{"id":781550,"date":"2023-07-04T12:30:11","date_gmt":"2023-07-04T15:30:11","guid":{"rendered":"\/?p=781550"},"modified":"2026-09-13T17:44:30","modified_gmt":"2026-09-13T20:44:30","slug":"volkswagen-70-anos-campanha-une-maria-rita-e-elis","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/volkswagen-70-anos-campanha-une-maria-rita-e-elis\/","title":{"rendered":"Volkswagen 70 Anos: campanha une Maria Rita e Elis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A nova campanha &#8220;<strong>Volkswagen 70 Anos &#8211; O Novo Veio de Novo<\/strong>&#8220;, da fabricante alem\u00e3 que <a href=\"https:\/\/www.webmotors.com.br\/wm1\/cultura\/volks-atinge-numero-historico-no-brasil-webmotors\" target=\"_blank\" rel=\"noopener\">celebra em 2023<\/a> os <strong>70 anos da marca no Brasil<\/strong>, tem como objetivo resgatar a conex\u00e3o emocional com os brasileiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na campanha, a <a href=\"https:\/\/www.webmotors.com.br\/wm1\/eletricos-e-hibridos\/volkswagen-lanca-o-suv-eletrico-id-4-no-brasil\" target=\"_blank\" rel=\"noopener\"><strong>Volkswagen<\/strong><\/a> faz uma homenagem ao som de &#8220;Como nossos pais&#8221;. 41 anos ap\u00f3s a partida de Elis Regina, Maria Rita reencontra a m\u00e3e em dueto musical in\u00e9dito obtido com muita criatividade e ajuda de intelig\u00eancia artificial.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/kombi\/14-mi-std-lotacao-8v-flex-3p-manual\/3-portas\/2013-2014\/80199420\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260924\/volkswagenkombi14mistdlotacao8vflex3pmanual-WMIMAGEM13592863468.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN KOMBI\">\n                            VOLKSWAGEN KOMBI                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2013\/2014<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.4 MI STD LOTA\u00c7\u00c3O 8V FLEX 3P MANUAL\">\n                                1.4 MI STD LOTA\u00c7\u00c3O 8V FLEX 3P MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;47.000\">\n                            R$&nbsp;47.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/kombi\/14-mi-furgao-8v-flex-3p-manual\/3-portas\/2013-2014\/79953509\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260921\/volkswagen-kombi-1.4-mi-furgao-8v-flex-3p-manual-wmimagem13574391151.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN KOMBI\">\n                            VOLKSWAGEN KOMBI                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2013\/2014<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.4 MI FURG\u00c3O 8V FLEX 3P MANUAL\">\n                                1.4 MI FURG\u00c3O 8V FLEX 3P MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;69.990\">\n                            R$&nbsp;69.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/kombi?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=KOMBI&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esse momento fict\u00edcio se inicia com Maria Rita ao volante do ID.Buzz, que \u00e9 a vers\u00e3o 100% el\u00e9trica da Kombi. Na mesma estrada, a m\u00e3e, Elis Regina, aparece conduzindo uma Kombi cl\u00e1ssica. Juntas, m\u00e3e e filha cantam a m\u00fasica &#8220;Como nossos pais&#8221; e mostram que &#8220;o novo sempre vem&#8221;. Enquanto isso, alguns cl\u00e1ssicos ic\u00f4nicos da marca aparecem de forma saudosa, encerrando com a mensagem &#8220;Volkswagen, sucesso que passa de gera\u00e7\u00e3o em gera\u00e7\u00e3o&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assista ao v\u00eddeo da campanha &#8220;Volkswagen 70 Anos &#8211; O Novo Veio de Novo&#8221;:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/aMl54-kqphE\/sddefault.jpg\" alt=\"Video: VW 70 anos | Gera\u00e7\u00f5es | VW Brasil\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"aMl54-kqphE\" data-title=\"VW 70 anos | Gera\u00e7\u00f5es | VW Brasil\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como j\u00e1 noticiamos aqui no <strong>WM1<\/strong>, a &#8220;<a href=\"https:\/\/www.webmotors.com.br\/wm1\/eletricos-e-hibridos\/kombi-eletrica-volkswagen-id-buzz-e-anunciada-no-brasil-2023\" target=\"_blank\" rel=\"noopener\"><strong>Kombi El\u00e9trica&#8221;, ou ID.Buzz<\/strong><\/a>, chegar\u00e1 ao Brasil em lote limitado especial com 70 unidades em homenagem aos 70 anos da marca. Por enquanto n\u00e3o foram divulgados pre\u00e7os nem data espec\u00edfica do in\u00edcio da comercializa\u00e7\u00e3o do modelo por aqui.