{"id":673183,"date":"2016-02-01T17:09:00","date_gmt":"2016-02-01T17:09:00","guid":{"rendered":"https:\/\/www.webmotors.com.br\/wm1\/bolso\/vendas-descambam-ano-comeca-abaixo-das-expectativas"},"modified":"2026-09-15T09:04:21","modified_gmt":"2026-09-15T12:04:21","slug":"vendas-descambam-ano-comeca-abaixo-das-expectativas","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/vendas-descambam-ano-comeca-abaixo-das-expectativas\/","title":{"rendered":"Vendas descambam: ano come\u00e7a abaixo das expectativas"},"content":{"rendered":"\n
\"\"
940×576 A624bfbe 51a4 49d7 88fb D2e6e2b3935c 1 0<\/figcaption><\/figure>\n\n\n\n

\n\tO ano come\u00e7a pior do que qualquer expectativa pessimista em rela\u00e7\u00e3o \u00e0 venda de ve\u00edculos. Foram comercializados em janeiro 149.710 carros e comerciais leves, 38% a menos do que janeiro de 2015 e o pior desempenho desde janeiro de 2007. Naquele m\u00eas, h\u00e1 nove anos, foram vendidas 145.383 unidades. Em dezembro do ano passado foram 220.652 unidades.<\/p>\n\n\n\n

\n\tAs vendas di\u00e1rias, sofr\u00edveis, tamb\u00e9m foram as piores dos \u00faltimos nove anos: 7.129 unidades\/dia. Mesmo se consider\u00e1ssemos n\u00e3o \u00fatil o dia de feriado de 25 de janeiro no maior mercado do Pa\u00eds, as vendas di\u00e1rias n\u00e3o melhorariam no contexto hist\u00f3rico: seriam 7.485 unidades, tamb\u00e9m o pior desempenho desde janeiro de 2007.<\/p>\n\n\n\n

\n\tNem mesmo as piores expectativas previam um m\u00eas t\u00e3o ruim. Anfavea, associa\u00e7\u00e3o dos fabricantes, fechou 2015 falando em queda de 7,3% nas vendas. A Fenabrave, dos revendedores, calcula uma queda de apenas 4,5% para carros e 5,9% para comerciais leves. Janeiro \u00e9 um indicativo de que esses n\u00fameros ter\u00e3o que ser revistos logo.<\/p>\n\n\n\n

\n\tNo ranking por marca, duas mudan\u00e7as importantes em rela\u00e7\u00e3o ao fechamento de 2015: a GM come\u00e7a o ano na frente, vendeu 27.111 unidades e ficou com 18,1%, deixando a Fiat em segundo, com 23.040 unidades e 15,4% de participa\u00e7\u00e3o e a Volkswagen em terceiro (20.742 unidades e 13,9%). Observe que a GM inicia o ano com quase tr\u00eas pontos percentuais \u00e0 frente da Fiat, que foi l\u00edder em 2015.<\/p>\n\n\n\n

\n\tOutra surpresa foi a queda da Ford, que perdeu dois postos no ranking, caindo de quarto para o sexto lugar. Com 7,7% de participa\u00e7\u00e3o, a Ford foi ultrapassada pela Hyundai (9,9%), que ficou em quarto lugar, e pela Toyota, quinta colocada com 8% das vendas. A Renault, tradicionalmente a quinta colocada, amargou a oitava posi\u00e7\u00e3o no m\u00eas. Jeep e Nissan fecham a lista das dez marcas mais vendidas em janeiro.<\/p>\n\n\n\n

\n\tRanking por marca<\/strong>
\n\tJaneiro\/2016<\/strong><\/p>\n\n\n\n

\n

\n\t\t\t\t\tClass.<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\tMarca<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\tUnidades.<\/strong><\/p>\n<\/td>

\n

\n\t\t\t\t\t%<\/strong><\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t1<\/p>\n<\/td>

\n

\n\t\t\t\t\tGM<\/p>\n<\/td>

\n

\n\t\t\t\t\t27.111<\/p>\n<\/td>

\n

\n\t\t\t\t\t18,1<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t2<\/p>\n<\/td>

\n

\n\t\t\t\t\tFiat<\/p>\n<\/td>

\n

\n\t\t\t\t\t23.040<\/p>\n<\/td>

\n

\n\t\t\t\t\t15,4<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t3<\/p>\n<\/td>

\n

\n\t\t\t\t\tVolkswagen<\/p>\n<\/td>

\n

\n\t\t\t\t\t20.742<\/p>\n<\/td>

\n

\n\t\t\t\t\t13,9<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t4<\/p>\n<\/td>

\n

\n\t\t\t\t\tHyundai<\/p>\n<\/td>

\n

\n\t\t\t\t\t14.806<\/p>\n<\/td>

\n

\n\t\t\t\t\t9,9<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t5<\/p>\n<\/td>

\n

\n\t\t\t\t\tToyota<\/p>\n<\/td>

\n

\n\t\t\t\t\t11.974<\/p>\n<\/td>

\n

\n\t\t\t\t\t8.0<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t6<\/p>\n<\/td>

\n

\n\t\t\t\t\tFord<\/p>\n<\/td>

\n

\n\t\t\t\t\t11.469<\/p>\n<\/td>

\n

\n\t\t\t\t\t7,7<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t7<\/p>\n<\/td>

