{"id":784202,"date":"2023-08-24T18:00:45","date_gmt":"2023-08-24T21:00:45","guid":{"rendered":"\/?p=784202"},"modified":"2026-09-14T10:01:15","modified_gmt":"2026-09-14T13:01:15","slug":"harley-davidson-x350-e-x500-da-asia-para-o-mundo","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/motos\/aventura-e-off-road\/harley-davidson-x350-e-x500-da-asia-para-o-mundo\/","title":{"rendered":"Harley-Davidson X350 e X500: da \u00c1sia para o mundo?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As Harley-Davidson X350 e X500, desenvolvidas em parceria com a chinesa Qianjiang Motorcycle Company, foram feitas para serem vendidas exclusivamente em alguns mercados asi\u00e1ticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As duas motos fazem parte de uma estrat\u00e9gia da marca de atuar na regi\u00e3o tamb\u00e9m com produtos mais adequados aos perfis locais. Ou seja, nesses lugares, a Harley vende suas tradicionais motos grandes, mas tamb\u00e9m as duas com baixa cilindrada e pre\u00e7o mais razo\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, atinge o p\u00fablico mais endinheirado e, ao mesmo tempo, &#8220;espalha&#8221; sua marca com modelos mais acess\u00edveis &#8211; e ainda fazem rent\u00e1veis volumes de venda.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/harley-davidson\/sportster-roadster\/1200cc\/2017\/3060837\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260913\/harleydavidsonsportster_roadsterwmimagem22133900136.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HARLEY-DAVIDSON SPORTSTER ROADSTER\">\n                            HARLEY-DAVIDSON SPORTSTER ROADSTER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2017\/2017<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Custom\">\n                                Custom                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;49.900\">\n                            R$&nbsp;49.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/harley-davidson\/sportster-roadster\/1200cc\/2017\/2732431\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2025\/202510\/20251025\/harleydavidson-sportster-roadster-WMIMAGEM17243876785.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HARLEY-DAVIDSON SPORTSTER ROADSTER\">\n                            HARLEY-DAVIDSON SPORTSTER ROADSTER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2017\/2017<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Custom\">\n                                Custom                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;49.900\">\n                            R$&nbsp;49.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/motos\/estoque\/harley-davidson\/sportster-roadster?tipoveiculo=motos&#038;marca1=HARLEY-DAVIDSON&#038;modelo1=SPORTSTER-ROADSTER&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bem diferente do que acontece nos Estados Unidos e na maioria dos outros pa\u00edses onde atua &#8211; inclusive o Brasil -, onde o line-up s\u00f3 tem modelos grandes e caros.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-784207\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165109\/Harley-Davidson-X350-1.webp\" alt=\"Harley Davidson X350\" class=\"wp-image-784207\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165109\/Harley-Davidson-X350-1.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165109\/Harley-Davidson-X350-1-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165109\/Harley-Davidson-X350-1-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165109\/Harley-Davidson-X350-1-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165109\/Harley-Davidson-X350-1-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165109\/Harley-Davidson-X350-1-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">Harley-Davidson X350: a menor moto da marca americana tem 36,7 cv e pot\u00eancia e 3,1 kgf;m de torque<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fora da terra do Tio Sam, ali\u00e1s, segue em curso a estrat\u00e9gia &#8220;global&#8221; de ter uma linha enxuta e composta apenas por modelos de alta cilindrada e pre\u00e7os idem, para sempre posicionar a Harley-Davidson como &#8221; marca premium&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pois agora foi anunciado que as duas motos &#8211; X350 e X500 &#8211; ser\u00e3o vendidas na Austr\u00e1lia. \u00c9 um mercado &#8220;rico&#8221;, que pouco ou nada tem a ver com os dos pa\u00edses asi\u00e1ticos nos quais os dois modelos vinham sendo comercializados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u00cdndia, ali\u00e1s, a Harley lan\u00e7ou uma terceira vers\u00e3o, a X440, que \u00e9 montada por l\u00e1 em parceria com uma fabricante local chamada Hero MotoCorp Limited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A chegada das duas motos \u00e0 Austr\u00e1lia \u00e9 uma surpresa, e nos leva a questionar se seria um primeiro passo rumo a outros mercados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como s\u00e3o a X350 e a X500<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto a X350 quanto a X500 s\u00e3o movidas por motores bicil\u00edndricos com refrigera\u00e7\u00e3o l\u00edquida. S\u00e3o parecidos &#8211; o que muda, mesmo, \u00e9 a capacidade c\u00fabica e, por tabela, pot\u00eancia e torque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A X350 entrega 36,7 cv e 3,1 kgf.m de torque. J\u00e1 o motor da X500 rende 47,6 cv e 4,6 kgf.m. As duas t\u00eam c\u00e2mbio de seis marchas com secund\u00e1ria por corrente.