{"id":673262,"date":"2015-04-09T09:45:00","date_gmt":"2015-04-09T09:45:00","guid":{"rendered":"https:\/\/www.webmotors.com.br\/wm1\/bolso\/grandes-perdem-espaco-e-audi-cresce-22"},"modified":"2026-09-15T09:48:41","modified_gmt":"2026-09-15T12:48:41","slug":"grandes-perdem-espaco-e-audi-cresce-22","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/grandes-perdem-espaco-e-audi-cresce-22\/","title":{"rendered":"Grandes perdem espa\u00e7o e Audi cresce 22%"},"content":{"rendered":"\n
\"\"
940×576 6b75f430 E804 4d7c A9f1 48ebc22b4f09 1 0<\/figcaption><\/figure>\n\n\n\n

\tDe um lado est\u00e3o Audi, Mercedes-Benz, Honda, Toyota e Nissan. O lado bom, de crescimento de vendas neste per\u00edodo tr\u00e1gico da ind\u00fastria automobil\u00edstica. Enquanto o mercado caiu 17% no primeiro trimestre, essas marcas tiveram aumentos de vendas significativos.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tCom 3.444 unidades de janeiro a mar\u00e7o, a Audi foi a marca que mais cresceu (+22,2%) entre as de grande volume de vendas, acima de 100 unidades\/m\u00eas.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tA Mercedes-Benz, com alta de 13,8%, a Honda, com 12,5%, a Toyota, com 12,4% e a Nissan com 3,4%, foram as outras marcas que apresentaram crescimento no primeiro trimestre.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tDe outro lado est\u00e3o as perdedoras, marcas que sucumbiram e perderam participa\u00e7\u00e3o, com quedas maiores que a m\u00e9dia do mercado, que foi de 17%. S\u00e3o elas: as tr\u00eas grandes, a Kia e as marcas da PSA. As francesas foram as que mais perderam: Citro\u00ebn -46,7% e Peugeot -44,6%. <\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tA l\u00edder Fiat vendeu apenas 126.102 unidades, com uma queda de 27,9% em rela\u00e7\u00e3o ao primeiro trimestre de 2014. A Volkswagen vendeu 105.352, uma perda de 22,3%, e a GM fechou o per\u00edodo com 111.909 carros comercializados, uma queda de 18,3%.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tUm grupo intermedi\u00e1rio de marcas teve queda de vendas, mas num \u00edndice menor que a m\u00e9dia do mercado, aumentando portanto a participa\u00e7\u00e3o.<\/p>\n\n\n\n

\tS\u00e3o os casos da BMW (3.491 unidades e queda de 3,7%), Ford (67.396 e -4,3%), Hyundai (48.432 e -5,1%), Land Rover (1.965 e -8,6%) e  Suzuki (1.383 e – 6,1%).<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tAlgumas marcas de baixo volume de vendas tiveram perdas mais expressivas, caso das chinesas Hafei (87 unidades no trimestre e queda de 71,5%) Shineray (122 unidades e – 51%) e da Porsche, que vendeu apenas 158 unidades este ano, contra 202 no primeiro trimestre de 2014: caiu 21,8%.<\/p>\n\n\n\n

\tOutras pequenas tiveram aumentos de vendas bem acima da m\u00e9dia, como a Geely, que vendeu 138 unidades e cresceu 885,7%. A Jeep mais que dobrou as vendas (+133,6%), a Subaru cresceu 94% (381 unidades), a Jaguar cresceu 40% e a Lexus 37,3%. Lifan (+34,9%) e Volvo (+5,4%), tamb\u00e9m cresceram em rela\u00e7\u00e3o ao primeiro trimestre de 2014.<\/p>\n\n\n\n

