{"id":819834,"date":"2025-03-20T11:00:16","date_gmt":"2025-03-20T14:00:16","guid":{"rendered":"\/?p=819834"},"modified":"2026-09-12T12:42:08","modified_gmt":"2026-09-12T15:42:08","slug":"fiat-argo-sonhou-mas-o-volkswagen-polo-acordou","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/v2\/carros\/fiat-argo-sonhou-mas-o-volkswagen-polo-acordou\/","title":{"rendered":"Fiat Argo sonhou, mas o Volkswagen Polo acordou"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Fiat Argo at\u00e9 chegou a sonhar com a lideran\u00e7a dos carros mais vendidos do Brasil em mar\u00e7o. Durante alguns dias, o hatch da Fiat superou o Volkswagen Polo no ranking de emplacamentos e assumiu a ponta. Mas a festa durou pouco: a atual refer\u00eancia do mercado brasileiro retomou a posi\u00e7\u00e3o e abriu vantagem, confirmando que continua dono do trono.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos dados da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), at\u00e9 o dia 18 de mar\u00e7o, o<a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/fiat\/argo?tipoveiculo=carros-novos&amp;marca1=FIAT&amp;modelo1=ARGO&amp;lkid=1705&amp;autocomplete=Argo&amp;autocompleteTerm=FIAT%20ARGO&amp;page=1\" target=\"_blank\" rel=\"noopener\"> Argo<\/a> aparecia na frente, com o Polo logo tr\u00e1s. No in\u00edcio do m\u00eas, o<a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/hyundai\/hb20?tipoveiculo=carros&amp;marca1=HYUNDAI&amp;modelo1=HB20&amp;autocomplete=hb2&amp;autocompleteTerm=Hyundai%20Hb20&amp;page=1\" target=\"_blank\" rel=\"noopener\"> Hyundai HB20<\/a> tamb\u00e9m teve seus minutos de gl\u00f3ria e manteve-se na lideran\u00e7a por um tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro como novo com a Webmotors Servic\u0327os!&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, um dia depois, em 19 de mar\u00e7o, o Polo reagiu e voltou a liderar com folga. Desta forma, mostrou que a queda tempor\u00e1ria foi apenas um susto para a Volkswagen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volkswagen Polo: o rei das vendas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Volkswagen Polo n\u00e3o apenas \u00e9 l\u00edder do mercado h\u00e1 meses, mas tamb\u00e9m fechou 2024 como o carro mais vendido do Brasil. Sua ascens\u00e3o ao topo foi impulsionada pela aposentadoria do Gol, modelo que por anos dominou as vendas no pa\u00eds. Com a vers\u00e3o de entrada Track assumindo o papel de sucessora do ic\u00f4nico hatch, o Polo manteve o legado do modelo aposentado.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-800855\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/06\/06061637\/Novo-Polo-TSI-MT-2023_8.webp\" alt=\"Novo Polo Tsi Mt 2023 8\" class=\"wp-image-800855\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/06\/06061637\/Novo-Polo-TSI-MT-2023_8.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/06\/06061637\/Novo-Polo-TSI-MT-2023_8-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/06\/06061637\/Novo-Polo-TSI-MT-2023_8-1049x700.webp 1049w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/06\/06061637\/Novo-Polo-TSI-MT-2023_8-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/06\/06061637\/Novo-Polo-TSI-MT-2023_8-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/06\/06061637\/Novo-Polo-TSI-MT-2023_8-150x100.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">O hatch da Volkswagen tem valor inicial de R$ 95.790, mas pode chegar a R$ 131.650<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o Polo tem pre\u00e7o inicial de R$ 95.790 na vers\u00e3o Track e chega a R$ 131.650 na nova vers\u00e3o topo de linha, a Highline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre isso, vale lembrar que, nesta semana, a <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/polo-gts-morre-para-dar-lugar-ao-nivus-gts\" target=\"_blank\" rel=\"noopener\">Volkswagen tamb\u00e9m anunciou o fim da vers\u00e3o GTS<\/a>, que era a op\u00e7\u00e3o esportiva do hatch e agradava aos entusiastas da marca. Em seu lugar ficar\u00e1 a SUV Nivus GTS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um conjunto equilibrado de desempenho, seguran\u00e7a e tecnologia, o Polo continua a ser a escolha preferida dos brasileiros. A disputa com Fiat Argo e Hyundai HB20 pode ter trazido alguma emo\u00e7\u00e3o ao ranking, mas, pelo visto, a hegemonia do hatch da Volkswagen continuar\u00e1 firme e forte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Participe do canal de noti\u0301cias do WM1 no WhatsApp!&nbsp;<\/a><\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/polo\/10-170-tsi-highline-automatico\/4-portas\/2023-2024\/79301008\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/volkswagen-polo-1.0-170-tsi-highline-automatico-wmimagem11285854542.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN POLO\">\n                            VOLKSWAGEN POLO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 170 TSI HIGHLINE AUTOM\u00c1TICO\">\n                                1.0 170 TSI HIGHLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;104.990\">\n                            R$&nbsp;104.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/polo\/10-170-tsi-manual\/4-portas\/2024-2025\/79610653\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260916\/volkswagen-polo-1.0-170-tsi-manual-wmimagem15584724624.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN POLO\">\n                            VOLKSWAGEN POLO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 170 TSI MANUAL\">\n                                1.0 170 TSI MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;91.390\">\n                            R$&nbsp;91.390                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/polo?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=POLO&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-795991\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"867\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/20110111\/VW-POLO-GTS-3636-1.webp\" alt=\"Volkswagen Polo GTS 2024\" class=\"wp-image-795991\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/20110111\/VW-POLO-GTS-3636-1.webp 1300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/20110111\/VW-POLO-GTS-3636-1-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/20110111\/VW-POLO-GTS-3636-1-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/20110111\/VW-POLO-GTS-3636-1-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/20110111\/VW-POLO-GTS-3636-1-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/20110111\/VW-POLO-GTS-3636-1-150x100.webp 150w\" sizes=\"(max-width: 1300px) 100vw, 1300px\"\/><figcaption class=\"wp-element-caption\">O Volkswagen Polo GTS saiu de linha para abrir espa\u00e7o para o Nivus GTS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s ser ultrapassado por Argo e HB20, Polo reage, volta ao topo das vendas no Brasil e mant\u00e9m o dom\u00ednio no mercado<\/p>\n","protected":false},"author":254,"featured_media":817436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[],"brand":[791],"class_list":["post-819834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","brand-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/819834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/comments?post=819834"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/819834\/revisions"}],"predecessor-version":[{"id":860291,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/819834\/revisions\/860291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media\/817436"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media?parent=819834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/categories?post=819834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/tags?post=819834"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/brand?post=819834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}