{"id":673441,"date":"2015-10-22T10:03:00","date_gmt":"2015-10-22T10:03:00","guid":{"rendered":"https:\/\/www.webmotors.com.br\/wm1\/bolso\/o-mercado-esta-puxando-pra-cima"},"modified":"2026-09-15T09:15:42","modified_gmt":"2026-09-15T12:15:42","slug":"o-mercado-esta-puxando-pra-cima","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/o-mercado-esta-puxando-pra-cima\/","title":{"rendered":"O mercado est\u00e1 puxando pra cima"},"content":{"rendered":"\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-157560\"><img decoding=\"async\" src=\"https:\/\/www.webmotors.com.br\/wm1\/wp-content\/uploads\/temp_images\/940x576_7737ae7f-597d-49b6-a031-6baac217004a_1_0.jpg\" alt=\"\" class=\"wp-image-157560\"\/><figcaption class=\"wp-element-caption\">940&#215;576 7737ae7f 597d 49b6 A031 6baac217004a 1 0<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\tMal chegou ao mercado o <strong><a href=\"http:\/\/www.webmotors.com.br\/comprar\/carros\/novos-usados\/veiculos-todos-estados\/jeep\/renegade\/?tipoveiculo=carros&amp;tipoanuncio=novos%7Cusados&amp;marca1=jeep&amp;modelo1=renegade&amp;estado1=veiculos-todos-estados\">Renegade<\/a><\/strong> j\u00e1 conta com uma s\u00e9rie especial, a <strong>Limited<\/strong>, pra atender um segmento que cresce em contraposi\u00e7\u00e3o \u00e0 crise, formado por consumidores de maior poder aquisitivo e que exige carros mais completos, mais equipados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tO Limited \u00e9 feito em cima da vers\u00e3o Longitude, exatamente a topo de linha entre os modelos flex, e vem com rodas de 18 polegadas, bancos de couro, teto bipartido, sete airbags, quadro de instrumentos com tela de sete polegadas e custa R$ 6 mil a &nbsp;mais que o Longitude, ou R$ 90 mil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t\u201cO mercado est\u00e1 puxando pra cima\u201d, explicou um dirigente da <strong>FCA<\/strong>, indicando que, ao contr\u00e1rio do segmento de entrada, onde a crise \u00e9 mais pesada, os compradores de carros topo de linha est\u00e3o indo \u00e0s compras e exigindo um produto mais sofisticado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tA f\u00e1brica da FCA em Goiana ajustou o mix de produ\u00e7\u00e3o do Renegade para atender o crescimento da demanda para as vers\u00f5es topo de linha e a vers\u00e3o a diesel, cuja participa\u00e7\u00e3o prevista era de 23%, j\u00e1 est\u00e1 em 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tO crescimento da vers\u00e3o \u00e0 diesel ocorre, segundo os t\u00e9cnicos da FCA, porque o Renegade n\u00e3o tem concorrente direto: \u201cnosso concorrentes s\u00e3o dois carros \u00e0 gasolina, porque a diesel n\u00e3o existe: o Mitsubishi ASX e o Kia Sportage. Ou ent\u00e3o as picapes m\u00e9dias, pra quem exige diesel\u201d, disse um dirigente da montadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tA empresa tem hoje 154 concession\u00e1rias e chega a 200 at\u00e9 o fim do ano, sendo que 45 vendem tamb\u00e9m as demais marcas da Chrysler. Em apenas cinco meses conquistou 1,2% do mercado interno, entrou na lista das dez marcas mais vendidas no Brasil deixando pra tr\u00e1s marcas tradicionais como Mitsubishi, Citro\u00ebn e Peugeot e tamb\u00e9m colocou o Renegade entre os Dez Mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tOs n\u00fameros de evolu\u00e7\u00e3o das vendas este ano constatam a percep\u00e7\u00e3o dos dirigentes da FCA: enquanto as marcas que atuam na base do mercado apresentam quedas dr\u00e1sticas de vendas, como Fiat (-33,6%) Volkswagen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t(-32,9%) e GM (-30,8%), outras que atuam