{"id":673148,"date":"2016-01-13T16:52:00","date_gmt":"2016-01-13T16:52:00","guid":{"rendered":"https:\/\/www.webmotors.com.br\/wm1\/bolso\/honda-aumenta-participacao-mas-nao-bate-meta"},"modified":"2026-09-15T09:05:45","modified_gmt":"2026-09-15T12:05:45","slug":"honda-aumenta-participacao-mas-nao-bate-meta","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/honda-aumenta-participacao-mas-nao-bate-meta\/","title":{"rendered":"Honda aumenta participa\u00e7\u00e3o, mas n\u00e3o bate meta"},"content":{"rendered":"\n
\"\"
940×576 Fb2251eb A4e7 4159 9fad F9b1c1e4fbb2 1 0<\/figcaption><\/figure>\n\n\n\n

\tO balan\u00e7o do ano mostra que a Honda<\/a><\/strong> tinha previs\u00f5es realmente promissoras para 2015. Eu diria equivocadas. Tanto que encerrou o ano lamentando as dificuldades e as vendas limitadas, a ponto de abortar a inaugura\u00e7\u00e3o da f\u00e1brica em Itirapina no final do ano e adiar o in\u00edcio da produ\u00e7\u00e3o para mar\u00e7o pr\u00f3ximo.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tN\u00e3o, a Honda n\u00e3o teve queda de vendas de 37% como a Fiat e a Volkswagen ou 32% como a GM; muito menos perdeu 33% como a Kia, 44% como a Chery ou 40% como a JAC. A Honda, na verdade, foi a marca que mais cresceu em vendas no ano passado entre as de grande volume (as dez mais), com aumento de 11,2%, com 15.489 unidades a mais do que o ano anterior e alcan\u00e7ou seu recorde hist\u00f3rico.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tFoi tamb\u00e9m a marca que mais conquistou participa\u00e7\u00e3o no mercado interno, cresceu 2,05 pontos percentuais, saltando de 4,14% para 6,19%.<\/p>\n\n\n\n

\tEntre as (poucas) marcas que aumentaram a participa\u00e7\u00e3o no mercado, a Honda foi a \u00fanica que cresceu tamb\u00e9m em volume de vendas: saltou de 137.913 unidades em 2014 para 153.402 em 2015. Toyota (+1,23%) e Hyundai (+1,14%) tamb\u00e9m aumentaram a participa\u00e7\u00e3o em mais de um ponto percentual, mas ambas perderam em volume: a Toyota vendeu apenas 175.830 unidades, contra 195.450 em 2014 e a coreana caiu de 237.157 para 204.683. A outra que teve um aumento de participa\u00e7\u00e3o expressivo foi a Jeep, que partiu de uma base inexpressiva (0,01%) e conquistou 1,59% no primeiro ano do Renegade.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tOutras marcas que aumentaram a participa\u00e7\u00e3o foram Ford, Nissan e Renault, apesar de terem diminu\u00eddo as vendas (veja quadro) e as tr\u00eas alem\u00e3s de luxo, Mercedes-Benz, Audi e BMW, que ainda tiveram aumentos expressivos no volume de vendas em rela\u00e7\u00e3o a 2014: a Audi, por exemplo, vendeu 17.541 unidades, contra 12.487 no ano anterior.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tOutro aspecto a destacar no quadro do balan\u00e7o de 2015 \u00e9 inexist\u00eancia de crise no mercado de luxo. Todas as marcas de luxo tiveram crescimentos expressivos. Al\u00e9m das tr\u00eas alem\u00e3s, aumentaram vigorosamente as vendas no ano da crise de 2015 a Volvo (+22%), a Subaru (+45%), a Lexus (+64%) e a Jaguar (31%).<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tQUEM MAIS GANHOU E QUEM MAIS PERDEU EM 2015:<\/strong><\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\n