\n

\n\t\t\t\t\tHonda<\/p>\n<\/td>

\n

\n\t\t\t\t\t10.372<\/p>\n<\/td>

\n

\n\t\t\t\t\t6,9<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t8<\/p>\n<\/td>

\n

\n\t\t\t\t\tRenault<\/p>\n<\/td>

\n

\n\t\t\t\t\t8.728<\/p>\n<\/td>

\n

\n\t\t\t\t\t5,8<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t9<\/p>\n<\/td>

\n

\n\t\t\t\t\tJeep<\/p>\n<\/td>

\n

\n\t\t\t\t\t5.080<\/p>\n<\/td>

\n

\n\t\t\t\t\t3,4<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t10<\/p>\n<\/td>

\n

\n\t\t\t\t\tNissan<\/p>\n<\/td>

\n

\n\t\t\t\t\t4.179<\/p>\n<\/td>

\n

\n\t\t\t\t\t2,8<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t11<\/p>\n<\/td>

\n

\n\t\t\t\t\tCitro\u00ebn<\/p>\n<\/td>

\n

\n\t\t\t\t\t2.155<\/p>\n<\/td>

\n

\n\t\t\t\t\t1,4<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t12<\/p>\n<\/td>

\n

\n\t\t\t\t\tMitsubishi<\/p>\n<\/td>

\n

\n\t\t\t\t\t1.840<\/p>\n<\/td>

\n

\n\t\t\t\t\t1,2<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t13<\/p>\n<\/td>

\n

\n\t\t\t\t\tPeugeot<\/p>\n<\/td>

\n

\n\t\t\t\t\t1.575<\/p>\n<\/td>

\n

\n\t\t\t\t\t1<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t14<\/p>\n<\/td>

\n

\n\t\t\t\t\tKia<\/p>\n<\/td>

\n

\n\t\t\t\t\t1.032<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,7<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t15<\/p>\n<\/td>

\n

\n\t\t\t\t\tMercedes-Benz<\/p>\n<\/td>

\n

\n\t\t\t\t\t884<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,6<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t16<\/p>\n<\/td>

\n

\n\t\t\t\t\tAudi<\/p>\n<\/td>

\n

\n\t\t\t\t\t799<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,5<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t17<\/p>\n<\/td>

\n

\n\t\t\t\t\tBMW<\/p>\n<\/td>

\n

\n\t\t\t\t\t783<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,5<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t18<\/p>\n<\/td>

\n

\n\t\t\t\t\tLand Rover<\/p>\n<\/td>

\n

\n\t\t\t\t\t739<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,5<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t19<\/p>\n<\/td>

\n

\n\t\t\t\t\tLifan<\/p>\n<\/td>

\n

\n\t\t\t\t\t355<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,2<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t20<\/p>\n<\/td>

\n

\n\t\t\t\t\tSuzuki<\/p>\n<\/td>

\n

\n\t\t\t\t\t331<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,2<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t21<\/p>\n<\/td>

\n

\n\t\t\t\t\tVolvo<\/p>\n<\/td>

\n

\n\t\t\t\t\t319<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,2<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t22<\/p>\n<\/td>

\n

\n\t\t\t\t\tJAC<\/p>\n<\/td>

\n

\n\t\t\t\t\t285<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,2<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t23<\/p>\n<\/td>

\n

\n\t\t\t\t\tChery<\/p>\n<\/td>

\n

\n\t\t\t\t\t175<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,1<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t24<\/p>\n<\/td>

\n

\n\t\t\t\t\tDodge<\/p>\n<\/td>

\n

\n\t\t\t\t\t143<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,1<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t25<\/p>\n<\/td>

\n

\n\t\t\t\t\tIveco<\/p>\n<\/td>

\n

\n\t\t\t\t\t126<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,1<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t26<\/p>\n<\/td>

\n

\n\t\t\t\t\tTroler<\/p>\n<\/td>

\n

\n\t\t\t\t\t114<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,1<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t27<\/p>\n<\/td>

\n

\n\t\t\t\t\tSubaru<\/p>\n<\/td>

\n

\n\t\t\t\t\t112<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,1<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t28<\/p>\n<\/td>

\n

\n\t\t\t\t\tM\u00edni<\/p>\n<\/td>

\n

\n\t\t\t\t\t94<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,06<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t29<\/p>\n<\/td>

\n

\n\t\t\t\t\tGeely<\/p>\n<\/td>

\n

\n\t\t\t\t\t73<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,05<\/p>\n<\/td><\/tr>

\n

\n\t\t\t\t\t30<\/p>\n<\/td>

\n

\n\t\t\t\t\tPorsche<\/p>\n<\/td>

\n

\n\t\t\t\t\t64<\/p>\n<\/td>

\n

\n\t\t\t\t\t0,04<\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

GM come\u00e7a na lideran\u00e7a; Hyundai e Toyota passam a Ford<\/p>\n","protected":false},"author":115,"featured_media":158185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[],"brand":[],"class_list":["post-673183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=673183"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673183\/revisions"}],"predecessor-version":[{"id":886358,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673183\/revisions\/886358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/158185"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=673183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=673183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=673183"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=673183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}