{"id":672818,"date":"2015-02-03T08:55:00","date_gmt":"2015-02-03T08:55:00","guid":{"rendered":"https:\/\/www.webmotors.com.br\/wm1\/bolso\/vendas-de-carros-tem-pior-janeiro-desde-2011"},"modified":"2026-09-15T10:00:29","modified_gmt":"2026-09-15T13:00:29","slug":"vendas-de-carros-tem-pior-janeiro-desde-2011","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/vendas-de-carros-tem-pior-janeiro-desde-2011\/","title":{"rendered":"Vendas de carros t\u00eam pior janeiro desde 2011"},"content":{"rendered":"\n
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940×576 Ad0ce1e0 44c4 47bc 88c5 A04d9001ab67 3 0<\/figcaption><\/figure>\n\n\n\n

\n\tFoi o pior m\u00eas desde mar\u00e7o de 2014, o pior janeiro desde 2011 e a pior venda di\u00e1ria desde janeiro de 2012. N\u00e3o, n\u00e3o acabou: a venda de carros e comerciais leves no primeiro m\u00eas de 2015 teve queda de 31% em rela\u00e7\u00e3o e dezembro e de 18,7% em rela\u00e7\u00e3o a janeiro do ano passado.<\/p>\n\n\n\n

\n\tOs 243.829 carros vendidos no m\u00eas ficaram bem abaixo das expectativas das montadoras, que esperavam que o consumidor fosse aproveitar o estoque das f\u00e1bricas faturado no ano passado, com IPI (Imposto sobre Produto Industrializado) menor.<\/p>\n\n\n\n

\n\tMesmo a expectativa do aumento do pre\u00e7o, que em alguns casos passou de 8%, n\u00e3o estimulou o consumidor, fazendo de janeiro um dos piores desempenhos dos \u00faltimos tempos.<\/p>\n\n\n\n

\n\t\t\t\tN\u00daMEROS<\/strong><\/td><\/tr>
\n\t\t\t\t* Queda de 31% em rela\u00e7\u00e3o a dezembro, quando foram vendidos 353.569<\/td><\/tr>
\n\t\t\t\t* Queda de 18,7% em rela\u00e7\u00e3o a janeiro de 2014, quando foram vendidos 299,760<\/td><\/tr>
\n\t\t\t\t* Pior janeiro desde 2011, quando foram vendidos 229.858 unidades<\/td><\/tr>
\n\t\t\t\t* Pior venda di\u00e1ria desde janeiro de 2012 (11.486) unidades\/dia<\/td><\/tr>
\n\t\t\t\t* Pior m\u00eas desde mar\u00e7o de 2014 (228.722 unidades)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\n\tNo ranking por marca, a novidade foi a Hyundai, que iniciou o ano na frente da Renault, tornando-se a marca mais vendida entre as novas. A coreana vendeu 17.556 unidades em janeiro e ficou com 7,2% de participa\u00e7\u00e3o, bem \u00e0 frente da francesa, que vendeu 15.389 unidades e tem 6,3%.<\/p>\n\n\n\n

\n\tA Fiat inicia a caminhada para mais um ano na lideran\u00e7a, com 20,4% das vendas e 49.680 unidades. A GM vem logo em seguida, com 46.881 carros e 19,2%, com Volkswagen em terceiro, mas um pouco mais distante: a alem\u00e3 vendeu 39.463 unidades e ficou com 16,2%. Em quarto lugar, a Ford vendeu 24.927 (10,2%).<\/p>\n\n\n\n

\n\tDepois de Hyundai e Renault aparecem a Toyota, em s\u00e9timo lugar com 12.525 (5,1%) e a Honda (10.0412 unidades e 4,1%). Nissan e Mitsubishi completam a lista das dez marcas mais vendidas em janeiro.<\/p>\n\n\n\n