\t <\/p>\n\n\n\n

\tQuem mais ganhou:<\/strong><\/p>\n\n\n\n

\t <\/p>\n\n\n\n


\n\t\t\t\t\tOrd.<\/td>		\n\t\t\t\t\tDescri\u00e7\u00e3o<\/td>\n\t\t\t\t\ttrimestre 2014<\/td>\n\t\t\t\t\ttrimestre 2015<\/td>\n\t\t\t\t\tVar.<\/td><\/tr>
\n\t\t\t\t\t <\/td>\n\t\t\t\t\t <\/td>\n\t\t\t\t\tQtd.<\/td>\n\t\t\t\t\tQtd.<\/td>\n\t\t\t\t\t%<\/td><\/tr>
\n\t\t\t\t\t1\u00ba<\/td>\n\t\t\t\t\t GEELY<\/td>\n\t\t\t\t\t14<\/td>\n\t\t\t\t\t138<\/td>\n\t\t\t\t\t885,7<\/td><\/tr>
\n\t\t\t\t\t2\u00ba<\/td>\n\t\t\t\t\t FOTON<\/td>\n\t\t\t\t\t21<\/td>\n\t\t\t\t\t70<\/td>\n\t\t\t\t\t233,3<\/td><\/tr>
\n\t\t\t\t\t3\u00ba<\/td>\n\t\t\t\t\t JEEP<\/td>\n\t\t\t\t\t426<\/td>\n\t\t\t\t\t995<\/td>\n\t\t\t\t\t133,6<\/td><\/tr>
\n\t\t\t\t\t4\u00ba<\/td>\n\t\t\t\t\t SUBARU<\/td>\n\t\t\t\t\t196<\/td>\n\t\t\t\t\t381<\/td>\n\t\t\t\t\t94,4<\/td><\/tr>
\n\t\t\t\t\t5\u00ba<\/td>\n\t\t\t\t\t TROLER<\/td>\n\t\t\t\t\t273<\/td>\n\t\t\t\t\t519<\/td>\n\t\t\t\t\t90,1<\/td><\/tr>
\n\t\t\t\t\t6\u00ba<\/td>\n\t\t\t\t\t JAGUAR<\/td>\n\t\t\t\t\t70<\/td>\n\t\t\t\t\t98<\/td>\n\t\t\t\t\t40<\/td><\/tr>
\n\t\t\t\t\t7\u00ba<\/td>\n\t\t\t\t\t LEXUS<\/td>\n\t\t\t\t\t51<\/td>\n\t\t\t\t\t70<\/td>\n\t\t\t\t\t37,3<\/td><\/tr>
\n\t\t\t\t\t8\u00ba<\/td>\n\t\t\t\t\t LIFAN<\/td>\n\t\t\t\t\t1.069<\/td>\n\t\t\t\t\t1.442<\/td>\n\t\t\t\t\t34,9<\/td><\/tr>
\n\t\t\t\t\t9\u00ba<\/td>\n\t\t\t\t\t AUDI<\/td>\n\t\t\t\t\t2.819<\/td>\n\t\t\t\t\t3.444<\/td>\n\t\t\t\t\t22,2<\/td><\/tr>
\n\t\t\t\t\t10\u00ba<\/td>\n\t\t\t\t\t M.BENZ<\/td>\n\t\t\t\t\t3.338<\/td>\n\t\t\t\t\t3.799<\/td>\n\t\t\t\t\t13,8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\n\tQuem mais perdeu:<\/strong><\/p>\n\n\n\n


\n\t\t\t\tOrd.<\/td>		\n\t\t\t\tDescri\u00e7\u00e3o<\/td>\n\t\t\t\ttrimestre 2014<\/td>\n\t\t\t\ttrimestre 2015<\/td>\n\t\t\t\tVar.<\/td><\/tr>
\n\t\t\t\t <\/td>\n\t\t\t\t <\/td>\n\t\t\t\tQtd.<\/td>\n\t\t\t\tQtd.<\/td>\n\t\t\t\t%<\/td><\/tr>
\n\t\t\t\t1\u00ba<\/td>\n\t\t\t\t HAFEI<\/td>\n\t\t\t\t305<\/td>\n\t\t\t\t87<\/td>\n\t\t\t\t-71,5<\/td><\/tr>
\n\t\t\t\t2\u00ba<\/td>\n\t\t\t\t MAHINDRA<\/td>\n\t\t\t\t146<\/td>\n\t\t\t\t55<\/td>\n\t\t\t\t-62,3<\/td><\/tr>
\n\t\t\t\t3\u00ba<\/td>\n\t\t\t\t SSANGYONG<\/td>\n\t\t\t\t260<\/td>\n\t\t\t\t111<\/td>\n\t\t\t\t-57,3<\/td><\/tr>
\n\t\t\t\t4\u00ba<\/td>\n\t\t\t\t RELY<\/td>\n\t\t\t\t284<\/td>\n\t\t\t\t130<\/td>\n\t\t\t\t-54,2<\/td><\/tr>
\n\t\t\t\t5\u00ba<\/td>\n\t\t\t\t SHINERAY<\/td>\n\t\t\t\t249<\/td>\n\t\t\t\t122<\/td>\n\t\t\t\t-51<\/td><\/tr>
\n\t\t\t\t6\u00ba<\/td>\n\t\t\t\t CITROEN<\/td>\n\t\t\t\t15.978<\/td>\n\t\t\t\t8.511<\/td>\n\t\t\t\t-46,7<\/td><\/tr>
\n\t\t\t\t7\u00ba<\/td>\n\t\t\t\t PEUGEOT<\/td>\n\t\t\t\t12.227<\/td>\n\t\t\t\t6.773<\/td>\n\t\t\t\t-44,6<\/td><\/tr>
\n\t\t\t\t8\u00ba<\/td>\n\t\t\t\t JINBEI<\/td>\n\t\t\t\t215<\/td>\n\t\t\t\t125<\/td>\n\t\t\t\t-41,9<\/td><\/tr>
\n\t\t\t\t9\u00ba<\/td>\n\t\t\t\t JAC<\/td>\n\t\t\t\t2.717<\/td>\n\t\t\t\t1.613<\/td>\n\t\t\t\t-40,6<\/td><\/tr>
\n\t\t\t\t10\u00ba<\/td>\n\t\t\t\t SMART<\/td>\n\t\t\t\t65<\/td>\n\t\t\t\t46<\/td>\n\t\t\t\t-29,2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

Fiat, Volks e GM tiveram quedas de vendas acima da m\u00e9dia; veja o desempenho das marcas<\/p>\n","protected":false},"author":115,"featured_media":156084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[],"brand":[730],"class_list":["post-673262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso","brand-audi"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=673262"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673262\/revisions"}],"predecessor-version":[{"id":886989,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673262\/revisions\/886989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/156084"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=673262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=673262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=673262"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=673262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}