{"id":834671,"date":"2025-11-18T09:39:05","date_gmt":"2025-11-18T12:39:05","guid":{"rendered":"\/?p=834671"},"modified":"2026-09-12T00:01:08","modified_gmt":"2026-09-12T03:01:08","slug":"badge-engineering-mesmo-carro-marcas","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/v2\/carros\/badge-engineering-mesmo-carro-marcas\/","title":{"rendered":"Badge Engineering: um mesmo carro, v\u00e1rios emblemas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/ram-dakota-entra-em-producao-na-argentina\">Ram Dakota<\/a> \u00e9 a <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/ram-dakota-salao-do-automovel-2025\">grande novidade da marca de picapes da Stellantis<\/a> para o Sal\u00e3o do Autom\u00f3vel 2025.<\/strong> Uma caminhonete m\u00e9dia, que chega para colocar o carneiro montanh\u00eas no segmento hoje dominado por Toyota Hilux, Ford Ranger e Chevrolet S10.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que a Ram n\u00e3o revela abertamente \u00e9 que a nova Dakota n\u00e3o deixa de ser uma <a href=\"https:\/\/www.webmotors.com.br\/fiat\/titano\/2026\">Fiat Titano<\/a>, ainda que com visual bastante modificado e o interior mais refinado.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/dodge\/dakota\/39-sport-4x2-cd-v6-12v-gasolina-4p-manual\/4-portas\/2001\/78681309\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260901\/dodgedakota39sport4x2cdv612vgasolina4pmanual-WMIMAGEM13481129094.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"DODGE DAKOTA\">\n                            DODGE DAKOTA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2001\/2001<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"3.9 SPORT 4X2 CD V6 12V GASOLINA 4P MANUAL\">\n                                3.9 SPORT 4X2 CD V6 12V GASOLINA 4P MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;75.000\">\n                            R$&nbsp;75.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/dodge\/dakota\/52-r-t-4x2-cs-v8-16v-gasolina-2p-automatico\/2-portas\/2000\/78282655\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260821\/dodgedakota52rt4x2csv816vgasolina2pautomatico-WMIMAGEM2056221185.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"DODGE DAKOTA\">\n                            DODGE DAKOTA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2000\/2000<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"5.2 R\/T 4X2 CS V8 16V GASOLINA 2P AUTOM\u00c1TICO\">\n                                5.2 R\/T 4X2 CS V8 16V GASOLINA 2P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;124.999\">\n                            R$&nbsp;124.999                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/dodge\/dakota?tipoveiculo=carros&#038;marca1=DODGE&#038;modelo1=DAKOTA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">E para definir o que \u00e9 a Ram Dakota, existe o termo em ingl\u00eas <em>badge engineering<\/em>. Ou engenharia de emblema, em bom portugu\u00eas. Que \u00e9 quando um mesmo autom\u00f3vel serve de base para modelos de duas ou mais marcas diferentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>De Versailles \u00e0 Dakota<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00e1tica do <em>badge engineering<\/em> \u00e9 bem comum na ind\u00fastria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui no Brasil, j\u00e1 vimos essa novela em modelos como o Ford Versailles &#8211; basicamente, um Volkswagen Santana de segunda gera\u00e7\u00e3o com retoques no visual &#8211; e, mais recentemente, no furg\u00e3o Peugeot Partner Rapid &#8211; um Fiat Fiorino com o logo do le\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale destacar que nem todo processo de <em>badge engineering<\/em> \u00e9 igual. H\u00e1 casos em que a \u00fanica mudan\u00e7a, de fato, \u00e9 o emblema.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-790250\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"740\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/12\/05094442\/peugeot-partner-rapid.webp\" alt=\"Peugeot Partner Rapid\" class=\"wp-image-790250\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/12\/05094442\/peugeot-partner-rapid.webp 1170w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/12\/05094442\/peugeot-partner-rapid-1024x648.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/12\/05094442\/peugeot-partner-rapid-1107x700.webp 1107w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/12\/05094442\/peugeot-partner-rapid-768x486.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/12\/05094442\/peugeot-partner-rapid-150x95.webp 150w\" sizes=\"(max-width: 1170px) 100vw, 1170px\"\/><figcaption class=\"wp-element-caption\">Peugeot Partner Rapid nada mais \u00e9 que um Fiat Fiorino com o logo da marca francesa<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 em outros, s\u00e3o feitas mudan\u00e7as est\u00e9ticas e at\u00e9 mesmo de calibragem para criar um &#8211; quase &#8211; novo produto. Acredito que \u00e9 o caso da Ram Dakota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E para quem pensa que s\u00f3 se v\u00ea essa pr\u00e1tica em marcas generalistas, um exemplo de que o badge engineering pode ser visto at\u00e9 em marcas de prest\u00edgio est\u00e1 na finada picape Mercedes-Benz Classe X, que compartilhava o mesmo projeto b\u00e1sico com a Nissan Frontier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Veja tamb\u00e9m<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"\/noticias\/destaques-do-salao-do-automovel-de-sp\/\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/peugeot\/partner-rapid\/14-evo-flex-business-pack-manual\/2-portas\/2024\/78438654\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260826\/peugeot-partner-rapid-1-4-evo-flex-business-pack-manual-wmimagem13440541035.