{"id":784028,"date":"2023-08-21T17:00:10","date_gmt":"2023-08-21T20:00:10","guid":{"rendered":"\/?p=784028"},"modified":"2026-09-14T10:03:31","modified_gmt":"2026-09-14T13:03:31","slug":"nova-fiat-strada-chega-a-numero-historico-de-producao-webmotors","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/nova-fiat-strada-chega-a-numero-historico-de-producao-webmotors\/","title":{"rendered":"Nova Strada chega a 400 mil unidades produzidas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Fiat Strada de nova gera\u00e7\u00e3o, lan\u00e7ada no Brasil no come\u00e7o de 2020, chegou nesta semana \u00e0 marca de 400 mil unidades produzidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se levantarmos o n\u00famero desde o in\u00edcio de sua hist\u00f3ria, h\u00e1 25 anos, j\u00e1 s\u00e3o cerca de 2,1 milh\u00f5es de ve\u00edculos fabricados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolvida e fabricada no Polo Automotivo da Stellantis em Betim (MG), a Fiat Strada nasceu em 1998 e, quase desde o in\u00edcio, \u00e9 l\u00edder do seu segmento.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/strada\/13-firefly-flex-ranch-cd-cvt\/4-portas\/2022-2023\/79251232\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/fiat-strada-1.3-firefly-flex-ranch-cd-cvt-wmimagem09561945914.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT STRADA\">\n                            FIAT STRADA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2022\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 FIREFLY FLEX RANCH CD CVT\">\n                                1.3 FIREFLY FLEX RANCH CD CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;109.700\">\n                            R$&nbsp;109.700                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/strada\/13-firefly-flex-endurance-cs-manual\/2-portas\/2025\/79426198\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/fiatstrada13fireflyflexendurancecsmanual-WMIMAGEM14042042481.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT STRADA\">\n                            FIAT STRADA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 FIREFLY FLEX ENDURANCE CS MANUAL\">\n                                1.3 FIREFLY FLEX ENDURANCE CS MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;75.500\">\n                            R$&nbsp;75.500                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/strada?tipoveiculo=carros&#038;marca1=FIAT&#038;modelo1=STRADA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mudan\u00e7a profunda dm 2020<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com tanto sucesso, ela passou por uma mudan\u00e7a radical em 2020, quando ganhou uma plataforma exclusive, ficou mais robusta e recebeu visual e funcionalidades novos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chegar \u00e0 marca de 400 mil unidades produzidas, na vis\u00e3o da Fiat, \u00e9 a prova de que a picape sempre trouxe relevantes novidades ao mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2021, inovou ao inaugurar no segmento a in\u00e9dita transmiss\u00e3o autom\u00e1tica CVT. Recentemente, a picape <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/fiat-strada-2024-muda-para-manter-a-lideranca\" target=\"_blank\" rel=\"noopener\"><strong>recebeu novidades na linha 2024<\/strong><\/a>, incluindo o motor turboflex.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-784029\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"740\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/21141602\/Strada-400-mil-we.webp\" alt=\"Strada\" class=\"wp-image-784029\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/21141602\/Strada-400-mil-we.webp 1170w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/21141602\/Strada-400-mil-we-1024x648.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/21141602\/Strada-400-mil-we-1107x700.webp 1107w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/21141602\/Strada-400-mil-we-768x486.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/21141602\/Strada-400-mil-we-150x95.webp 150w\" sizes=\"(max-width: 1170px) 100vw, 1170px\"\/><figcaption class=\"wp-element-caption\">A nova Fiat Strada atingiu a marca de 400 mil unidades produzidas em Betim<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A Strada \u00e9 um verdadeiro case de sucesso na ind\u00fastria automotiva. \u00c9 imposs\u00edvel falar do segmento de picapes sem cit\u00e1-la. Al\u00e9m de trazer inova\u00e7\u00e3o e pioneirismo para a categoria, \u00e9 a \u00fanica picape que chegou ao topo do mercado brasileiro, como o ve\u00edculo mais vendido do Brasil&#8221; ressalta Herlander Zola, vice-presidente s\u00eanior da Fiat na Am\u00e9rica do Sul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O \u00eaxito dela n\u00e3o \u00e9 s\u00f3 por aqui. Exportada para Uruguai, Paraguai e Argentina, \u00e9 um dos ve\u00edculos mais vendidos da Am\u00e9rica Latina. Com as recentes novidades, ela tem tudo para trazer resultados ainda melhores&#8221;, complementa o executivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Junto com a Toro, a Strada \u00e9 respons\u00e1vel por botar a Fiat como l\u00edder entre picapes, com 43% do mercado &#8211; as duas s\u00e3o os dois ve\u00edculos mais vendidos do Brasil no segmento de comerciais leves.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=PsLp9LritPA&#038;pp=ygUQc3RyYWRhIHdlYm1vdG9ycw%3D%3D\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabricada no Polo Automotivo da Stellantis em Betim (MG), nova gera\u00e7\u00e3o da picape \u00e9 l\u00edder de mercado no Brasil desde 2021<\/p>\n","protected":false},"author":230,"featured_media":784029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[19],"brand":[742],"class_list":["post-784028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","tag-cultura-auto","brand-fiat"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/784028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=784028"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/784028\/revisions"}],"predecessor-version":[{"id":869275,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/784028\/revisions\/869275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/784029"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=784028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=784028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=784028"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=784028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}