no topo do mercado cresceram no per\u00edodo janeiro-setembro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tMercedes-Benz (+44,3%), Audi (+40%) e Volvo (+17,4%) tiveram crescimentos, Assim como a Jaguar, que aumentou as vendas em 16,7%. A BMW um pouco menos, com aumento de 2,4% no ano, mas nada mal num per\u00edodo em que o mercado total caiu 20,9%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tOutras marcas de luxo, de menor volume de vendas, tiveram crescimento ainda maiores, caso da Lexus, com alta de 70,5%. A Smart (+81,3%) e a Subaru (+66%) tamb\u00e9m tiveram crescimentos espantosos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tIsso sem contar algumas marcas que entraram pra valer no mercado este ano, caso da Jeep, e de outras com n\u00fameros desprez\u00edveis de venda, como a Geely. Ambas tiveram n\u00fameros estratosf\u00e9ricos de crescimento, que n\u00e3o devem ser considerados na compara\u00e7\u00e3o com as demais. Na mesma forma, algumas tiveram quedas assombrosas, como a Rely e a Shineray (veja ranking), empresas que trabalham com n\u00fameros \u00ednfimos no mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tCom exce\u00e7\u00e3o da Honda, que cresceu 17,4%, as marcas de m\u00e9dio volume, posicionadas entre o 4\u00ba e o 13\u00ba lugar no ranking, tamb\u00e9m perderam vendas este ano, mas em sua maioria a queda foi menor do que a m\u00e9dia do mercado, com as exce\u00e7\u00f5es da Citro\u00ebn, que caiu 43,4%, da Peugeot, \u2013 36,4 e da Mitsubishi, que teve queda de 25,3% no per\u00edodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\tAs vendas da Ford ca\u00edram 7%, da Hyundai 10,3% e da Renault 19,8%. J\u00e1 Toyota (-2,5%) e Nissan (-6,3%) tiveram quedas menores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t<strong>AS QUE MAIS CRESCERAM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\n\t\t\t\t\tClass<\/td><td>\n\t\t\t\t\tMarca<\/td><td>\n\t\t\t\t\t2014<\/td><td>\n\t\t\t\t\t2015<\/td><td>\n\t\t\t\t\t%&nbsp;<\/td><\/tr><tr><td>\n\t\t\t\t\t1\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Jeep<\/td><td>\n\t\t\t\t\t1.979<\/td><td>\n\t\t\t\t\t22.746<\/td><td>\n\t\t\t\t\t1.049,36<\/td><\/tr><tr><td>\n\t\t\t\t\t2\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Geely<\/td><td>\n\t\t\t\t\t86<\/td><td>\n\t\t\t\t\t481<\/td><td>\n\t\t\t\t\t459,3<\/td><\/tr><tr><td>\n\t\t\t\t\t3\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Troler<\/td><td>\n\t\t\t\t\t866<\/td><td>\n\t\t\t\t\t1.647<\/td><td>\n\t\t\t\t\t90,18<\/td><\/tr><tr><td>\n\t\t\t\t\t4\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Smart<\/td><td>\n\t\t\t\t\t284<\/td><td>\n\t\t\t\t\t515<\/td><td>\n\t\t\t\t\t81,33<\/td><\/tr><tr><td>\n\t\t\t\t\t5\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Lexus<\/td><td>\n\t\t\t\t\t173<\/td><td>\n\t\t\t\t\t295<\/td><td>\n\t\t\t\t\t70,52<\/td><\/tr><tr><td>\n\t\t\t\t\t6\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Subaru<\/td><td>\n\t\t\t\t\t730<\/td><td>\n\t\t\t\t\t1.212<\/td><td>\n\t\t\t\t\t66,02<\/td><\/tr><tr><td>\n\t\t\t\t\t7\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Mercedes-Benz<\/td><td>\n\t\t\t\t\t10.202<\/td><td>\n\t\t\t\t\t14.726<\/td><td>\n\t\t\t\t\t44,34<\/td><\/tr><tr><td>\n\t\t\t\t\t8\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Audi<\/td><td>\n\t\t\t\t\t8.906<\/td><td>\n\t\t\t\t\t12.439<\/td><td>\n\t\t\t\t\t39,66<\/td><\/tr><tr><td>\n\t\t\t\t\t9\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Volvo<\/td><td>\n\t\t\t\t\t2.387<\/td><td>\n\t\t\t\t\t2.803<\/td><td>\n\t\t\t\t\t17,42<\/td><\/tr><tr><td>\n\t\t\t\t\t10\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