\n\t\t\t\t\t\tOrd.<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\tMarca<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t2014<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t2015<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\tVaria\u00e7\u00e3o<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t% Dif.Part.<\/strong><\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\tUnidades.<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t% Part.<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\tUnidades.<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t% Part.<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\tUnidades<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t%<\/strong><\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t1\u00ba<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Honda<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t137.913<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t4,14<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t153.402<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t6,19<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t15.489<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t11,23<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t2,05<\/strong><\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t2\u00ba<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Jeep<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t3.311<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,1<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t41.795<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t1,69<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t38.484<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t1.162,30<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t1,59<\/strong><\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t3\u00ba<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Toyota<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t195.450<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t5,87<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t175.830<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t7,1<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-19.620<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-10,03<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t1,23<\/strong><\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t4\u00ba<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Hyundai<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t237.157<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t7,12<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t204.683<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t8,26<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-32.474<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-13,69<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t\t1,14<\/strong><\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t5\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Ford<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t308.099<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t9,25<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t253.625<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t10,24<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-54.474<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-17,68<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,98<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t6\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Mercedes-Benz<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t15.607<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,47<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t20.088<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,81<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t4.481<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t28,71<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,34<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t7\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Audi<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t12.487<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,38<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t17.541<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,71<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t5.054<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t40,47<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,33<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t8\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Nissan<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t72.364<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t2,17<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t61.240<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t2,47<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-11.124<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-15,37<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,3<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t9\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Renault<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t237.223<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t7,13<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t181.577<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t7,33<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-55.646<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-23,45<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,2<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t10\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t BMW<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t15.054<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,45<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t15.852<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,64<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t798<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t5,3<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,19<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t11\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Land Rover<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t9.391<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,28<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t8.813<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,36<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-578<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-6,15<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,07<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t12\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Volvo<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t3.129<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,09<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t3.823<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,15<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t694<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t22,17<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,06<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t13\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Troler<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t1.483<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,04<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t2.019<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,08<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t536<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t36,14<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,04<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t14\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Lifan<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t5.355<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,16<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t5.005<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,2<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-350<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-6,53<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,04<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t15\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Subaru<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t1.126<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t1.639<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,07<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t513<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t45,55<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t16\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Suzuki<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t6.043<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,18<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t5.258<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,21<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-785<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-12,99<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t17\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Geely<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t182<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t651<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t469<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t257,69<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,02<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t18\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Foton<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t174<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t482<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,02<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t308<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t177,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t19\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Smart<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t371<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t614<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,02<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t243<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t65,49<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t20\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Lexus<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t245<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t402<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,02<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t157<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t64,08<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t21\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Jaguar<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t396<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t521<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,02<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t125<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t31,56<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t22\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Porsche<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t823<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,02<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t775<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td>

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\n\t\t\t\t\t\t-48<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-5,83<\/p>\n<\/td>

\n

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\n

\n\t\t\t\t\t\t23\u00ba<\/p>\n<\/td>

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\n\t\t\t\t\t\t M\u00edni<\/p>\n<\/td>

\n

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\n

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\n

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\n

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\n

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\n

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\n

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\n

\n\t\t\t\t\t\t2557<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,1<\/p>\n<\/td>

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\n\t\t\t\t\t\t-1317<\/p>\n<\/td>

\n

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\n

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\n

\n\t\t\t\t\t\t26\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Shineray<\/p>\n<\/td>

\n

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\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td>

\n

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\n

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\n

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\n

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\n

\n\t\t\t\t\t\t-0,01<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t27\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Jinbei<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t677<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,02<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t208<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-469<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-69,27<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-0,01<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t28\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Rely<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t951<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t332<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-619<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-65,08<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-0,02<\/p>\n<\/td><\/tr>

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\n\t\t\t\t\t\t29\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Ssangyong<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t903<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t201<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-702<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-77,74<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-0,02<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t30\u00ba<\/p>\n<\/td>

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\n

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\n

\n\t\t\t\t\t\t0,03<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t216<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,01<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-760<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-77,86<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-0,02<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t31\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t Dodge<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t3.652<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,11<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t2.089<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,08<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-1563<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-42,79<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-0,03<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t\t32\u00ba<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t JAC<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t8.416<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t0,25<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t5.026<\/p>\n<\/td>

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\n\t\t\t\t\t\t0,2<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-3390<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-40,28<\/p>\n<\/td>

\n

\n\t\t\t\t\t\t-0,05<\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Marca vendeu 11,2% mais e participa\u00e7\u00e3o subiu para 6,19%; veja o desempenho de outras marcas<\/p>\n","protected":false},"author":115,"featured_media":158068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[],"brand":[749],"class_list":["post-673148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso","brand-honda"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=673148"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673148\/revisions"}],"predecessor-version":[{"id":886389,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673148\/revisions\/886389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/158068"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=673148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=673148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=673148"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=673148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}