\n\t\t\t\tRANKING<\/strong><\/td><\/tr>
\n\t\t\t\tPOSI\u00c7\u00c3O<\/strong><\/td>\n\t\t\t\tMARCA<\/strong><\/td>\n\t\t\t\tUNIDADES<\/strong><\/td>\n\t\t\t\tMKT SHARE (%)<\/strong><\/td><\/tr>
\n\t\t\t\t1\u00ba<\/td>\n\t\t\t\tFiat<\/td>\n\t\t\t\t49.680<\/td>\n\t\t\t\t20,4<\/td><\/tr>
\n\t\t\t\t2\u00ba<\/td>\n\t\t\t\tChevrolet<\/td>\n\t\t\t\t46.881<\/td>\n\t\t\t\t19,2<\/td><\/tr>
\n\t\t\t\t3\u00ba<\/td>\n\t\t\t\tVolkswagen<\/td>\n\t\t\t\t39.463<\/td>\n\t\t\t\t16,2<\/td><\/tr>
\n\t\t\t\t4\u00ba<\/td>\n\t\t\t\tFord<\/td>\n\t\t\t\t24.927<\/td>\n\t\t\t\t10,2<\/td><\/tr>
\n\t\t\t\t5\u00ba<\/td>\n\t\t\t\tHyundai<\/td>\n\t\t\t\t17.566<\/td>\n\t\t\t\t7,2<\/td><\/tr>
\n\t\t\t\t6\u00ba<\/td>\n\t\t\t\tRenault<\/td>\n\t\t\t\t15.389<\/td>\n\t\t\t\t6,3<\/td><\/tr>
\n\t\t\t\t7\u00ba<\/td>\n\t\t\t\tToyota<\/td>\n\t\t\t\t12.525<\/td>\n\t\t\t\t5,1<\/td><\/tr>
\n\t\t\t\t8\u00ba<\/td>\n\t\t\t\tHonda<\/td>\n\t\t\t\t10.041<\/td>\n\t\t\t\t4,1<\/td><\/tr>
\n\t\t\t\t9\u00ba<\/td>\n\t\t\t\tNissan<\/td>\n\t\t\t\t6.000<\/td>\n\t\t\t\t2,5<\/td><\/tr>
\n\t\t\t\t10\u00ba<\/td>\n\t\t\t\tMitsubishi<\/td>\n\t\t\t\t4.487<\/td>\n\t\t\t\t1,8<\/td><\/tr>
\n\t\t\t\t11\u00ba<\/td>\n\t\t\t\tCitro\u00ebn<\/td>\n\t\t\t\t3.525<\/td>\n\t\t\t\t1,5<\/td><\/tr>
\n\t\t\t\t12\u00ba<\/td>\n\t\t\t\tPeugeot<\/td>\n\t\t\t\t2.785<\/td>\n\t\t\t\t1,1<\/td><\/tr>
\n\t\t\t\t13\u00ba<\/td>\n\t\t\t\tKia<\/td>\n\t\t\t\t1.744<\/td>\n\t\t\t\t0,7<\/td><\/tr>
\n\t\t\t\t14\u00ba<\/td>\n\t\t\t\tBMW<\/td>\n\t\t\t\t1.293<\/td>\n\t\t\t\t0,5<\/td><\/tr>
\n\t\t\t\t15\u00ba<\/td>\n\t\t\t\tMercedes-Benz<\/td>\n\t\t\t\t1.185<\/td>\n\t\t\t\t0,5<\/td><\/tr>
\n\t\t\t\t16\u00ba<\/td>\n\t\t\t\tAudi<\/td>\n\t\t\t\t1.086<\/td>\n\t\t\t\t0,5<\/td><\/tr>
\n\t\t\t\t17\u00ba<\/td>\n\t\t\t\tChery<\/td>\n\t\t\t\t827<\/td>\n\t\t\t\t0,3<\/td><\/tr>
\n\t\t\t\t18\u00ba<\/td>\n\t\t\t\tJAC<\/td>\n\t\t\t\t652<\/td>\n\t\t\t\t0,3<\/td><\/tr>
\n\t\t\t\t19\u00ba<\/td>\n\t\t\t\tLand rover<\/td>\n\t\t\t\t641<\/td>\n\t\t\t\t0,3<\/td><\/tr>
\n\t\t\t\t20\u00ba<\/td>\n\t\t\t\tLifan<\/td>\n\t\t\t\t557<\/td>\n\t\t\t\t0,2<\/td><\/tr>
\n\t\t\t\t21\u00ba<\/td>\n\t\t\t\tSuzuki<\/td>\n\t\t\t\t527<\/td>\n\t\t\t\t0,2<\/td><\/tr>
\n\t\t\t\t22\u00ba<\/td>\n\t\t\t\tJeep<\/td>\n\t\t\t\t331<\/td>\n\t\t\t\t0,1<\/td><\/tr>
\n\t\t\t\t23\u00ba<\/td>\n\t\t\t\tDodge<\/td>\n\t\t\t\t279<\/td>\n\t\t\t\t0,1<\/td><\/tr>
\n\t\t\t\t24\u00ba<\/td>\n\t\t\t\tIveco<\/td>\n\t\t\t\t231<\/td>\n\t\t\t\t0,1<\/td><\/tr>
\n\t\t\t\t25\u00ba<\/td>\n\t\t\t\tM\u00edni<\/td>\n\t\t\t\t193<\/td>\n\t\t\t\t0,1<\/td><\/tr>