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"PEUGEOT PARTNER RAPID\">\n                            PEUGEOT PARTNER RAPID                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.4 EVO FLEX BUSINESS PACK MANUAL\">\n                                1.4 EVO FLEX BUSINESS PACK MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;80.699\">\n                            R$&nbsp;80.699                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/peugeot\/partner-rapid\/14-evo-flex-business-pack-manual\/2-portas\/2024\/78449962\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260826\/peugeot-partner-rapid-1-4-evo-flex-business-pack-manual-wmimagem18435832839.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"PEUGEOT PARTNER RAPID\">\n                            PEUGEOT PARTNER RAPID                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.4 EVO FLEX BUSINESS PACK MANUAL\">\n                                1.4 EVO FLEX BUSINESS PACK MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;83.699\">\n                            R$&nbsp;83.699                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/peugeot\/partner-rapid?tipoveiculo=carros&#038;marca1=PEUGEOT&#038;modelo1=PARTNER-RAPID&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Qual \u00e9 o sentido disso?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mas por que os fabricantes recorrem a essa pr\u00e1tica? \u00c9 bem simples: tempo e custo. Afinal, \u00e9 bem mais barato &#8211; e r\u00e1pido &#8211; criar um novo modelo assim do que desenvolver dois novos ve\u00edculos do zero. E rapidez e baixo custo s\u00e3o fundamentais na ind\u00fastria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m dessa quest\u00e3o da produ\u00e7\u00e3o, existe tamb\u00e9m o fator mercado. Apenas com uma troca de logotipo, \u00e9 poss\u00edvel disponibilizar rapidamente um produto para atender a uma demanda dos lojistas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-825787\"><img loading=\"lazy\" decoding=\"async\" width=\"2496\" height=\"1600\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/07\/01133613\/Mercedes-Benz-Classe-X-3.webp\" alt=\"Mercedes Benz Classe X (3)\" class=\"wp-image-825787\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/07\/01133613\/Mercedes-Benz-Classe-X-3.webp 2496w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/07\/01133613\/Mercedes-Benz-Classe-X-3-1024x656.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/07\/01133613\/Mercedes-Benz-Classe-X-3-1092x700.webp 1092w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/07\/01133613\/Mercedes-Benz-Classe-X-3-768x492.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/07\/01133613\/Mercedes-Benz-Classe-X-3-1536x985.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/07\/01133613\/Mercedes-Benz-Classe-X-3-2048x1313.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/07\/01133613\/Mercedes-Benz-Classe-X-3-150x96.webp 150w\" sizes=\"(max-width: 2496px) 100vw, 2496px\"\/><figcaption class=\"wp-element-caption\">Mercedes-Benz Classe X, que teve vida curt\u00edssima, foi 100% baseada na Nissan Frontier<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ou at\u00e9 mesmo se beneficiar de uma rede de concession\u00e1rios mais ampla dentro de um mesmo grupo automotivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Mas o <em>badge engineering<\/em> \u00e9 a garantia de sucesso?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bem. Depende. Existe o risco de o consumidor n\u00e3o se convencer e acabar optando pelo produto que serviu de base para o badge engineering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso foi exatamente o que aconteceu com a tal Mercedes Classe X, que foi produzida apenas entre 2017 e 2020 e n\u00e3o teve sucessor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E por aqui? Ser\u00e1 que a Ram Dakota ser\u00e1 capaz de cativar o cliente t\u00edpico da marca do carneiro montanh\u00eas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00eddeo relacionado<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/I_IcV-zTTus\/sddefault.jpg\" alt=\"Video: 2021 MERCEDES AMG GLE 53\ud83d\ude80Avalia\u00e7\u00e3o Completa\ud83d\ude31 SUV Esportivo de 435cv em DETALHES\ud83d\udcb2Carro de PATR\u00c3O\ud83e\udd11\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"I_IcV-zTTus\" data-title=\"2021 MERCEDES AMG GLE 53\ud83d\ude80Avalia\u00e7\u00e3o Completa\ud83d\ude31 SUV Esportivo de 435cv em DETALHES\ud83d\udcb2Carro de PATR\u00c3O\ud83e\udd11\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/noticias\/destaques-do-salao-do-automovel-de-sp\/\">10 destaques do Sal\u00e3o do Autom\u00f3vel de SP 2025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A arte de vender o mesmo autom\u00f3vel em v\u00e1rias marcas \u00e9 uma pr\u00e1tica muito comum na ind\u00fastria. E que faz todo o sentido<\/p>\n","protected":false},"author":258,"featured_media":834240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[],"brand":[767,775,777],"class_list":["post-834671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","brand-mercedes-benz","brand-peugeot","brand-ram"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/834671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/users\/258"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/comments?post=834671"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/834671\/revisions"}],"predecessor-version":[{"id":856545,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/834671\/revisions\/856545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media\/834240"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media?parent=834671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/categories?post=834671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/tags?post=834671"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/brand?post=834671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}