\n\n\n<li>Mottu &#8211; 31.248<\/li>\n\n\n\n<li>Haojue &#8211; 10.534<\/li>\n\n\n\n<li>Royal Enfield &#8211; 9.133<\/li>\n\n\n\n<li>Avelloz &#8211; 8.845<\/li>\n\n\n\n<li>BMW &#8211; 8.600<\/li>\n\n\n\n<li>Triumph &#8211; 6.398<\/li>\n\n\n\n<li>Kawasaki &#8211; 5.393<\/li>\n<\/ol>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jeep\/commander\/20-hurricane-4-turbo-gasolina-overland-at9\/4-portas\/2024-2025\/79596793\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" 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STEPTRONIC                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;410.000\">\n                            R$&nbsp;410.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque?tipoveiculo=carros&#038;marca1=MOTTU&#038;modelo1=SPORT-110I&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mas, no acumulado do ano, o crescimento continua forte. Expectativas de recorde de vendas ao fim de 2024 permanece<\/p>\n","protected":false},"author":238,"featured_media":798807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[18],"tags":[433,441],"brand":[],"class_list":["post-804962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motos","tag-mercado","tag-motos"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/804962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/users\/238"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/comments?post=804962"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/804962\/revisions"}],"predecessor-version":[{"id":863829,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/804962\/revisions\/863829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media\/798807"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media?parent=804962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/categories?post=804962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/tags?post=804962"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/brand?post=804962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}