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cA Volkswagen do Brasil tem o compromisso de ser uma empresa cada vez mais humana e pr\u00f3xima das pessoas. E nada mais emocionante do que promover um encontro in\u00e9dito entre a m\u00e3e Elis Regina e a filha Maria Rita, dois \u00edcones da m\u00fasica que est\u00e3o nos cora\u00e7\u00f5es dos brasileiros, assim como a Volkswagen do Brasil, que neste ano celebra seus 70 anos de hist\u00f3ria e sucesso no Pa\u00eds. Com a campanha, a Volkswagen destaca a evolu\u00e7\u00e3o da marca e a renova\u00e7\u00e3o do seu portf\u00f3lio de produtos, mostrando que \u2018o novo sempre vem\u2019. Ao unir a Kombi, um \u00edcone do passado, com o ID.Buzz, a vers\u00e3o 100% el\u00e9trica do modelo, que chega ao Brasil em lote limitado de 70 unidades, fortalece a presen\u00e7a do Pa\u00eds na estrat\u00e9gia global de eletrifica\u00e7\u00e3o da marca\u201d, diz o vice-presidente de Vendas &amp; Marketing da Volkswagen do Brasil, Roger Corassa.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-781569\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"574\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04112255\/Volkswagen-70-anos-Maria-Rita-e-Elis-Regina.webp\" alt=\"Volkswagen 70 Anos Maria Rita E Elis Regina\" class=\"wp-image-781569\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04112255\/Volkswagen-70-anos-Maria-Rita-e-Elis-Regina.webp 1023w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04112255\/Volkswagen-70-anos-Maria-Rita-e-Elis-Regina-768x431.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04112255\/Volkswagen-70-anos-Maria-Rita-e-Elis-Regina-730x410.webp 730w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/04112255\/Volkswagen-70-anos-Maria-Rita-e-Elis-Regina-140x78.webp 140w\" sizes=\"(max-width: 1023px) 100vw, 1023px\"\/><figcaption class=\"wp-element-caption\">Maria Rita e Elis Regina se &#8220;reencontram&#8221; na campanha &#8220;Volkswagen 70 Anos &#8211; O Novo Veio de Novo&#8221;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Est\u00e1 em d\u00favida sobre qual carro comprar? Consulte o&nbsp;<a href=\"https:\/\/www.webmotors.com.br\/catalogo\/comparativo-de-carros?lkid=1526&amp;marca=&amp;modelo=&amp;ano=&amp;versao=348530+348899+348145+348823\" target=\"_blank\" rel=\"noopener\">Comparador de carros<\/a>&nbsp;da Webmotors!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segundo a fabricante, a nova campanha tem como objetivo resgatar a conex\u00e3o emocional com os brasileiros<\/p>\n","protected":false},"author":260,"featured_media":781571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[],"brand":[791],"class_list":["post-781550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","brand-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/781550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/260"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=781550"}],"version-history":[{"count":8,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/781550\/revisions"}],"predecessor-version":[{"id":867705,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/781550\/revisions\/867705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/781571"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=781550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=781550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=781550"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=781550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}