{"id":672692,"date":"2015-03-09T11:02:00","date_gmt":"2015-03-09T11:02:00","guid":{"rendered":"https:\/\/www.webmotors.com.br\/wm1\/bolso\/mercado-brasileiro-teve-431-novidades-em-2014"},"modified":"2026-09-16T22:08:29","modified_gmt":"2026-09-17T01:08:29","slug":"mercado-brasileiro-teve-431-novidades-em-2014","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/mercado-brasileiro-teve-431-novidades-em-2014\/","title":{"rendered":"Mercado brasileiro teve 431 novidades em 2014"},"content":{"rendered":"\n
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940×576 8c786c55 711a 4f34 B120 0f66c2df17d0 2 0<\/figcaption><\/figure>\n\n\n\n

\n\tQuantas novidades a ind\u00fastria automobil\u00edstica lan\u00e7ou no mercado em 2014? Cinco, dez, 20?<\/p>\n\n\n\n

\n\tVamos l\u00e1: a Volkswagen<\/a><\/strong> lan\u00e7ou o seu novo carro de entrada, o Up!<\/strong>; a Fiat<\/a><\/strong> lan\u00e7ou o Cinquecento Cabriolet, a BMW trouxe o 420 Cabriolet, tr\u00eas modelos da S\u00e9rie M, o Crossover X4 e dois el\u00e9tricos (i3 e i8). A Ford veio de Ka novo e Fiesta nacional. Que mais? A Chevrolet<\/a><\/strong> trouxe o Camaro Convers\u00edvel e outros carros de luxo tamb\u00e9m estrearam no mercado brasileiro, como o Porsche Macan e os Mercedes-Benz GLA e CLA, al\u00e9m do Suzuki Swift.<\/p>\n\n\n\n

\n\tMuitos carros foram renovados, como Fusion, Fluence, Sandero, Logan, City, Fit, Fox e Soul, por exemplo. Por\u00e9m, se consideramos todas as novidades em rela\u00e7\u00e3o a acabamento, motoriza\u00e7\u00e3o e carroceria de todas as marcas, fabricadas no Brasil e importadas, o n\u00famero de novidades chega a 431. Isso mesmo: quase duas novidades por dia \u00fatil no ano passado.<\/p>\n\n\n\n

\n\tEsse n\u00famero expressivo, levantado pela Ag\u00eancia Autoinforme<\/strong> revela o dinamismo do setor automobil\u00edstico, com as montadoras sempre atentas a atender as demandas e buscar nichos de mercado para conquistar o cliente.<\/p>\n\n\n\n

\n\tDurante o ano, as montadoras retiram de linha determinadas vers\u00f5es e colocam outras, introduzindo algum equipamento, eliminando outros, alterando a configura\u00e7\u00e3o, criando um detalhe no acabamento. Tudo com o objetivo de reposicionar o produto de forma a melhor enfrentar a concorr\u00eancia.<\/p>\n\n\n\n

\n\t\u00c0s vezes, a simples mudan\u00e7a do nome da vers\u00e3o e o reposicionamento do pre\u00e7o configuram um \u201ccarro novo no mercado\u201d, que ajuda a marca a ampliar o seu espa\u00e7o no mercado.<\/p>\n\n\n\n

\n\tMuitas vers\u00f5es tamb\u00e9m s\u00e3o retiradas de linha. No ano passado, por exemplo, deixaram de ser fabricados ou importados 225 op\u00e7\u00f5es. O balan\u00e7o, portanto, foi positivo: os cat\u00e1logos das marcas aumentaram em 206 o n\u00famero de ofertas ao consumidor brasileiro no ano passado.<\/p>\n\n\n\n

\n\tA Volkswagen foi a marca que mais mostrou novidades, num total de 83, isto porque acrescentou  a op\u00e7\u00e3o de motor 1.6 16v para todos os modelos pequenos. J\u00e1 a Mercedes-Benz foi a que mais retirou de linha, um total de 54 carros. Mas a marca que mais movimentou o cat\u00e1logo de ofertas foi a BMW, que lan\u00e7ou 50 carros e retirou de linha 48, conforme voc\u00ea v\u00ea na tabela.<\/p>\n\n\n\n

\n\tConsulte pre\u00e7os de carrso novos e usados na Tabela Fipe e WebMotors.<\/a><\/strong><\/p>\n\n\n\n

