{"id":839917,"date":"2026-01-22T00:01:19","date_gmt":"2026-01-22T03:01:19","guid":{"rendered":"\/?p=839917"},"modified":"2026-09-11T22:46:18","modified_gmt":"2026-09-12T01:46:18","slug":"toyota-hilux-picape-apronta-primeira","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/v2\/carros\/veiculos-para-trabalho\/toyota-hilux-picape-apronta-primeira\/","title":{"rendered":"Picape m\u00e9dia apronta a primeira e se mete no top 5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.webmotors.com.br\/toyota\/hilux\/2026\">Toyota Hilux<\/a> come\u00e7ou 2026 surpreendendo. De acordo com dados parciais da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave) divulgados nesta quarta-feira (21), a picape m\u00e9dia da marca japonesa acumula em janeiro 2.675 emplacamentos, o que lhe garante a quinta posi\u00e7\u00e3o entre os ve\u00edculos mais vendidos do Pa\u00eds at\u00e9 o momento &#8211; levando em considera\u00e7\u00e3o comerciais leves e tamb\u00e9m autom\u00f3veis de passeio.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/toyota\/hilux?autocomplete=hilux&amp;autocompleteTerm=Toyota%20Hilux&amp;lkid=1705&amp;tipoveiculo=carros&amp;marca1=TOYOTA&amp;modelo1=HILUX&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira ofertas de Toyota Hilux na Webmotors<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/toyota-investira-r-500-milhoes-no-brasil\">Toyota investir\u00e1 R$ 500 milh\u00f5es no Brasil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/corolla-cross-reage-recorde-negativo\">Toyota Corolla Cross reage ap\u00f3s recorde negativo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/toyota-gr-yaris-de-300-cv-e-confirmado-no-brasil\">Toyota GR Yaris \u00e9 confirmado para o Brasil<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O ve\u00edculo mais vendido at\u00e9 o momento \u00e9 &#8211; deforma pouco surpreendente &#8211; a Fiat Strada. A picape pequena que foi o carro mais comercializado do Brasil nos \u00faltimos cinco anos j\u00e1 soma em janeiro de 2026 um total de 6.309 unidades licenciadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo atr\u00e1s da Strada aparecem Volkswagen Polo, segundo com 2.950 emplacamentos; Volkswagen T-Cross, terceiro com 2.893 emplacamentos; e Hyundai HB20, quarto colocado com 2.966 emplacamentos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-821149\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"570\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094116\/IMG_2676-e1744375806332.webp\" alt=\"Toyota Hilux SRX\" class=\"wp-image-821149\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094116\/IMG_2676-e1744375806332.webp 927w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094116\/IMG_2676-e1744375806332-768x472.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094116\/IMG_2676-e1744375806332-150x92.webp 150w\" sizes=\"(max-width: 927px) 100vw, 927px\"\/><figcaption class=\"wp-element-caption\">Toyota Hilux \u00e9 a picape m\u00e9dia mais vendida do Brasil h\u00e1 anos<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Hilux tradicionalmente vende muito bem, sendo l\u00edder absoluta h\u00e1 anos entre as caminhonetes m\u00e9dias &#8211; dando zero chance para Ford Ranger e Chevrolet S10, as principais rivais, sentarem no trono. No entanto, ver a bruta da Toyota no top 5 \u00e9 realmente impressionante e fora da curva. Para se ter uma ideia, a Hilux foi apenas o 19\u00ba ve\u00edculo mais comercializado no ano passado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante destacar, entretanto, que o surpreendente posicionamento da Toyota Hilux se deve tamb\u00e9m a um in\u00edcio de 2026 pouco acelerado em vendas nas tr\u00eas primeiras semanas. A tend\u00eancia natural, ali\u00e1s, \u00e9 que a Hilux n\u00e3o consiga manter essa posi\u00e7\u00e3o, despencando algumas coloca\u00e7\u00f5es at\u00e9 o fechamento do m\u00eas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-821147\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094104\/IMG_2690.webp\" alt=\"Toyota Hilux SRX\" class=\"wp-image-821147\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094104\/IMG_2690.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094104\/IMG_2690-1024x576.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094104\/IMG_2690-768x432.