{"id":797887,"date":"2024-04-18T16:30:01","date_gmt":"2024-04-18T19:30:01","guid":{"rendered":"\/?p=797887"},"modified":"2026-09-13T12:16:00","modified_gmt":"2026-09-13T15:16:00","slug":"honda-lanca-marca-de-carros-eletricos-para-encarar-a-byd","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/eletricos-e-hibridos\/honda-lanca-marca-de-carros-eletricos-para-encarar-a-byd\/","title":{"rendered":"Honda lan\u00e7a Ye, nova marca de carros el\u00e9tricos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Honda decidiu lan\u00e7ar uma in\u00e9dita marca de carros el\u00e9tricos, a Ye. Os objetivos s\u00e3o &#8220;atrapalhar&#8221; o crescimento da BYD &#8211; e das demais marcas de carros el\u00e9tricos chinesas &#8211; e trazer bom retorno financeiro aos cofres, atuando, principalmente, onde o mercado de EVs \u00e9 mais rent\u00e1vel: na China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Ye foi apresentada esta semana virtualmente, mas vai estrear de forma f\u00edsica no Sal\u00e3o do Autom\u00f3vel de Pequim, que acontece a partir do final deste m\u00eas, entre os dias 25 de abril e 4 de maio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e3o tr\u00eas modelos iniciais e 100% globais, segundo a empresa: o P7, o S7 e o conceito GT. A meta da Ye \u00e9 ter mais tr\u00eas, totalizando seis, at\u00e9 2027.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/hr-v\/18-16v-flex-ex-4p-automatico\/4-portas\/2021\/79199637\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260909\/hondahrv1816vflexex4pautomatico-WMIMAGEM22382416491.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA HR-V\">\n                            HONDA HR-V                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2021\/2021<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.8 16V FLEX EX 4P AUTOM\u00c1TICO\">\n                                1.8 16V FLEX EX 4P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;102.900\">\n                            R$&nbsp;102.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/hr-v\/18-16v-flex-lx-4p-automatico\/4-portas\/2020\/79531351\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/hondahrv1816vflexlx4pautomatico-WMIMAGEM23222246918.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA HR-V\">\n                            HONDA HR-V                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2020\/2020<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.8 16V FLEX LX 4P AUTOM\u00c1TICO\">\n                                1.8 16V FLEX LX 4P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;97.900\">\n                            R$&nbsp;97.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/honda\/hr-v?tipoveiculo=carros&#038;marca1=HONDA&#038;modelo1=HR-V&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Carros el\u00e9tricos da Ye: o que j\u00e1 se sabe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os novos carros ser\u00e3o feitos sobre uma plataforma in\u00e9dita, desenvolvida na China. E, de acordo com a fabricante, a ideia \u00e9 priorizar o espa\u00e7o interno para os ocupantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dupla P7 e S7 ter\u00e1 variantes com tra\u00e7\u00e3o traseira e integral. Esses dois est\u00e3o prometidos para o fim de 2024. J\u00e1 o GT Concept, mais familiar e futurista, est\u00e1 estimado para 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dois trios &#8211; o atual e o outro, prometido para at\u00e9 2027 &#8211; fazem parte da ideia global da Honda de atingir a neutralidade de carbono at\u00e9 2050.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais novidades sobre os carros el\u00e9tricos da Honda Ye dever\u00e3o surgir ap\u00f3s a estreia da primeira trinca no Sal\u00e3o chin\u00eas.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-797895\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye.webp\" alt=\"Honda Ye\" class=\"wp-image-797895\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye-1024x576.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye-1244x700.webp 1244w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye-768x432.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye-730x410.webp 730w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye-300x170.webp 300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye-140x78.webp 140w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/18140836\/Honda-Ye-150x84.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">Honda Ye \u00e9 a marca de carros 100% el\u00e9tricos da marca japonesa&#8230; para a China<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Divis\u00e3o de carros eletrificados da marca japonesa chega ainda este ano com tr\u00eas modelos globais. Ideia \u00e9 destronar a BYD<\/p>\n","protected":false},"author":230,"featured_media":797895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[967],"tags":[118],"brand":[749],"class_list":["post-797887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eletricos-e-hibridos","tag-eletricos","brand-honda"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/797887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=797887"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/797887\/revisions"}],"predecessor-version":[{"id":865698,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/797887\/revisions\/865698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/797895"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=797887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=797887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=797887"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=797887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}