{"id":790283,"date":"2023-12-05T19:30:28","date_gmt":"2023-12-05T22:30:28","guid":{"rendered":"\/?p=790283"},"modified":"2026-09-13T14:47:52","modified_gmt":"2026-09-13T17:47:52","slug":"ford-cresce-40-e-tem-ano-de-lucro-no-brasil","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/ford-cresce-40-e-tem-ano-de-lucro-no-brasil\/","title":{"rendered":"Ford cresce 40% e tem ano de lucro no Brasil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <strong>Ford<\/strong> convidou <strong>jornalistas<\/strong> e <strong>l\u00edderes<\/strong> de v\u00e1rios <strong>departamentos<\/strong> da empresa para um almo\u00e7o nesta ter\u00e7a-feira (5) a fim de <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/ford-ranger-raptor-2024-e-tudo-o-que-voce-nunca-imaginou-duvida\" target=\"_blank\" rel=\"noopener\">celebrar<\/a> o &#8220;grande ano&#8221; que a marca teve em <a href=\"https:\/\/www.webmotors.com.br\/wm1\/testes\/ram-rampage-rt-x-ford-ranger-xls-o-duelo-definitivo-webmotors\" target=\"_blank\" rel=\"noopener\">2023<\/a> &#8211; nas palavras de Daniel Justo, presidente da <strong>Ford para a Am\u00e9rica do Sul<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com o executivo, a agora <strong>importadora<\/strong> &#8211; que termina 2023 em seu segundo ano completo nesse formato de neg\u00f3cio &#8211; cresceu cerca de 40% no mercado brasileiro (de janeiro a novembro a empresa emplacou cerca de 30 mil ve\u00edculos, aproximadamente 40% acima do que foi registrado no mesmo per\u00edodo em 2022).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-784429\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1282\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/25183602\/Novo-Territory_Exterior-15.webp\" alt=\"Novo Territory Exterior (15)\" class=\"wp-image-784429\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/25183602\/Novo-Territory_Exterior-15.webp 1920w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/25183602\/Novo-Territory_Exterior-15-1024x684.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/25183602\/Novo-Territory_Exterior-15-1048x700.webp 1048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/25183602\/Novo-Territory_Exterior-15-768x513.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/25183602\/Novo-Territory_Exterior-15-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/25183602\/Novo-Territory_Exterior-15-1536x1026.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/08\/25183602\/Novo-Territory_Exterior-15-150x100.webp 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><figcaption class=\"wp-element-caption\">A nova gera\u00e7\u00e3o do Ford Territory, j\u00e1 linha 2024, ajudou a Ford a ter resultado positivo no pa\u00eds<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ford cresce 40% e tem ano de lucro no Brasil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esse resultado veio ap\u00f3s uma s\u00e9rie de lan\u00e7amentos de picapes, SUVs e comerciais leves. Aqui falamos da nova Ranger, da Maverick h\u00edbrida, da F-150, da nova Transit e tamb\u00e9m da nova gera\u00e7\u00e3o do Territory &#8211; e nem consideramos os n\u00fameros do Mustang Mach-E, que foi uma das novidades, mas n\u00e3o vendeu tanto assim para entrar nesse hall de import\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para 2024, a promessa \u00e9 continuar nesse ritmo para seguir expandindo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A marca n\u00e3o divulga mais os resultados financeiros regionais em seu balan\u00e7o global e, por conta disso, evita comentar a rentabilidade em nossa regi\u00e3o, mas Justo n\u00e3o escondeu: &#8220;Posso dizer que a companhia est\u00e1 muito satisfeita com os resultados&#8221;.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/ford\/ranger\/30-v6-turbo-diesel-cd-xlt-4x4-automatico\/4-portas\/2024\/79303137\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/ford-ranger-3.0-v6-turbo-diesel-cd-xlt-4x4-automatico-wmimagem10361023432.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FORD RANGER\">\n                            FORD RANGER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"3.0 V6 TURBO DIESEL CD XLT 4X4 AUTOM\u00c1TICO\">\n                                3.0 V6 TURBO DIESEL CD XLT 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;214.990\">\n                            R$&nbsp;214.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/ford\/ranger\/32-xlt-4x4-cd-20v-diesel-4p-automatico\/4-portas\/2023\/76603490\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/ford-ranger-3-2-xlt-4x4-cd-20v-diesel-4p-automatico-wmimagem15034937325.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FORD RANGER\">\n                            FORD RANGER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"3.2 XLT 4X4 CD 20V DIESEL 4P AUTOM\u00c1TICO\">\n                                3.2 XLT 4X4 CD 20V DIESEL 4P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;163.900\">\n                            R$&nbsp;163.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/ford\/ranger?tipoveiculo=carros&#038;marca1=FORD&#038;modelo1=RANGER&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">O que vem por a\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa deve seguir com lan\u00e7amentos no ano que vem, mas com o line-up praticamente inteiro renovado nesta temporada, 2024 deve ser menos agitado. Espera-se que a marca traga a nova gera\u00e7\u00e3o do Mustang e, possivelmente, mais vers\u00f5es da F-150 e da Ranger &#8211; o grande &#8220;player&#8221; nesta nova fase da marca.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-789618\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/11\/23194318\/ford-ranger-raptor-predrive-080-1.webp\" alt=\"Ford Ranger Raptor Predrive 080\" class=\"wp-image-789618\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/11\/23194318\/ford-ranger-raptor-predrive-080-1.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/11\/23194318\/ford-ranger-raptor-predrive-080-1-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/11\/23194318\/ford-ranger-raptor-predrive-080-1-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/11\/23194318\/ford-ranger-raptor-predrive-080-1-150x100.webp 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">A Ranger Raptor, vers\u00e3o mais furiosa da conhecida picape, foi lan\u00e7ada recentemente<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Ranger, j\u00e1 no primeiro trimestre de 2024, deve voltar a ser oferecida na vers\u00e3o FX4 &#8211; uma esp\u00e9cie de varia\u00e7\u00e3o aventureira da configura\u00e7\u00e3o XLT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 a F-150 deve ganhar uma vers\u00e3o com apelo mais aventureiro que \u00e9 bastante conhecida l\u00e1 fora: a Tremor. Ela tem grade diferenciada e exclusiva, rodas escuras cal\u00e7adas por pneus de uso misto e acabamento com personalidade pr\u00f3pria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Mustang de nova gera\u00e7\u00e3o deve fechar a lista e ser importado na vers\u00e3o GT, com motor V8 de 486 cv e 57,3 kgf.m de torque. A importa\u00e7\u00e3o do muscle car deve acontecer at\u00e9 meados do ano, enquanto a das picapes devem chegar ainda no primeiro semestre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00cdDEO RELACIONADO:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=sV2VV1hppJc\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca celebra a temporada com festa nesta ter\u00e7a (5) e almeja expandir mais 10% em 2024 com novas importa\u00e7\u00f5es<\/p>\n","protected":false},"author":230,"featured_media":789656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[743],"class_list":["post-790283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","brand-ford"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/790283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=790283"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/790283\/revisions"}],"predecessor-version":[{"id":866691,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/790283\/revisions\/866691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/789656"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=790283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=790283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=790283"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=790283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}