{"id":783978,"date":"2023-08-18T10:57:14","date_gmt":"2023-08-18T13:57:14","guid":{"rendered":"\/?p=783978"},"modified":"2026-09-14T10:04:18","modified_gmt":"2026-09-14T13:04:18","slug":"ram-rampage-vende-muito-bem-impressiona-rivais","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/ram-rampage-vende-muito-bem-impressiona-rivais\/","title":{"rendered":"Ram Rampage vende (muito) bem e amea\u00e7a rivais"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <strong><a href=\"https:\/\/www.webmotors.com.br\/ram\/rampage\/2024\">Ram Rampage<\/a><\/strong> pode ser um sucesso de vendas. Mesmo sem ter os carros nas concession\u00e1rias, a marca informou que aproximadamente 7.000 unidades da picape j\u00e1 haviam sido comercializadas desde o in\u00edcio da pr\u00e9-venda, dia 22 de junho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A informa\u00e7\u00e3o foi repassada \u00e0 imprensa na noite de quinta-feira (17) pelo vice-presidente de Opera\u00e7\u00f5es Comerciais da Ram para o Brasil, Everton Kurdejak, durante a inaugura\u00e7\u00e3o da terceira <strong>Ram House<\/strong> no Pa\u00eds, localizada na Avenida Europa, na cidade de S\u00e3o Paulo (SP). As outras duas est\u00e3o localizadas em Alphaville (Barueri), regi\u00e3o metropolitana de S\u00e3o Paulo, e em Goi\u00e2nia (GO). A quarta ser\u00e1 inaugurada em Florian\u00f3polis (SC), e outras ainda est\u00e3o em fase inicial de negocia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A inaugura\u00e7\u00e3o tamb\u00e9m marcou o in\u00edcio oficial das vendas da <strong>Rampage<\/strong> em quase todas as 120 concession\u00e1rias da marca em todo o Brasil, agora com a picape presente fisicamente para os clientes conhecerem &#8220;ao vivo&#8221;. &#8220;A expectativa essa noite \u00e9 vender cerca de 1.000 unidades da Rampage em todo o pa\u00eds\u201d, disse Kurdejak. O n\u00famero, de acordo com o time de comunica\u00e7\u00e3o da marca, foi atingido.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-780829\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/22080645\/Ra_Rampage_RT-26.webp\" alt=\"Ra, Rampage Rt (26)\" class=\"wp-image-780829\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/22080645\/Ra_Rampage_RT-26.webp 2000w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/22080645\/Ra_Rampage_RT-26-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/22080645\/Ra_Rampage_RT-26-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/22080645\/Ra_Rampage_RT-26-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/22080645\/Ra_Rampage_RT-26-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/22080645\/Ra_Rampage_RT-26-1536x1024.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"\/><figcaption class=\"wp-element-caption\">A Ram Rampage j\u00e1 vendeu 8.000 unidades de seu lan\u00e7amento, em junho<\/figcaption><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/ram\/rampage\/20-hurricane-4-turbo-gasolina-rebel-4x4-automatico\/4-portas\/2024\/79587744\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260916\/ramrampage20hurricane4turbogasolinarebel4x4automatico-WMIMAGEM11381059483.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"RAM RAMPAGE\">\n                            RAM RAMPAGE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 HURRICANE 4 TURBO GASOLINA REBEL 4X4 AUTOM\u00c1TICO\">\n                                2.0 HURRICANE 4 TURBO GASOLINA REBEL 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;180.000\">\n                            R$&nbsp;180.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/ram\/rampage\/20-turbo-diesel-laramie-4x4-automatico\/4-portas\/2024\/79273743\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/ramrampage20turbodiesellaramie4x4automatico-WMIMAGEM00463560893.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"RAM RAMPAGE\">\n                            RAM RAMPAGE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 TURBO DIESEL LARAMIE 4X4 AUTOM\u00c1TICO\">\n                                2.0 TURBO DIESEL LARAMIE 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;176.900\">\n                            R$&nbsp;176.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/ram\/rampage?tipoveiculo=carros&#038;marca1=RAM&#038;modelo1=RAMPAGE&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Desta maneira, a <strong>Ram Rampage<\/strong> j\u00e1 emplacou aproximadamente 8.000 unidades em aproximadamente dois meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para suportar o crescimento das vendas da Ram, especialmente a partir da chegada da Rampage, os planos da marca de ampliar a rede ser\u00e3o antecipados. A proje\u00e7\u00e3o era ter entre 30 e 40 novos pontos de vendas em 2025, mas os trabalhos ser\u00e3o orientados para que este crescimento aconte\u00e7a j\u00e1 em 2024. Do total de concession\u00e1rias Ram no Brasil atualmente, 95% t\u00eam showrooms divididos com modelos da Jeep.