{"id":824307,"date":"2025-06-07T10:00:01","date_gmt":"2025-06-07T13:00:01","guid":{"rendered":"\/?p=824307"},"modified":"2026-09-12T17:56:44","modified_gmt":"2026-09-12T20:56:44","slug":"webmotors-agora-tem-ia-para-negociacoes-online","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/v2\/tecnologia-e-mobilidade\/tecnologia-automotiva\/webmotors-agora-tem-ia-para-negociacoes-online\/","title":{"rendered":"Webmotors agora tem IA para negocia\u00e7\u00f5es online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Webmotors acaba de inovar mais uma vez a jornada de compra e venda de ve\u00edculos no Brasil: o maior ecossistema automotivo do pa\u00eds implementou Intelig\u00eancia Artificial (IA) no processo de negocia\u00e7\u00e3o e, com isso, vai tornar superior a experi\u00eancia do cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em colabora\u00e7\u00e3o com a Amazon Web Services (AWS), plataforma de computa\u00e7\u00e3o em nuvem da Amazon, a empresa desenvolveu uma solu\u00e7\u00e3o que oferece respostas instant\u00e2neas e personalizadas a clientes que entram em contato via WhatsApp com lojas e concession\u00e1rias para obter informa\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-820087\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/03\/24113234\/Concessionaria-de-automoveis.webp\" alt=\"Concession\u00e1ria De Autom\u00f3veis\" class=\"wp-image-820087\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/03\/24113234\/Concessionaria-de-automoveis.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/03\/24113234\/Concessionaria-de-automoveis-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/03\/24113234\/Concessionaria-de-automoveis-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/03\/24113234\/Concessionaria-de-automoveis-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/03\/24113234\/Concessionaria-de-automoveis-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/03\/24113234\/Concessionaria-de-automoveis-150x100.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">A concession\u00e1ria de autom\u00f3veis que atende por Whatsapp agora pode usar a IA da Webmotors<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><br>\n<\/strong><strong><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><br>\n<\/strong><strong><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/strong><\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/corolla\/20-vvt-ie-flex-gr-s-direct-shift\/4-portas\/2025\/78434704\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/toyota-corolla-2.0-vvtie-flex-grs-direct-shift-wmimagem08325339316.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA COROLLA\">\n                            TOYOTA COROLLA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 VVT-IE FLEX GR-S DIRECT SHIFT\">\n                                2.0 VVT-IE FLEX GR-S DIRECT SHIFT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;164.900\">\n                            R$&nbsp;164.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/corolla\/20-vvt-ie-flex-xei-direct-shift\/4-portas\/2020-2021\/79494100\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/toyota-corolla-2-0-vvtie-flex-xei-direct-shift-wmimagem14445303512.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA COROLLA\">\n                            TOYOTA COROLLA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2020\/2021<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 VVT-IE FLEX XEI DIRECT SHIFT\">\n                                2.0 VVT-IE FLEX XEI DIRECT SHIFT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;119.900\">\n                            R$&nbsp;119.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/toyota\/corolla?tipoveiculo=carros&#038;marca1=TOYOTA&#038;modelo1=COROLLA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como funciona a IA da Webmotors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia, j\u00e1 dispon\u00edvel em cerca de 1.800 concession\u00e1rias e lojas de ve\u00edculos espalhados pelo Brasil, \u00e9 respons\u00e1vel por multiplicar por oito o engajamento nas negocia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A solu\u00e7\u00e3o, alinhada \u00e0s melhores pr\u00e1ticas de desenvolvimento de aplica\u00e7\u00f5es modernas, fez uso de uma estrat\u00e9gia de desenvolvimento Cloud Native, com servi\u00e7os Serverless e Amazon Bedrock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com IA generativa, a tecnologia oferece respostas instant\u00e2neas e personalizadas para as principais d\u00favidas dos clientes, como ano de fabrica\u00e7\u00e3o do ve\u00edculo, quilometragem, itens adicionais, condi\u00e7\u00f5es de financiamento e detalhes da loja, entre outras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com as d\u00favidas sanadas e a negocia\u00e7\u00e3o em est\u00e1gio avan\u00e7ado, o vendedor pode &#8220;entrar em campo&#8221; para direcionar o cliente \u00e0 loja f\u00edsica e, enfim, concretizar o neg\u00f3cio e efetuar a negocia\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Daniel Polistchuck, Chief Technology Officer (CTO) da Webmotors, a tecnologia revoluciona a jornada do comprador e do vendedor de ve\u00edculos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Em nossas pesquisas, identificamos que o interesse do cliente diminui em 35% caso a resposta para sua d\u00favida leve quatro horas para ser respondida. Em 24 horas, cai para 52%. Sendo assim, nossa solu\u00e7\u00e3o melhora a experi\u00eancia ao oferecer respostas no momento que ele precisa &#8211; e para o vendedor, que recebe a negocia\u00e7\u00e3o avan\u00e7ada e tem seu tempo otimizado para fechar neg\u00f3cio&#8221;<\/em>, explica o executivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Webmotors usa IA desde 2023<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de sua estrat\u00e9gia de oferecer um ecossistema completo para a compra, venda e uso de autom\u00f3veis e manter sua lideran\u00e7a no mercado brasileiro, a Webmotors est\u00e1 sempre em busca de tecnologias e inova\u00e7\u00f5es para manter a competitividade do seu neg\u00f3cio, como a Intelig\u00eancia Artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2023, por exemplo, a empresa lan\u00e7ou o Webmotors Servi\u00e7os, solu\u00e7\u00e3o que tem aux\u00edlio de IA para ajudar os usu\u00e1rios a simplificar e agilizar o processo de manuten\u00e7\u00e3o do ve\u00edculo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a tecnologia, o usu\u00e1rio pode, por exemplo, solicitar or\u00e7amentos de reparo para danos leves e m\u00e9dios no carro com apenas uma foto, que pode ser clicada pelo motorista no pr\u00f3prio momento e no local da ocorr\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O reconhecimento do arranh\u00e3o no carro \u00e9 feito pela IA em at\u00e9 sete segundos e, instantaneamente, o sistema fornece uma estimativa de valores, al\u00e9m de indicar a oficina mais pr\u00f3xima.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"898\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/10152629\/Webmotors-Servicos.webp\" alt=\"Webmotors Servi\u00e7os\" class=\"wp-image-786921\" style=\"aspect-ratio:1.3394495412844036;width:730px;height:auto\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/10152629\/Webmotors-Servicos.webp 1662w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/10152629\/Webmotors-Servicos-1024x553.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/10152629\/Webmotors-Servicos-1296x700.webp 1296w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/10152629\/Webmotors-Servicos-768x415.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/10152629\/Webmotors-Servicos-1536x830.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/10152629\/Webmotors-Servicos-150x81.webp 150w\" sizes=\"(max-width: 1662px) 100vw, 1662px\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tecnologia garante respostas instant\u00e2neas e personalizadas aos clientes interessados e multiplica o engajamento por oito<\/p>\n","protected":false},"author":230,"featured_media":786920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[963],"tags":[702],"brand":[],"class_list":["post-824307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-automotiva","tag-webmotors"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/824307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/comments?post=824307"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/824307\/revisions"}],"predecessor-version":[{"id":862184,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/824307\/revisions\/862184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media\/786920"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media?parent=824307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/categories?post=824307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/tags?post=824307"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/brand?post=824307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}