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-784208\"><img loading=\"lazy\" decoding=\"async\" width=\"1374\" height=\"916\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165153\/Harley-Davidson-X500.webp\" alt=\"Harley Davidson X500\" class=\"wp-image-784208\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165153\/Harley-Davidson-X500.webp 1374w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165153\/Harley-Davidson-X500-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165153\/Harley-Davidson-X500-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165153\/Harley-Davidson-X500-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165153\/Harley-Davidson-X500-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23165153\/Harley-Davidson-X500-150x100.webp 150w\" sizes=\"(max-width: 1374px) 100vw, 1374px\"\/><figcaption class=\"wp-element-caption\">Discretamente diferente da X350, a X500 entrega visual mais robusto e 47,6 cv com 4.6 kgf.m<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar da capacidade c\u00fabica intermedi\u00e1ria, a X440 vendida na \u00cdndia tem calibragem adequada ao gosto local: l\u00e1 o bicil\u00edndrico gera 27 cv e 3,8 kgf.m. Ou seja, proporcionalmente entrega mais torque do que pot\u00eancia. \u00c9 a tradicional serenidade indiana&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os modelos tamb\u00e9m compartilham alguns outros componentes e, mais evidente ainda, o design b\u00e1sico. Este \u00e9 claramente inspirado no das motos que competem em corridas de flat track &#8211; aqueles circuitos ovais de terra -, e nada tem a ver com o das grandes custom, cruiser e touring vendidas no resto do mundo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Harley-Davidson X350 e X500 no Brasil?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A chegada das duas motos \u00e0 Austr\u00e1lia tamb\u00e9m chama a aten\u00e7\u00e3o por se inserir em um &#8220;movimento&#8221; que muitas marcas v\u00eam fazendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Triumph, inglesa, por exemplo, lan\u00e7ou na pr\u00f3pria \u00cdndia os modelos Speed 400 e Scrambler 400 X, e j\u00e1 confirmou que as duas ser\u00e3o vendidas em outros pa\u00edses &#8211; inclusive no Brasil.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-781204\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"579\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/27164445\/Triumph-Speed-400-e-Scrambler-400-X-4.webp\" alt=\"Triumph Speed 400 E Scrambler 400 X (4)\" class=\"wp-image-781204\" sizes=\"(max-width: 753px) 100vw, 753px\"\/><figcaption class=\"wp-element-caption\">As Triumph Speed 400 e Scrambler 400 X j\u00e1 foram confirmadas para o mercado brasileiro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As duas usam o mesmo motor monocil\u00edndrico de refrigera\u00e7\u00e3o l\u00edquida e 398 cm\u00b3, que rende 40 cv e 3,8 kgf.m de torque. Vir\u00e3o competir com as Royal Enfield Meteor, Classic e, principalmente, Hunter 350.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As duas primeiras j\u00e1 s\u00e3o vendidas no mercado brasileiro e a Hunter est\u00e1 prestes a chegar. As tr\u00eas t\u00eam o mesmo motor, que \u00e9 um tanto mais modesto que o das Triumph: um monocil\u00edndrico refrigerado a ar, com 350 cm\u00b3,&nbsp; 20 cv e 2,7 kgf.m.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-772101\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/01\/17161702\/Royal-Enfield-Classic-350-16.webp\" alt=\"Royal Enfield Classic 350 16\" class=\"wp-image-772101\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/01\/17161702\/Royal-Enfield-Classic-350-16.webp 1920w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/01\/17161702\/Royal-Enfield-Classic-350-16-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/01\/17161702\/Royal-Enfield-Classic-350-16-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/01\/17161702\/Royal-Enfield-Classic-350-16-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/01\/17161702\/Royal-Enfield-Classic-350-16-1536x1152.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><figcaption class=\"wp-element-caption\">A Royal Enfield Classic veio compor a linha de modelos de 350 cm\u00b3 com a Meteor, que j\u00e1 existia por aqui<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Outra que investiu forte nesse segmento de cilindrada intermedi\u00e1ria foi a Bajaj. Aqui, a marca come\u00e7ou suas opera\u00e7\u00f5es no in\u00edcio do ano com tr\u00eas modelos &#8211; as Dominar 160, 200 e 400.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adivinhe qual tem vendido mais? Exatamente: a Dominar 400, cujo motor monocil\u00edndrico com refrigera\u00e7\u00e3o l\u00edquida entrega 40 cv e 3,5 kgf.m.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-783506\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"769\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/08171646\/Bajaj-Dominar-400-divulga%E2%94%9Co%E2%94%9Cuo-1.webp\" alt=\"Bajaj Dominar 400 Divulga\u251c\u00ba\u251c\u00fao 1\" class=\"wp-image-783506\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/08171646\/Bajaj-Dominar-400-divulga%E2%94%9Co%E2%94%9Cuo-1.webp 964w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/08171646\/Bajaj-Dominar-400-divulga%E2%94%9Co%E2%94%9Cuo-1-878x700.webp 878w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/08171646\/Bajaj-Dominar-400-divulga%E2%94%9Co%E2%94%9Cuo-1-768x613.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/08171646\/Bajaj-Dominar-400-divulga%E2%94%9Co%E2%94%9Cuo-1-150x120.webp 150w\" sizes=\"(max-width: 964px) 100vw, 964px\"\/><figcaption class=\"wp-element-caption\">A Bajaj trouxe para o mercado brasileiro a linha Dominar, e a que mais vende \u00e9 essa a\u00ed: a Dominar 400<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A explica\u00e7\u00e3o para isso \u00e9 simples. Honda e Yamaha, as principais marcas que atuam no pa\u00eds &#8211; e que dominam o mercado -, n\u00e3o t\u00eam modelos nesse segmento, muito menos com os perfis nos quais essas outras investem (custom, cl\u00e1ssicas, retr\u00f4 etc).