\n\t\t\t\tENTRA E SAI – 2014<\/strong><\/td><\/tr>
\n\t\t\t\tEntrou<\/strong><\/td>\n\t\t\t\tSaiu<\/strong><\/td><\/tr>
\n\t\t\t\tMARCA<\/strong><\/td>\n\t\t\t\tUNIDADES<\/strong><\/td>\n\t\t\t\tMARCA<\/strong><\/td>\n\t\t\t\tUNIDADES<\/strong><\/td><\/tr>
\n\t\t\t\tVolkswagen<\/td>\n\t\t\t\t83<\/td>\n\t\t\t\tMercedes-Benz<\/td>\n\t\t\t\t54<\/td><\/tr>
\n\t\t\t\tBMW<\/td>\n\t\t\t\t50<\/td>\n\t\t\t\tBMW<\/td>\n\t\t\t\t48<\/td><\/tr>
\n\t\t\t\tAudi<\/td>\n\t\t\t\t25<\/td>\n\t\t\t\tAudi<\/td>\n\t\t\t\t19<\/td><\/tr>
\n\t\t\t\tRenault<\/td>\n\t\t\t\t25<\/td>\n\t\t\t\tMINI<\/td>\n\t\t\t\t14<\/td><\/tr>
\n\t\t\t\tCitro\u00ebn<\/td>\n\t\t\t\t22<\/td>\n\t\t\t\tSubaru<\/td>\n\t\t\t\t13<\/td><\/tr>
\n\t\t\t\tMercedes-Benz<\/td>\n\t\t\t\t22<\/td>\n\t\t\t\tHyundai<\/td>\n\t\t\t\t10<\/td><\/tr>
\n\t\t\t\tFord<\/td>\n\t\t\t\t21<\/td>\n\t\t\t\tCitro\u00ebn<\/td>\n\t\t\t\t8<\/td><\/tr>
\n\t\t\t\tFiat<\/td>\n\t\t\t\t15<\/td>\n\t\t\t\tVolkswagen<\/td>\n\t\t\t\t8<\/td><\/tr>
\n\t\t\t\tChevrolet<\/td>\n\t\t\t\t14<\/td>\n\t\t\t\tMitsubishi<\/td>\n\t\t\t\t7<\/td><\/tr>
\n\t\t\t\tAston Martin<\/td>\n\t\t\t\t12<\/td>\n\t\t\t\tRenault<\/td>\n\t\t\t\t7<\/td><\/tr>
\n\t\t\t\tHyundai<\/td>\n\t\t\t\t12<\/td>\n\t\t\t\tHonda<\/td>\n\t\t\t\t6<\/td><\/tr>
\n\t\t\t\tLand Rover<\/td>\n\t\t\t\t11<\/td>\n\t\t\t\tFiat<\/td>\n\t\t\t\t5<\/td><\/tr>
\n\t\t\t\tHonda<\/td>\n\t\t\t\t10<\/td>\n\t\t\t\tChana<\/td>\n\t\t\t\t4<\/td><\/tr>
\n\t\t\t\tMINI<\/td>\n\t\t\t\t10<\/td>\n\t\t\t\tChevrolet<\/td>\n\t\t\t\t4<\/td><\/tr>
\n\t\t\t\tNissan<\/td>\n\t\t\t\t10<\/td>\n\t\t\t\tLand Rover<\/td>\n\t\t\t\t4<\/td><\/tr>
\n\t\t\t\tVolvo<\/td>\n\t\t\t\t10<\/td>\n\t\t\t\tMahindra<\/td>\n\t\t\t\t4<\/td><\/tr>
\n\t\t\t\tPeugeot<\/td>\n\t\t\t\t10<\/td>\n\t\t\t\tNissan<\/td>\n\t\t\t\t3<\/td><\/tr>
\n\t\t\t\tPorsche<\/td>\n\t\t\t\t9<\/td>\n\t\t\t\tKia<\/td>\n\t\t\t\t2<\/td><\/tr>
\n\t\t\t\tMitsubishi<\/td>\n\t\t\t\t8<\/td>\n\t\t\t\tPorsche<\/td>\n\t\t\t\t2<\/td><\/tr>
\n\t\t\t\tJaguar<\/td>\n\t\t\t\t7<\/td>\n\t\t\t\tAston Martin<\/td>\n\t\t\t\t1<\/td><\/tr>
\n\t\t\t\tToyota<\/td>\n\t\t\t\t6<\/td>\n\t\t\t\tLifan<\/td>\n\t\t\t\t1<\/td><\/tr>
\n\t\t\t\tChery<\/td>\n\t\t\t\t5<\/td>\n\t\t\t\tToyota<\/td>\n\t\t\t\t1<\/td><\/tr>
\n\t\t\t\tJAC<\/td>\n\t\t\t\t5<\/td>\n\t\t\t\tChery<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tJeep<\/td>\n\t\t\t\t4<\/td>\n\t\t\t\tDodge<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tLexus<\/td>\n\t\t\t\t3<\/td>\n\t\t\t\tFerrari<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tMahindra<\/td>\n\t\t\t\t3<\/td>\n\t\t\t\tFord<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tSubaru<\/td>\n\t\t\t\t3<\/td>\n\t\t\t\tJAC<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tSuzuki<\/td>\n\t\t\t\t3<\/td>\n\t\t\t\tJaguar<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tDodge<\/td>\n\t\t\t\t2<\/td>\n\t\t\t\tJeep<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tKia<\/td>\n\t\t\t\t2<\/td>\n\t\t\t\tLexus<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tLifan<\/td>\n\t\t\t\t2<\/td>\n\t\t\t\tMaserati<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tMaserati<\/td>\n\t\t\t\t2<\/td>\n\t\t\t\tPeugeot<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tSsangyong<\/td>\n\t\t\t\t2<\/td>\n\t\t\t\tShineray<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tFerrari<\/td>\n\t\t\t\t1<\/td>\n\t\t\t\tSsangyong<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tShineray<\/td>\n\t\t\t\t1<\/td>\n\t\t\t\tSuzuki<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tTroller<\/td>\n\t\t\t\t1<\/td>\n\t\t\t\tTroller<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tChana<\/td>\n\t\t\t\t0<\/td>\n\t\t\t\tVolvo<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\tTotal<\/strong><\/td>\n\t\t\t\t431<\/strong><\/td>\n\t\t\t\tTotal<\/strong><\/td>\n\t\t\t\t225<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Volkswagen, BMW e Audi foram as que mais movimentaram o mercado ano passado<\/p>\n","protected":false},"author":115,"featured_media":155799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[],"brand":[],"class_list":["post-672692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/672692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=672692"}],"version-history":[{"count":3,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/672692\/revisions"}],"predecessor-version":[{"id":893222,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/672692\/revisions\/893222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/155799"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=672692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=672692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=672692"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=672692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}