Honda<\/td><td>\n\t\t\t\t\t95.882<\/td><td>\n\t\t\t\t\t112.571<\/td><td>\n\t\t\t\t\t17,4<\/td><\/tr><tr><td>\n\t\t\t\t\t11\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Jaguar<\/td><td>\n\t\t\t\t\t288<\/td><td>\n\t\t\t\t\t336<\/td><td>\n\t\t\t\t\t16,66<\/td><\/tr><tr><td>\n\t\t\t\t\t12\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;Lifan<\/td><td>\n\t\t\t\t\t3.333<\/td><td>\n\t\t\t\t\t3.700<\/td><td>\n\t\t\t\t\t11,01<\/td><\/tr><tr><td>\n\t\t\t\t\t13\u00ba<\/td><td>\n\t\t\t\t\t&nbsp;BMW<\/td><td>\n\t\t\t\t\t10.718<\/td><td>\n\t\t\t\t\t10.975<\/td><td>\n\t\t\t\t\t2,39<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\n\t<strong>AS QUE MASI CA\u00cdRAM<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\n\t\t\t\tClass<\/td><td>\n\t\t\t\tMarca<\/td><td>\n\t\t\t\t2014<\/td><td>\n\t\t\t\t2015<\/td><td>\n\t\t\t\t%<\/td><\/tr><tr><td>\n\t\t\t\t1\u00ba<\/td><td>\n\t\t\t\t&nbsp;Rely<\/td><td>\n\t\t\t\t767<\/td><td>\n\t\t\t\t303<\/td><td>\n\t\t\t\t-60,49<\/td><\/tr><tr><td>\n\t\t\t\t2\u00ba<\/td><td>\n\t\t\t\t&nbsp;Shineray<\/td><td>\n\t\t\t\t723<\/td><td>\n\t\t\t\t316<\/td><td>\n\t\t\t\t-56,29<\/td><\/tr><tr><td>\n\t\t\t\t3\u00ba<\/td><td>\n\t\t\t\t&nbsp;Citro\u00ebn<\/td><td>\n\t\t\t\t41.957<\/td><td>\n\t\t\t\t23.736<\/td><td>\n\t\t\t\t-43,42<\/td><\/tr><tr><td>\n\t\t\t\t4\u00ba<\/td><td>\n\t\t\t\t&nbsp;JAC<\/td><td>\n\t\t\t\t6.804<\/td><td>\n\t\t\t\t4.072<\/td><td>\n\t\t\t\t-40,15<\/td><\/tr><tr><td>\n\t\t\t\t5\u00ba<\/td><td>\n\t\t\t\t&nbsp;Peugeot<\/td><td>\n\t\t\t\t31.561<\/td><td>\n\t\t\t\t20.053<\/td><td>\n\t\t\t\t-36,46<\/td><\/tr><tr><td>\n\t\t\t\t6\u00ba<\/td><td>\n\t\t\t\t&nbsp;Chery<\/td><td>\n\t\t\t\t6.712<\/td><td>\n\t\t\t\t4.311<\/td><td>\n\t\t\t\t-35,77<\/td><\/tr><tr><td>\n\t\t\t\t7\u00ba<\/td><td>\n\t\t\t\t&nbsp;Fiat<\/td><td>\n\t\t\t\t516.405<\/td><td>\n\t\t\t\t342.737<\/td><td>\n\t\t\t\t-33,63<\/td><\/tr><tr><td>\n\t\t\t\t8\u00ba<\/td><td>\n\t\t\t\t&nbsp;Volkswagen<\/td><td>\n\t\t\t\t422.565<\/td><td>\n\t\t\t\t283.234<\/td><td>\n\t\t\t\t-32,97<\/td><\/tr><tr><td>\n\t\t\t\t9\u00ba<\/td><td>\n\t\t\t\t&nbsp;GM<\/td><td>\n\t\t\t\t417.971<\/td><td>\n\t\t\t\t289.040<\/td><td>\n\t\t\t\t-30,84<\/td><\/tr><tr><td>\n\t\t\t\t10\u00ba<\/td><td>\n\t\t\t\t&nbsp;Dodge<\/td><td>\n\t\t\t\t2.520<\/td><td>\n\t\t\t\t1.778<\/td><td>\n\t\t\t\t-29,44<\/td><\/tr><tr><td>\n\t\t\t\t11\u00ba<\/td><td>\n\t\t\t\t&nbsp;Kia<\/td><td>\n\t\t\t\t17.562<\/td><td>\n\t\t\t\t12.519<\/td><td>\n\t\t\t\t-28,71<\/td><\/tr><tr><td>\n\t\t\t\t12\u00ba<\/td><td>\n\t\t\t\t&nbsp;Iveco<\/td><td>\n\t\t\t\t2.809<\/td><td>\n\t\t\t\t2.014<\/td><td>\n\t\t\t\t-28,3<\/td><\/tr><tr><td>\n\t\t\t\t13\u00ba<\/td><td>\n\t\t\t\t&nbsp;Mitsubishi<\/td><td>\n\t\t\t\t43.493<\/td><td>\n\t\t\t\t32.497<\/td><td>\n\t\t\t\t-25,28<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcas de luxo crescem na crise;Renegade ganha s\u00e9rie especial para atender cliente top<\/p>\n","protected":false},"author":115,"featured_media":157560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[],"brand":[],"class_list":["post-673441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=673441"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673441\/revisions"}],"predecessor-version":[{"id":886538,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/673441\/revisions\/886538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/157560"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=673441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=673441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=673441"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=673441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}