{"id":786572,"date":"2024-10-20T14:00:10","date_gmt":"2024-10-20T17:00:10","guid":{"rendered":"\/?p=786572"},"modified":"2026-09-12T15:48:57","modified_gmt":"2026-09-12T18:48:57","slug":"o-que-e-venda-direta-entenda-como-comprar-um-carro-mais-barato-webmotors","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/seu-bolso\/o-que-e-venda-direta-entenda-como-comprar-um-carro-mais-barato-webmotors\/","title":{"rendered":"O que \u00e9 &#8220;venda direta&#8221; e como comprar mais barato?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Voc\u00ea j\u00e1 deve ter lido por a\u00ed o termo &#8220;venda direta&#8221;. Afinal, o que \u00e9 isso? Como funciona? E por que cada vez mais vemos o n\u00famero desse tipo de neg\u00f3cio crescer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para citar um exemplo, vamos falar da Volkswagen Saveiro, que <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/vw-saveiro-surpreende-e-vende-mais-que-rival-direto-em-setembro-webmotors\" target=\"_blank\" rel=\"noopener\"><strong>em pouco mais de um ano vendeu mais que a Fiat Toro<\/strong><\/a> e s\u00f3 ficou atr\u00e1s da Fiat Strada em n\u00fameros oficiais de comerciais leves, de acordo com a Fenabrave (federa\u00e7\u00e3o que une os distribuidores de ve\u00edculos no pa\u00eds).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=2646utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu carro com desconto na Webmotors<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foram 4.973 &#8220;Saveiros&#8221; negociadas na ocasi\u00e3o: s\u00f3 que, desse total, 4.808 foram emplacadas por vendas diretas (96,7%) e apenas 165 licenciamentos foram feitos pelo varejo (3,3%) &#8211; ou seja, para pessoas f\u00edsicas. Curiosamente, veja s\u00f3, o autom\u00f3vel mais emplacado do Brasil naquele m\u00eas, via CPF, foi o Honda HR-V. O que explica isso?<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/hr-v\/15-16v-turbo-gasolina-touring-4p-automatico\/4-portas\/2021\/78811152\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260924\/honda-hrv-1.5-16v-turbo-gasolina-touring-4p-automatico-wmimagem16160554181.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA HR-V\">\n                            HONDA HR-V                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2021\/2021<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 16V TURBO GASOLINA TOURING 4P AUTOM\u00c1TICO\">\n                                1.5 16V TURBO GASOLINA TOURING 4P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;139.900\">\n                            R$&nbsp;139.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/hr-v\/15-16v-turbo-gasolina-touring-4p-automatico\/4-portas\/2021\/79508209\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260924\/honda-hrv-1-5-16v-turbo-gasolina-touring-4p-automatico-wmimagem19274684737.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA HR-V\">\n                            HONDA HR-V                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2021\/2021<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 16V TURBO GASOLINA TOURING 4P AUTOM\u00c1TICO\">\n                                1.5 16V TURBO GASOLINA TOURING 4P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;132.700\">\n                            R$&nbsp;132.700                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/honda\/hr-v?tipoveiculo=carros&#038;marca1=HONDA&#038;modelo1=HR-V&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como funciona a venda direta?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De modo pr\u00e1tico e resumido, a venda direta &#8211; feita para empresas que compram produtos pelo CNPJ, e n\u00e3o pelo CPF &#8211; faz com que o pre\u00e7o do carro diminua quando comparado ao valor oficial &#8211; at\u00e9 porque, normalmente, a empresa compra dezenas ou centenas de unidades, e n\u00e3o apenas uma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso naturalmente faz com que o valor caia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 outro ponto: nessa modalidade, a venda \u00e9 feita diretamente do fabricante para o cliente, sem que existam taxas e valores destinados \u00e0s concession\u00e1rias. Se houver, esses pre\u00e7os s\u00e3o menores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse formato acaba garantindo os descontos no pre\u00e7o final, tanto por n\u00e3o haver intermedia\u00e7\u00e3o de vendedores, quanto por isen\u00e7\u00f5es tribut\u00e1rias conquistadas, que podem ser de ICMS, IPI ou at\u00e9 do IOF.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-781759\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/06142330\/Concessionaria-generica.webp\" alt=\"Concessionaria Gen\u00e9rica\" class=\"wp-image-781759\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/06142330\/Concessionaria-generica.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/06142330\/Concessionaria-generica-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/06142330\/Concessionaria-generica-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/06142330\/Concessionaria-generica-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/07\/06142330\/Concessionaria-generica-118x80.webp 118w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">As concession\u00e1rias t\u00eam cada vez menos visitas do p\u00fablico do varejo, que faz a compra pelo CPF<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 exatamente como funciona a lei n\u00ba 5.005\/2012, que orienta condi\u00e7\u00f5es e m\u00e9todos de apura\u00e7\u00e3o do ICMS ou dos outros impostos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo visa incentivar o progresso do mercado atacadista, por meio de menor carga tribut\u00e1ria. Na pr\u00e1tica, quanto mais unidades voc\u00ea compra, mais desconto voc\u00ea tem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas empresas passaram (e continuam assim) a comprar autom\u00f3veis nessas condi\u00e7\u00f5es. E com o crescimento do microempreendedorismo brasileiro, os n\u00fameros subem cada vez mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 fato que hoje quem movimenta a maioria do mercado nacional de autom\u00f3veis s\u00e3o as locadoras, que compram dezenas ou centenas de carros todos os meses.