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, em vez de apostar em modelos para brigar com best-sellers das duas gigantes, a estrat\u00e9gia \u00e9 jogar em nichos e volumes menores, por\u00e9m rent\u00e1veis.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/harley-davidson\/softail-heritage-classic\/1600cc\/2011\/3014854\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260909\/harleydavidsonsoftail_heritage_classicwmimagem14454497016.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HARLEY-DAVIDSON SOFTAIL HERITAGE CLASSIC\">\n                            HARLEY-DAVIDSON SOFTAIL HERITAGE CLASSIC                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2011\/2011<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Custom\">\n                                Custom                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;55.900\">\n                            R$&nbsp;55.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/harley-davidson\/softail-heritage-classic\/1600cc\/2017\/3056639\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260908\/harleydavidsonsoftailheritageclassic-WMIMAGEM17332233152.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HARLEY-DAVIDSON SOFTAIL HERITAGE CLASSIC\">\n                            HARLEY-DAVIDSON SOFTAIL HERITAGE CLASSIC                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2017\/2017<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Custom\">\n                                Custom                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;71.900\">\n                            R$&nbsp;71.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/motos\/estoque\/harley-davidson\/softail-heritage-classic?tipoveiculo=motos&#038;marca1=HARLEY-DAVIDSON&#038;modelo1=SOFTAIL-HERITAGE-CLASSIC&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Diante disso tudo, poderemos ver as Harley-Davidson X350 e X500 no mercado brasileiro? As chances s\u00e3o remot\u00edssimas, mas n\u00e3o \u00e9 imposs\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por um lado, a americana mant\u00e9m por aqui seu posicionamento de marca &#8220;premium&#8221;, com line-up enxuto, pre\u00e7os altos e poucas concession\u00e1rias &#8211; e ter modelos baratos e de muito volume exigiria investimentos na amplia\u00e7\u00e3o de lojas, oficinas, ferramentais, funcion\u00e1rios e afins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, o que importa \u00e9 rentabilizar o neg\u00f3cio, certo? Ent\u00e3o se v\u00e1ria marcas est\u00e3o indo por um determinado caminho, \u00e9 porque ali \u00e9 rent\u00e1vel. E a Harley-Davidson j\u00e1 mostrou que n\u00e3o tem o menor problema em mudar suas estrat\u00e9gias de neg\u00f3cios. A conferir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Houve uma vez um ver\u00e3o&#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nunca \u00e9 demais lembrar que, cerca de 10 anos atr\u00e1s, a Harley-Davidson cogitou vender por aqui um dos dois modelos que na \u00e9poca compunham a chamada linha Street &#8211; Street 500 e Street 750.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eram interessant\u00edssimos modelos custom de m\u00e9dia cilindrada e com motores V2 refrigerados a \u00e1gua, que certamente encontrariam um \u00f3timo espa\u00e7o no mercado brasileiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas a recess\u00e3o atingiu o pa\u00eds em cheio, a economia afundou e a marca cancelou os planos. Um bom tempo depois, em 2021, as duas sa\u00edram de linha e ficamos com saudades do que n\u00e3o chegamos a ver&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-medium wp-image-784210\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"558\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23170941\/Harley-Davidson-Street-500.webp\" alt=\"Harley Davidson Street 500\" class=\"wp-image-784210\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23170941\/Harley-Davidson-Street-500.webp 753w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/23170941\/Harley-Davidson-Street-500-150x111.webp 150w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><figcaption class=\"wp-element-caption\">Nos idos de 2013 e 2014 a Harley-Davidson Street 500 foi cogitada para o Brasil. Mas n\u00e3o veio e depois saiu de linha<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Criadas com a Qianjiang chinesa, as duas ser\u00e3o vendidas na Austr\u00e1lia. Seria o primeiro passo rumo a outros mercados?<\/p>\n","protected":false},"author":238,"featured_media":784205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[951],"tags":[],"brand":[],"class_list":["post-784202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aventura-e-off-road-motos"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/784202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/238"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=784202"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/784202\/revisions"}],"predecessor-version":[{"id":869267,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/784202\/revisions\/869267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/784205"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=784202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=784202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=784202"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=784202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}