{"id":842180,"date":"2026-02-19T12:54:45","date_gmt":"2026-02-19T15:54:45","guid":{"rendered":"\/?p=842180"},"modified":"2026-09-12T08:05:17","modified_gmt":"2026-09-12T11:05:17","slug":"cor-de-carro-mais-buscada-em-2025","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/v2\/carros\/cor-de-carro-mais-buscada-em-2025\/","title":{"rendered":"Qual foi a cor de carro mais buscada em 2025?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Webmotors acaba de revelar a cor de carro que mais interessou o p\u00fablico brasileiro em 2025. O levantamento do <strong>Webmotors Autoinsights<\/strong>, ferramenta que fornece dados e informa\u00e7\u00f5es sobre o setor automotivo brasileiro, considera as visitas aos an\u00fancios de ve\u00edculos novos e usados na plataforma entre janeiro e dezembro do ano passado<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/\" target=\"_blank\" rel=\"noopener\">Confira ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-841915\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"682\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/12091702\/3-Hyundai-CRETA-ganha-versao-Action-de-R-119.990-que-atende-o-publico-PCD.webp\" alt=\"Qual foi a cor de carro mais buscada em 2025?\" class=\"wp-image-841915\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/12091702\/3-Hyundai-CRETA-ganha-versao-Action-de-R-119.990-que-atende-o-publico-PCD.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/12091702\/3-Hyundai-CRETA-ganha-versao-Action-de-R-119.990-que-atende-o-publico-PCD-1024x582.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/12091702\/3-Hyundai-CRETA-ganha-versao-Action-de-R-119.990-que-atende-o-publico-PCD-768x436.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/12091702\/3-Hyundai-CRETA-ganha-versao-Action-de-R-119.990-que-atende-o-publico-PCD-300x170.webp 300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/12091702\/3-Hyundai-CRETA-ganha-versao-Action-de-R-119.990-que-atende-o-publico-PCD-150x85.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">A cor preta foi a mais buscada entre os carros novos no \u00faltimo ano<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A cor de carro mais buscada em 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No mercado de usados, os ve\u00edculos da cor branca foram os que mais receberam visitas, com 22,21% do total de acessos entre as 10 cores mais requisitadas. Na sequ\u00eancia, aparecem as cores preta (22,19%), prata (18,18%), cinza (17,82%), azul (7,41%), vermelha (7,14%), verde (2,16%), marrom (1,09%), bege (0,91%) e amarela (0,89%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do lado dos carros zero-quil\u00f4metro, os modelos da cor preta foram os mais procurados, com 22,6% dos acessos. Logo ap\u00f3s ficaram as cores cinza (23,32%), branca (20,83%), azul (9,40%), prata (9,11%), vermelha (5,57%), verde (2,18%), laranja (0,69%), amarela (0,50%) e bege (0,38%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">As cores de carros usados mais buscadas (janeiro a dezembro de 2025)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. Branca 22,21%<\/li>\n\n\n\n<li>2. Preta 22,19%<\/li>\n\n\n\n<li>3. Prata 18,18%<\/li>\n\n\n\n<li>4. Cinza 17,82%<\/li>\n\n\n\n<li>5. Azul 7,41%<\/li>\n\n\n\n<li>6. Vermelha 7,14%<\/li>\n\n\n\n<li>7. Verde 2,16%<\/li>\n\n\n\n<li>8. Marrom 1,09%<\/li>\n\n\n\n<li>9. Bege 0,91%<\/li>\n\n\n\n<li>10. Amarela 0,89%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-841720\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/10103243\/hyundai-hb20-1.0-12v-flex-comfort-manual-wmimagem19340558153.webp\" alt=\"Qual foi a cor de carro mais buscada em 2025?\" class=\"wp-image-841720\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/10103243\/hyundai-hb20-1.0-12v-flex-comfort-manual-wmimagem19340558153.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/10103243\/hyundai-hb20-1.0-12v-flex-comfort-manual-wmimagem19340558153-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/10103243\/hyundai-hb20-1.0-12v-flex-comfort-manual-wmimagem19340558153-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/10103243\/hyundai-hb20-1.0-12v-flex-comfort-manual-wmimagem19340558153-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/02\/10103243\/hyundai-hb20-1.0-12v-flex-comfort-manual-wmimagem19340558153-150x113.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Ranking mostra perfil conservador do consumidor brasileiro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/saiba-o-significado-dos-nomes-de-50-carros-2\" target=\"_blank\" rel=\"noopener\">Saiba o significado dos nomes de 50 carros<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/sedas-mais-baratos-do-brasil-2026\/\" target=\"_blank\" rel=\"noopener\">5 sed\u00e3s mais baratos do Brasil em 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/hatches-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">5 hatches mais baratos do Brasil em 202<\/a><a href=\"https:\/\/wm1.com.br\/noticias\/suvs-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">6<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/suvs-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">5 SUVs mais baratos do Brasil em 2026<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A cor de carro zero-quil\u00f4metro mais buscada (janeiro a dezembro de 2025)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. Preta 28,01%<\/li>\n\n\n\n<li>2. Cinza 23,32%<\/li>\n\n\n\n<li>3. Branca 20,83%<\/li>\n\n\n\n<li>4. Azul 9,40%<\/li>\n\n\n\n<li>5. Prata 9,11%<\/li>\n\n\n\n<li>6. Vermelha 5,57%<\/li>\n\n\n\n<li>7. Verde 2,18%<\/li>\n\n\n\n<li>8. Laranja 0,69%<\/li>\n\n\n\n<li>9. Amarela 0,50%<\/li>\n\n\n\n<li>10. Bege 0,38%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/iU9h0rGZvi0\/sddefault.jpg\" alt=\"Video: \u00c9 muito econ\u00f4mico! \ud83d\ude31 TESTE DO TOYOTA YARIS HYBRID 2026\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"iU9h0rGZvi0\" data-title=\"\u00c9 muito econ\u00f4mico! \ud83d\ude31 TESTE DO TOYOTA YARIS HYBRID 2026\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/yaris-cross\/15-vvt-i-hybrid-flex-xrx-cvt\/4-portas\/2026\/79247588\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260910\/toyota-yaris-cross-1.5-vvti-hybrid-flex-xrx-cvt-wmimagem14344461276.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA YARIS CROSS\">\n                            TOYOTA YARIS CROSS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 VVT-I HYBRID FLEX XRX CVT\">\n                                1.5 VVT-I HYBRID FLEX XRX CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;169.990\">\n                            R$&nbsp;169.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/yaris-cross\/15-vvt-i-flex-xrx-cvt\/4-portas\/2026\/79437160\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/toyota-yaris-cross-1.5-vvti-flex-xrx-cvt-wmimagem16584908979.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA YARIS CROSS\">\n                            TOYOTA YARIS CROSS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 VVT-I FLEX XRX CVT\">\n                                1.5 VVT-I FLEX XRX CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;161.900\">\n                            R$&nbsp;161.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/toyota\/yaris-cross?tipoveiculo=carros&#038;marca1=TOYOTA&#038;modelo1=YARIS-CROSS&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branca foi a cor de carro usado mais procurada no Brasil em 2025, j\u00e1 a preta foi a mais buscada em ve\u00edculos novos<\/p>\n","protected":false},"author":254,"featured_media":842138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[],"brand":[],"class_list":["post-842180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/842180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/comments?post=842180"}],"version-history":[{"count":6,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/842180\/revisions"}],"predecessor-version":[{"id":858329,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/842180\/revisions\/858329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media\/842138"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media?parent=842180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/categories?post=842180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/tags?post=842180"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/brand?post=842180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}