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-784700\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/31172720\/Carro-PCD-F2.webp\" alt=\"Carro Pcd F2\" class=\"wp-image-784700\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/31172720\/Carro-PCD-F2.webp 724w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/31172720\/Carro-PCD-F2-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/31172720\/Carro-PCD-F2-150x100.webp 150w\" sizes=\"(max-width: 724px) 100vw, 724px\"\/><figcaption class=\"wp-element-caption\">Os clientes PCD s\u00e3o compradores classificados na venda direta, como taxistas, locadoras e outras empresas<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Postos espec\u00edficos nas lojas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para atender a esse tipo de cliente, a maioria das fabricantes passou a oferecer um espa\u00e7o especial e exclusivo dentro das concession\u00e1rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou seja, se voc\u00ea tiver um capital e tem como objetivo comprar uma frota, as lojas que voc\u00ea visitar ter\u00e3o \u00e1reas espec\u00edficas para te atender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entram na lista de compras via CNPJ diversos tipos de empresas e clientes, como taxistas, frotistas, microempreendedores (como MEI), locadoras, motoristas de transporte escolar e at\u00e9 pessoas com defici\u00eancia (PCD).<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/chevrolet\/onix\/10-turbo-flex-rs-automatico\/4-portas\/2025\/79315015\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/chevroletonix10turboflexrsautomatico-WMIMAGEM1544376103.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"CHEVROLET ONIX\">\n                            CHEVROLET ONIX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 TURBO FLEX RS AUTOM\u00c1TICO\">\n                                1.0 TURBO FLEX RS AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;94.833\">\n                            R$&nbsp;94.833                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/chevrolet\/onix\/10-flex-lt-manual\/4-portas\/2023-2024\/80056926\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260922\/chevrolet-onix-1.0-flex-lt-manual-wmimagem2134145260.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"CHEVROLET ONIX\">\n                            CHEVROLET ONIX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FLEX LT MANUAL\">\n                                1.0 FLEX LT MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;66.900\">\n                            R$&nbsp;66.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/chevrolet\/onix?tipoveiculo=carros&#038;marca1=CHEVROLET&#038;modelo1=ONIX&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar de ajudar na economia, no entanto, essa pr\u00e1tica faz com que as fabricantes ganhem menos por cada carro produzido &#8211; \u00e9 por isso que muitas delas optaram, com o crescimento do d\u00f3lar nos \u00faltimos anos, por vender carros de maior valor agregado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 outro motivo que faz o mercado de venda direta n\u00e3o parar de crescer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em dez anos (2013-2023), o crescimento foi de 22,3%. Para se ter no\u00e7\u00e3o, no come\u00e7o de 2013, as vendas diretas representavam 23,7% do cen\u00e1rio automotivo daquele per\u00edodo (carros de passeio e comerciais leves). Hoje, representam 48,8% &#8211; quase metade do mercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quer comprar mais barato?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para se tornar um comprador de venda direta, basta se enquadrar em um dos moldes citados, como ser propriet\u00e1rio de uma MEI ou mesmo ser um cliente PCD.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=fTdMSAR_Q5k&#038;pp=ygUNcGNkIHdlYm1vdG9ycw%3D%3D\n<\/div><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/chevrolet\/onix\/10-turbo-flex-rs-automatico\/4-portas\/2025\/79315015\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/chevroletonix10turboflexrsautomatico-WMIMAGEM1544376103.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"CHEVROLET ONIX\">\n                            CHEVROLET ONIX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 TURBO FLEX RS AUTOM\u00c1TICO\">\n                                1.0 TURBO FLEX RS AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;94.833\">\n                            R$&nbsp;94.833                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/chevrolet\/onix\/10-flex-lt-manual\/4-portas\/2023-2024\/80056926\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260922\/chevrolet-onix-1.0-flex-lt-manual-wmimagem2134145260.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"CHEVROLET ONIX\">\n                            CHEVROLET ONIX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FLEX LT MANUAL\">\n                                1.0 FLEX LT MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;66.900\">\n                            R$&nbsp;66.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/chevrolet\/onix?tipoveiculo=carros&#038;marca1=CHEVROLET&#038;modelo1=ONIX&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Anuncie seu carro na Webmotors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a o an\u00fancio do seu carro na Webmotors e seja visto por mais de<strong>&nbsp;80 milh\u00f5es de poss\u00edveis compradores<\/strong>. Somos o melhor site para voc\u00ea vender seu carro com rapidez, seguran\u00e7a e conseguir o melhor neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Na Webmotors voc\u00ea paga apenas o an\u00fancio<\/strong>, n\u00f3s n\u00e3o cobramos uma porcentagem da venda do seu ve\u00edculo. Seja para trocar de carro ou para garantir uma grana extra, aproveite e fa\u00e7a o seu an\u00fancio.&nbsp;<a id=\"menur9q\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=2646utm_company=webmotors&amp;utm_coupon=20offseo&amp;utm_discount=20off\" href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=2646utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link CLIQUE AQUI e crie seu an\u00fancio com desconto!\"><strong>CLIQUE AQUI e crie seu an\u00fancio com desconto!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e1tica de compra por venda direta, feita por frotistas ou empresas que fecham neg\u00f3cio via CNPJ, cresce cada vez mais<\/p>\n","protected":false},"author":230,"featured_media":781761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[950],"tags":[19,542,514,490],"brand":[],"class_list":["post-786572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bolso","tag-cultura-auto","tag-curiosidades","tag-dicas","tag-pcd"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/786572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=786572"}],"version-history":[{"count":9,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/786572\/revisions"}],"predecessor-version":[{"id":861822,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/786572\/revisions\/861822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/781761"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=786572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=786572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=786572"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=786572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}