\n\t\t\t\t26\u00ba<\/td>\n\t\t\t\tVolvo<\/td>\n\t\t\t\t191<\/td>\n\t\t\t\t0,1<\/td><\/tr>
\n\t\t\t\t27\u00ba<\/td>\n\t\t\t\tTroler<\/td>\n\t\t\t\t190<\/td>\n\t\t\t\t0,1<\/td><\/tr>
\n\t\t\t\t28\u00ba<\/td>\n\t\t\t\tSubaru<\/td>\n\t\t\t\t135<\/td>\n\t\t\t\t0,1<\/td><\/tr>
\n\t\t\t\t29\u00ba<\/td>\n\t\t\t\tPorsche<\/td>\n\t\t\t\t49<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t30\u00ba<\/td>\n\t\t\t\tShineray<\/td>\n\t\t\t\t46<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t31\u00ba<\/td>\n\t\t\t\tRely<\/td>\n\t\t\t\t46<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t32\u00ba<\/td>\n\t\t\t\tSsangyong<\/td>\n\t\t\t\t45<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t33\u00ba<\/td>\n\t\t\t\tGeely<\/td>\n\t\t\t\t44<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t34\u00ba<\/td>\n\t\t\t\tJinbei<\/td>\n\t\t\t\t32<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t35\u00ba<\/td>\n\t\t\t\tHafei<\/td>\n\t\t\t\t30<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t36\u00ba<\/td>\n\t\t\t\tMahindra<\/td>\n\t\t\t\t27<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t37\u00ba<\/td>\n\t\t\t\tLexus<\/td>\n\t\t\t\t26<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t38\u00ba<\/td>\n\t\t\t\tJaguar<\/td>\n\t\t\t\t25<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t39\u00ba<\/td>\n\t\t\t\tSmart<\/td>\n\t\t\t\t23<\/td>\n\t\t\t\t0<\/td><\/tr>
\n\t\t\t\t40\u00ba<\/td>\n\t\t\t\tFoton<\/td>\n\t\t\t\t19<\/td>\n\t\t\t\t0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\n\tConsulte pre\u00e7os de carros novos e usados na Tabela Fipe e WebMotors.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

No primeiro m\u00eas de 2015 foram vendidos apenas 243.829 ve\u00edculos<\/p>\n","protected":false},"author":115,"featured_media":155446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[],"brand":[],"class_list":["post-672818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/672818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=672818"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/672818\/revisions"}],"predecessor-version":[{"id":887146,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/672818\/revisions\/887146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/155446"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=672818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=672818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=672818"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=672818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}