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094104\/IMG_2690-730x410.webp 730w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094104\/IMG_2690-300x170.webp 300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094104\/IMG_2690-140x78.webp 140w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094104\/IMG_2690-150x84.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">Picape da Toyota est\u00e1 atr\u00e1s s\u00f3 de Fiat Strada, Volkswagen Polo, Volkswagen T-Cross e Hyundai HB20<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja os 10 ve\u00edculos mais vendidos do Brasil em 2026, at\u00e9 o momento (21 de janeiro), segundo dados da Fenabrave:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. Fiat Strada &#8211; 6.309 unidades emplacadas<\/li>\n\n\n\n<li>2. Volkswagen Polo &#8211; 2.950 unidades emplacadas<\/li>\n\n\n\n<li>3. Volkswagen T-Cross &#8211; 2.893 unidades emplacadas<\/li>\n\n\n\n<li>4. Hyundai HB20 &#8211; 2.699 unidades emplacadas<\/li>\n\n\n\n<li><strong>5. Toyota Hilux &#8211; 2.675 unidades emplacadas<\/strong><\/li>\n\n\n\n<li>6. Hyundai Creta &#8211; 2.580 unidades emplacadas<\/li>\n\n\n\n<li>7. Volkswagen Tera &#8211; 2.508 unidades emplacadas<\/li>\n\n\n\n<li>8. Chevrolet Tracker &#8211; 2.499 unidades emplacadas<\/li>\n\n\n\n<li>9. Fiat Argo &#8211; 2.389 unidades emplacadas<\/li>\n\n\n\n<li>10. Fiat Toro &#8211; 2.382 unidades emplacadas<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00eddeo relacionado &#8211; Picape m\u00e9dia: Toyota Hilux<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/13gO9ANYXKA\/sddefault.jpg\" alt=\"Video: TOYOTA HILUX Ainda Vale a Pena em 2025?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"13gO9ANYXKA\" data-title=\"TOYOTA HILUX Ainda Vale a Pena em 2025?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/noticias\/gm-tem-novo-presidente-veja-o-que-muda\/\">Saiba o que muda na GM com o novo presidente<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/hilux\/28-d-4d-turbo-diesel-cd-srx-4x4-automatico\/4-portas\/2022-2023\/79302213\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/toyota-hilux-2.8-d4d-turbo-diesel-cd-srx-4x4-automatico-wmimagem11465728451.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA HILUX\">\n                            TOYOTA HILUX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2022\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO\">\n                                2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;215.900\">\n                            R$&nbsp;215.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/hilux\/28-d-4d-turbo-diesel-cd-srx-4x4-automatico\/4-portas\/2023-2024\/79299966\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/toyota-hilux-2.8-d4d-turbo-diesel-cd-srx-4x4-automatico-wmimagem11243295224.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA HILUX\">\n                            TOYOTA HILUX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO\">\n                                2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;295.550\">\n                            R$&nbsp;295.550                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/toyota\/hilux?tipoveiculo=carros&#038;marca1=TOYOTA&#038;modelo1=HILUX&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com desempenho impressionante na primeira metade de janeiro, Toyota Hilux se mete no top 5 carros mais vendidos do m\u00eas<\/p>\n","protected":false},"author":181,"featured_media":795284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[957],"tags":[461],"brand":[788],"class_list":["post-839917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veiculos-para-trabalho","tag-picape","brand-toyota"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/839917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/comments?post=839917"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/839917\/revisions"}],"predecessor-version":[{"id":855900,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/839917\/revisions\/855900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media\/795284"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media?parent=839917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/categories?post=839917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/tags?post=839917"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/brand?post=839917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}