{"id":851510,"date":"2026-08-08T10:00:55","date_gmt":"2026-08-08T13:00:55","guid":{"rendered":"\/?p=851510"},"modified":"2026-09-11T19:40:38","modified_gmt":"2026-09-11T22:40:38","slug":"mercado-continua-a-crescer-mas-deve-se-acomodar","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/v2\/mercado-automotivo\/mercado-continua-a-crescer-mas-deve-se-acomodar\/","title":{"rendered":"Mercado continua a crescer, mas deve se acomodar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O m\u00eas de julho, com mais dias \u00fateis do que junho, registrou a venda de 279.578 ve\u00edculos no mercado brasileiro, incluindo autom\u00f3veis, comerciais leves, caminh\u00f5es e \u00f4nibus. Segundo a Fenabrave, foi o melhor m\u00eas do ano e, se comparado a julho de 2025, significou um crescimento robusto de 14,9%.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O que chama aten\u00e7\u00e3o \u00e9 a comercializa\u00e7\u00e3o nos sete primeiros meses de 2026: 1.699.637 unidades. Este resultado \u00e9 17,9% superior ao do mesmo per\u00edodo do ano passado. Julho teve 23 dias \u00fateis, contra 21 em junho e tamb\u00e9m 23 em julho de 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829736\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1167\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp\" alt=\"Vendas\" class=\"wp-image-829736\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp 1750w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-150x100.webp 150w\" sizes=\"(max-width: 1750px) 100vw, 1750px\"\/><figcaption class=\"wp-element-caption\">Julho teve 23 dias \u00fateis, contra 21 dias \u00fateis no m\u00eas anterior &#8211; isso ajudou a embalar as vendas<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Arc\u00e9lio Santos J\u00fanior, presidente da entidade que congrega todas as associa\u00e7\u00f5es de marcas, atribui o bom resultado ao desempenho positivo do mercado de cr\u00e9dito na libera\u00e7\u00e3o de financiamentos e, em especial, ao programa Carro Sustent\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 16px;\">Este segmento registrou um avan\u00e7o de 29,4% em rela\u00e7\u00e3o ao per\u00edodo anterior \u00e0 sua cria\u00e7\u00e3o, em julho do ano passado. J\u00e1 o programa Move Brasil &#8211; T\u00e1xi e Aplicativos atendeu 21 mil interessados.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/t-cross-da-leapmotor-b03x-estreia-na-europa\" target=\"_blank\" rel=\"noopener\">T-Cross da Leapmotor, B03X estreia na Europa<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/em-breve-no-brasil-denza-z-ganha-novas-versoes\" target=\"_blank\" rel=\"noopener\">Em breve no Brasil, Denza Z ganha novas vers\u00f5es<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/comparativos\/byd-dolphin-mini-ou-geely-ex2\" target=\"_blank\" rel=\"noopener\">BYD Dolphin Mini ou Geely EX2: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/webmotors-tv-nacional-sbt-v4\/\" target=\"_blank\" rel=\"noopener\">Webmotors TV estreia no SBT para todo o Brasil<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Santos J\u00fanior acredita que este nicho de mercado poder\u00e1 crescer, depois de criado o Fundo Garantidor de Investimentos (FGI). Ele foi discreto, mas se sabe que aprova\u00e7\u00e3o de cadastros de profissionais aut\u00f4nomos depende de artificialismos t\u00edpicos de programas governamentais de ano de elei\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Fenabrave, por\u00e9m, ressalva que estas mesmas elei\u00e7\u00f5es podem levar a certa acomoda\u00e7\u00e3o de mercado em boa parte deste segundo semestre. Como a oferta de cr\u00e9dito se expandiu nos primeiros seis meses do ano, pode ter levado a um movimento de antecipa\u00e7\u00e3o de compras. Por isso, n\u00e3o alterou a proje\u00e7\u00e3o do fechamento de 2026, um pouco abaixo da previs\u00e3o da Anfavea.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829653\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"648\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP.webp\" alt=\"Carros importados: associadas da Abeifa registram aumento nas vendas\" class=\"wp-image-829653\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP.webp 1240w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-1024x535.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-768x401.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-309x162.webp 309w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-150x78.webp 150w\" sizes=\"(max-width: 1240px) 100vw, 1240px\"\/><figcaption class=\"wp-element-caption\">As marcas chinesas j\u00e1 respondem por 23% das vendas de autom\u00f3veis no mercado brasileiro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na mesma dire\u00e7\u00e3o seguem as previs\u00f5es Bright, que confirma o fim do ciclo de antecipa\u00e7\u00e3o de compras. Esta consultoria registrou que, especificamente no m\u00eas passado, todas as marcas chinesas somadas atingiram 23% do total das vendas. Entre as 10 primeiras no ranking, al\u00e9m da BYD em quarto, a GWM aparece em nono lugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/em-breve-no-brasil-denza-z-ganha-novas-versoes\" target=\"_blank\" rel=\"noopener\">Em breve no Brasil, Denza Z ganha novas vers\u00f5es<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/dinheiro-e-economia\/dolphin-x-ora-03-qual-carro-comprar\" target=\"_blank\" rel=\"noopener\">BYD Dolphin ou GWM Ora 03: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/webmotors-tv-nacional-sbt-v4\/\" target=\"_blank\" rel=\"noopener\">Webmotors TV estreia no SBT para todo o Brasil<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                   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class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FIREFLY FLEX TREKKING MANUAL\">\n                                1.0 FIREFLY FLEX TREKKING MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;73.790\">\n                            R$&nbsp;73.790                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/mobi\/10-evo-flex-like-manual\/4-portas\/2025\/79536819\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260916\/fiat-mobi-1.0-evo-flex-like.-manual-wmimagem01191889139.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT MOBI\">\n                            FIAT MOBI                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 EVO FLEX LIKE. MANUAL\">\n                                1.0 EVO FLEX LIKE. MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;62.490\">\n                            R$&nbsp;62.490                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/mobi?tipoveiculo=carros&#038;marca1=FIAT&#038;modelo1=MOBI&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Julho foi o melhor m\u00eas do ano e, se comparado ao mesmo m\u00eas de 2025, registrou um crescimento robusto de 14,9%<\/p>\n","protected":false},"author":270,"featured_media":820087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[772],"class_list":["post-851510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","brand-nissan"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/851510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/comments?post=851510"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/851510\/revisions"}],"predecessor-version":[{"id":854463,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/posts\/851510\/revisions\/854463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media\/820087"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/media?parent=851510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/categories?post=851510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/tags?post=851510"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/v2\/wp-json\/wp\/v2\/brand?post=851510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}