{"id":792039,"date":"2024-01-11T14:00:57","date_gmt":"2024-01-11T17:00:57","guid":{"rendered":"\/?p=792039"},"modified":"2026-09-14T03:46:45","modified_gmt":"2026-09-14T06:46:45","slug":"carro-com-ia-a-tendencia-automotiva-do-momento","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/tecnologia-e-mobilidade\/tecnologia-automotiva\/carro-com-ia-a-tendencia-automotiva-do-momento\/","title":{"rendered":"Carro com IA: a tend\u00eancia automotiva do momento"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Falta pouco para voc\u00ea ser capaz de bater um papo com o seu <strong>carro<\/strong>. A <strong>CES 2024<\/strong> mostra que os assistentes virtuais baseados em<strong> intelig\u00eancia artificial (IA)<\/strong> s\u00e3o a nova tend\u00eancia entre os fabricantes de autom\u00f3veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois da <a href=\"https:\/\/wm1.com.br\/noticias\/volkswagen-tera-chatgpt-em-seus-carros\/\" target=\"_blank\" rel=\"noopener\"><strong>Volkswagen<\/strong><\/a> e da <a href=\"https:\/\/wm1.com.br\/noticias\/carros-da-bmw-ganharao-assistente-de-voz-com-ia\/\" target=\"_blank\" rel=\"noopener\"><strong>BWM<\/strong><\/a>, agora \u00e9 a vez de a Mercedes-Benz revelar o <strong>MBUX Virtual Assistant<\/strong>, um assistente virtual integrado ao novo sistema operacional MB.OS, que usa intelig\u00eancia artificial generativa para interagir de maneira mais natural com os ocupantes do ve\u00edculo. Sim, \u00e9 como nos filmes de fic\u00e7\u00e3o cient\u00edfica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo: se o condutor est\u00e1 atrasado para uma reuni\u00e3o virtual na sua agenda, o MBUX Virtual Assistant \u00e9 capaz de sugerir a conex\u00e3o de dentro do carro. Ou tamb\u00e9m alterar a ilumina\u00e7\u00e3o da cabine e botar para rolar uma m\u00fasica relaxante quando voc\u00ea ativar o massageador do banco.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-792042\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1632\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/01\/10161727\/MB-OS-1-scaled.webp\" alt=\"Mb Os 1\" class=\"wp-image-792042\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/01\/10161727\/MB-OS-1-scaled.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/01\/10161727\/MB-OS-1-1024x653.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/01\/10161727\/MB-OS-1-1098x700.webp 1098w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/01\/10161727\/MB-OS-1-768x490.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/01\/10161727\/MB-OS-1-1536x979.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/01\/10161727\/MB-OS-1-2048x1306.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/01\/10161727\/MB-OS-1-150x96.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">O MB.OS permite que o carro tenha tamb\u00e9m um painel com alta resolu\u00e7\u00e3o e gr\u00e1ficos 3D<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, por ser baseado em intelig\u00eancia artificial, o sistema da Mercedes-Benz \u00e9 capaz de aprender com os h\u00e1bitos e as prefer\u00eancias do motorista de maneira cont\u00ednua. Inclusive respondendo \u00e0s perguntas do motorista de maneira mais natural que no atual MBUX.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/mercedes-benz\/gle-63-amg\/40-v8-biturbo-gasolina-coupe-s-4matic-9g-tronic\/4-portas\/2021\/78672931\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260901\/mercedesbenz-gle-63-amg-4-0-v8-biturbo-gasolina-coupe-s-4matic-9gtronic-wmimagem14103159528.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"MERCEDES-BENZ GLE 63 AMG\">\n                            MERCEDES-BENZ GLE 63 AMG                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2021\/2021<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"4.0 V8 BITURBO GASOLINA COUP\u00c9 S 4MATIC 9G-TRONIC\">\n                                4.0 V8 BITURBO GASOLINA COUP\u00c9 S 4MATIC 9G-TRONIC                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;695.000\">\n                            R$&nbsp;695.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/mercedes-benz\/gle-63-amg\/55-v8-turbo-gasolina-coupe-4matic-7g-tronic\/4-portas\/2017\/69777267\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202605\/20260520\/mercedesbenz-gle-63-amg-5.5-v8-turbo-gasolina-coupe-4matic-7gtronic-wmimagem13432207590.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"MERCEDES-BENZ GLE 63 AMG\">\n                            MERCEDES-BENZ GLE 63 AMG                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2017\/2017<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"5.5 V8 TURBO GASOLINA COUP\u00c9 4MATIC 7G-TRONIC\">\n                                5.5 V8 TURBO GASOLINA COUP\u00c9 4MATIC 7G-TRONIC                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;439.000\">\n                            R$&nbsp;439.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/mercedes-benz\/gle-63-amg?tipoveiculo=carros&#038;marca1=MERCEDES-BENZ&#038;modelo1=GLE-63-AMG&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Painel de v\u00eddeo game<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra vantagem da MB.OS s\u00e3o os efeitos visuais 3D no painel, dignos do mundo virtual. Para isso, a Mercedes-Benz usou o Unity, um software de desenvolvimento de jogos, para reproduzir no quadro de instrumentos outros ve\u00edculos ao redor e at\u00e9 edif\u00edcios. Isso sem contar a compatibilidade com apps nativos de jogos, produtividade e entretenimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sistema operacional &#8211; e o assistente com intelig\u00eancia artificial &#8211; fazem a sua estreia no <strong>Concept CLA Class<\/strong>, um carro-conceito que vai ganhar uma vers\u00e3o de produ\u00e7\u00e3o ainda em 2024. Al\u00e9m do cup\u00ea de quatro portas, as novidades ser\u00e3o estendidos a outros carros feitos sobre a nova plataforma MMA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de Volkswagen e BMW, a Mercedes-Benz tamb\u00e9m revela uma central multim\u00eddia dotada de intelig\u00eancia artificial<\/p>\n","protected":false},"author":258,"featured_media":792041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[963],"tags":[21],"brand":[767],"class_list":["post-792039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-automotiva","tag-tecnologia","brand-mercedes-benz"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/792039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/258"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=792039"}],"version-history":[{"count":8,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/792039\/revisions"}],"predecessor-version":[{"id":868759,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/792039\/revisions\/868759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/792041"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=792039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=792039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=792039"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=792039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}