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00eddeo relacionado<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=rOndDtn-BBk&#038;t=40s&#038;pp=ygURd2VibW90b3JzIHJhbXBhZ2U%3D\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rampage contra Toro e Montana<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A expectativa \u00e9 que a <strong>Rampage<\/strong> continue com n\u00fameros fortes de vendas nos pr\u00f3ximos meses. De acordo com Juliano Machado, diretor de Marketing de Produto da Ram para a Am\u00e9rica do Sul, a nova picape de entrada da Ram dever\u00e1 emplacar cerca de 3.000 unidades por m\u00eas, em m\u00e9dia. Mas o n\u00famero pode mudar dependendo do comportamento do mercado local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u00famero n\u00e3o bota a Rampage em p\u00e9 de igualdade com a <strong><a href=\"https:\/\/www.webmotors.com.br\/fiat\/toro\/2024\">Fiat Toro<\/a><\/strong>, l\u00edder de vendas entre as caminhonetes intermedi\u00e1rias, e que em 2023 tem uma m\u00e9dia de aproximadamente 4.200 unidades vendidas todos os meses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-783819\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"718\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/15131705\/Fiat-Toro-Ultra-2024-1.webp\" alt=\"Fiat Toro Ultra 2024 (1)\" class=\"wp-image-783819\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/15131705\/Fiat-Toro-Ultra-2024-1.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/15131705\/Fiat-Toro-Ultra-2024-1-1024x613.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/15131705\/Fiat-Toro-Ultra-2024-1-1170x700.webp 1170w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/15131705\/Fiat-Toro-Ultra-2024-1-768x460.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/15131705\/Fiat-Toro-Ultra-2024-1-150x90.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">Na linha 2024, a Fiat Toro ganhou altera\u00e7\u00f5es leves e uma s\u00e9rie especial<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, o n\u00famero coloca a <strong>Rampage<\/strong> em totais condi\u00e7\u00f5es de desbancar a <strong><a href=\"https:\/\/www.webmotors.com.br\/chevrolet\/montana\/2024\">Chevrolet Montana<\/a><\/strong>, que no m\u00eas de julho teve 2.948 unidades emplacadas, de acordo com dados da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As outras rivais diretas da <strong>Rampage<\/strong> s\u00e3o mais modestas em vendas, e parecem n\u00e3o oferecer perigo. A <strong><a href=\"https:\/\/www.webmotors.com.br\/renault\/oroch\/2024\">Renault Oroch<\/a><\/strong>, por exemplo, teve somente 1.360 unidades vendidas no \u00faltimo m\u00eas, e a <strong><a href=\"https:\/\/www.webmotors.com.br\/ford\/maverick\/2023\">Ford Maverick<\/a><\/strong> registrou somente 193 emplacamentos, no mesmo per\u00edodo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00eddeo relacionado<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/MqqUH7dWO00\/sddefault.jpg\" alt=\"Video: Fiat Toro Endurance 1.3 x Chevrolet Montana Premier 1.2 - QUAL PICAPE \u00c9 A MELHOR PRA VOC\u00ca?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"MqqUH7dWO00\" data-title=\"Fiat Toro Endurance 1.3 x Chevrolet Montana Premier 1.2 - QUAL PICAPE \u00c9 A MELHOR PRA VOC\u00ca?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9-venda come\u00e7ou em junho e agora, em agosto, a picape chega oficialmente \u00e0s concession\u00e1rias para turbinar os neg\u00f3cios<\/p>\n","protected":false},"author":181,"featured_media":780830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[],"brand":[777],"class_list":["post-783978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso","brand-ram"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/783978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=783978"}],"version-history":[{"count":7,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/783978\/revisions"}],"predecessor-version":[{"id":869289,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/783978\/revisions\/869289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/780830"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=783978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=783978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=783978"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=783978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}