{"id":667913,"date":"2015-06-03T17:46:00","date_gmt":"2015-06-03T17:46:00","guid":{"rendered":"https:\/\/www.webmotors.com.br\/wm1\/bolso\/com-o-ka-ford-conquista-114-do-mercado"},"modified":"2026-09-15T09:42:06","modified_gmt":"2026-09-15T12:42:06","slug":"com-o-ka-ford-conquista-114-do-mercado","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/com-o-ka-ford-conquista-114-do-mercado\/","title":{"rendered":"Com o Ka, Ford conquista 11,4% do mercado"},"content":{"rendered":"\n
\"\"
940×576 414d09e7 9401 4497 9560 Ad7f1c0b7062 1 0<\/figcaption><\/figure>\n\n\n\n

\tH\u00e1 cinco anos a Ford<\/a><\/strong> n\u00e3o sai dos dez pontos percentuais de participa\u00e7\u00e3o no mercado; \u00e0s vezes caiu para nove. Precisou um momento de crise como o que estamos vivendo, com queda de 20% este ano, para que a empresa obtivesse um aumento importante na participa\u00e7\u00e3o nas vendas.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tNa verdade, a Ford tamb\u00e9m teve queda de venda no per\u00edodo janeiro-maio, mas bem menor do que a m\u00e9dia do mercado, assim, encerra maio com 11,4% do mercado interno. No ano a participa\u00e7\u00e3o da montadora \u00e9 10,6%.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tTrata-se de um aumento significativo considerando que as outras tr\u00eas marcas tradicionais (Fiat, GM e Volkswagen) tiveram queda de vendas e de participa\u00e7\u00e3o no per\u00edodo.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tO grande respons\u00e1vel por esse desempenho foi o Ka, o \u00fanico que cresceu este ano, enquanto os demais modelos da marca perderam em volume de venda em rela\u00e7\u00e3o ao per\u00edodo janeiro-maio do ano passado (veja quadro)<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tTanto a vers\u00e3o hatch quanto a vers\u00e3o sed\u00e3 tiveram vendas expressivas. Nos cinco primeiros meses do ano o Ka<\/a><\/strong> hatch vendeu 39.008 unidades, enquanto a vers\u00e3o sed\u00e3 vendeu 15.735 carros. N\u00e3o \u00e9 poss\u00edvel comparar com o mesmo per\u00edodo de 2014, pois eles foram lan\u00e7ados no segundo semestre.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tMas, analisando as vendas dos outros principais carros da Ford, percebemos a queda generalizada. O Ecosport, que reinava no seu segmento, est\u00e1 sofrendo com a chegada de novos concorrentes e suas vendas ca\u00edram 30,7%.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tO New Fiesta hatch perdeu 36,3%, enquanto as vendas do sed\u00e3 ca\u00edram 41,8%. O Focus viu suas vendas ca\u00edrem 30,7%, enquanto as do sed\u00e3 ca\u00edram 36,8%.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\n\t\t\t\t\t  Modelo<\/strong><\/td>\n\t\t\t\t\t2014<\/strong><\/td>\n\t\t\t\t\t2015<\/strong><\/td>\n\t\t\t\t\tVar.<\/strong><\/td><\/tr>
\n\t\t\t\t\tQtd.<\/strong><\/td>\n\t\t\t\t\tQtd.<\/strong><\/td>\n\t\t\t\t\t%<\/strong><\/td><\/tr>
\n\t\t\t\t\tKa +<\/td>\n\t\t\t\t\t0<\/td>\n\t\t\t\t\t15735<\/td>\n\t\t\t\t\t–<\/td><\/tr>
\n\t\t\t\t\tNovo Ka<\/td>\n\t\t\t\t\t0<\/td>\n\t\t\t\t\t39008<\/td>\n\t\t\t\t\t–<\/td><\/tr>
\n\t\t\t\t\tRanger<\/td>\n\t\t\t\t\t9589<\/td>\n\t\t\t\t\t8275<\/td>\n\t\t\t\t\t-13,7<\/td><\/tr>
\n\t\t\t\t\tFocus sed\u00e3<\/td>\n\t\t\t\t\t5153<\/td>\n\t\t\t\t\t3572<\/td>\n\t\t\t\t\t-30,68<\/td><\/tr>
\n\t\t\t\t\tEcosport<\/td>\n\t\t\t\t\t21982<\/td>\n\t\t\t\t\t15220<\/td>\n\t\t\t\t\t-30,76<\/td><\/tr>
\n\t\t\t\t\tCourier<\/td>\n\t\t\t\t\t3<\/td>\n\t\t\t\t\t2<\/td>\n\t\t\t\t\t-33,33<\/td><\/tr>
\n\t\t\t\t\tEdge<\/td>\n\t\t\t\t\t1027<\/td>\n\t\t\t\t\t666<\/td>\n\t\t\t\t\t-35,15<\/td><\/tr>
\n\t\t\t\t\tNew Fiesta<\/td>\n\t\t\t\t\t30907<\/td>\n\t\t\t\t\t19697<\/td>\n\t\t\t\t\t-36,27<\/td><\/tr>
\n\t\t\t\t\tFocus<\/td>\n\t\t\t\t\t8413<\/td>\n\t\t\t\t\t5316<\/td>\n\t\t\t\t\t-36,81<\/td><\/tr>
\n\t\t\t\t\tNew Fiesta sed\u00e3<\/td>\n\t\t\t\t\t5388<\/td>\n\t\t\t\t\t3133<\/td>\n\t\t\t\t\t-41,85<\/td><\/tr>
\n\t\t\t\t\tFusion<\/td>\n\t\t\t\t\t5447<\/td>\n\t\t\t\t\t3158<\/td>\n\t\t\t\t\t-42,02<\/td><\/tr>
\n\t\t\t\t\tTransit<\/td>\n\t\t\t\t\t905<\/td>\n\t\t\t\t\t31<\/td>\n\t\t\t\t\t-96,57<\/td><\/tr>
\n\t\t\t\t\tFiesta sed\u00e3<\/td>\n\t\t\t\t\t5715<\/td>\n\t\t\t\t\t78<\/td>\n\t\t\t\t\t-98,63<\/td><\/tr>
\n\t\t\t\t\tFiesta<\/td>\n\t\t\t\t\t23250<\/td>\n\t\t\t\t\t51<\/td>\n\t\t\t\t\t-99,78<\/td><\/tr>
\n\t\t\t\t\tKa<\/td>\n\t\t\t\t\t3284<\/td>\n\t\t\t\t\t4<\/td>\n\t\t\t\t\t-99,87<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Participa\u00e7\u00e3o da montadora no acumulado do ano \u00e9 de 10,6%<\/p>\n","protected":false},"author":115,"featured_media":156492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[],"brand":[],"class_list":["post-667913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/667913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=667913"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/667913\/revisions"}],"predecessor-version":[{"id":886866,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/667913\/revisions\/886866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/156492"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=667913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=667913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=667913"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=667913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}