{"id":780192,"date":"2023-06-13T14:00:58","date_gmt":"2023-06-13T17:00:58","guid":{"rendered":"\/?p=780192"},"modified":"2026-09-13T18:11:12","modified_gmt":"2026-09-13T21:11:12","slug":"donos-de-honda-sao-os-mais-fieis-aponta-pesquisa","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/donos-de-honda-sao-os-mais-fieis-aponta-pesquisa\/","title":{"rendered":"Donos de Honda s\u00e3o os mais fi\u00e9is, aponta pesquisa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Qual \u00e9 o seu grau de fidelidade automotiva? Pois os donos de carros da <strong>Honda<\/strong> s\u00e3o aqueles menos dispostos a sair da marca. \u00c9 o que aponta um estudo exclusivo realizada pela <strong>Webmotors<\/strong> em parceria com a<strong> Ipsos<\/strong>, empresa especialista em pesquisa de mercado e opini\u00e3o p\u00fablica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O levantamento foi realizado em setembro de 2022. Foram feitas 2.148 entrevistas entre pessoas que est\u00e3o buscando ou vendendo um ve\u00edculo. Entre os participantes, 73% dos donos de Honda afirmaram que o seu pr\u00f3ximo carro ser\u00e1 outro autom\u00f3vel da marca japonesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graus altos de fideliza\u00e7\u00e3o foram registrados tamb\u00e9m entre os propriet\u00e1rios de Chevrolet e Toyota (68%), Nissan (65%) e Hyundai (63%). Percentuais, ali\u00e1s, bem acima da m\u00e9dia, que foi de 52%.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/civic\/20-di-ehev-touring-e-cvt\/4-portas\/2023-2024\/79493954\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/honda-civic-2-0-di-e-hev-touring-ecvt-wmimagem14425352932.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA CIVIC\">\n                            HONDA CIVIC                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 DI e:HEV TOURING e-CVT\">\n                                2.0 DI e:HEV TOURING e-CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;219.900\">\n                            R$&nbsp;219.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/civic\/20-16v-flexone-exl-4p-cvt\/4-portas\/2017\/79264992\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260917\/hondacivic2016vflexoneexl4pcvt-WMIMAGEM18463806597.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA CIVIC\">\n                            HONDA CIVIC                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2017\/2017<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 16V FLEXONE EXL 4P CVT\">\n                                2.0 16V FLEXONE EXL 4P CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;98.900\">\n                            R$&nbsp;98.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/honda\/civic?tipoveiculo=carros&#038;marca1=HONDA&#038;modelo1=CIVIC&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-779643\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/02171048\/Civic-Type-R-Detalhe-45.jpg\" alt=\"Civic Type R Detalhe (45)\" class=\"wp-image-779643\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/02171048\/Civic-Type-R-Detalhe-45.jpg 1920w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/02171048\/Civic-Type-R-Detalhe-45-1024x683.jpg 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/02171048\/Civic-Type-R-Detalhe-45-1050x700.jpg 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/02171048\/Civic-Type-R-Detalhe-45-768x512.jpg 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/02171048\/Civic-Type-R-Detalhe-45-118x80.jpg 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/02171048\/Civic-Type-R-Detalhe-45-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><figcaption class=\"wp-element-caption\">Mais fi\u00e9is: 73% dos donos de Honda comprariam um pr\u00f3ximo carro da mesma marca<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Estat\u00edsticas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O levantamento realizado pela Webmotors apontou ainda outros dados interessantes entre a rela\u00e7\u00e3o dos usu\u00e1rios com a plataforma. Segundo o estudo, 20% dos entrevistados que est\u00e3o substituindo seus ve\u00edculos compram carros zero quil\u00f4metro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos respondentes j\u00e1 tinha um ve\u00edculo usado ou seminovo, aproximadamente 40% consideram adquirir um autom\u00f3vel novo e 44% est\u00e3o dispostos a pagar, em m\u00e9dia, R$ 78 mil pelo bem. As formas de pagamento mais citadas foram \u00e0 vista e financiamento parcial via bancos tradicionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Quer saber mais informa\u00e7\u00f5es sobre o carro que deseja comprar? <a href=\"https:\/\/www.webmotors.com.br\/catalogo\/\" target=\"_blank\" rel=\"noopener\">Clique aqui e acesse o Cat\u00e1logo da Webmotors<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo exclusivo da Webmotors mostra que o grau de fideliza\u00e7\u00e3o varia &#8211; bastante &#8211; de acordo com a marca do autom\u00f3vel<\/p>\n","protected":false},"author":258,"featured_media":779642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[433],"brand":[749],"class_list":["post-780192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","tag-mercado","brand-honda"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/780192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/258"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=780192"}],"version-history":[{"count":7,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/780192\/revisions"}],"predecessor-version":[{"id":867836,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/780192\/revisions\/867836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/779642"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=780192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=780192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=780192"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=780192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}