{"id":808908,"date":"2024-09-28T06:25:29","date_gmt":"2024-09-28T09:25:29","guid":{"rendered":"\/?p=808908"},"modified":"2026-09-12T20:54:11","modified_gmt":"2026-09-12T23:54:11","slug":"hilux-mostra-que-nao-tem-adversarias-no-brasil","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/hilux-mostra-que-nao-tem-adversarias-no-brasil\/","title":{"rendered":"Hilux mostra que n\u00e3o tem advers\u00e1rias no Brasil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fato: hoje, a <strong>Toyota Hilux<\/strong> n\u00e3o tem advers\u00e1rias diretas no Brasil. No segmento das picapes m\u00e9dias, o modelo fabricado na Argentina nada em \u00e1guas absolutamente tranquilas, n\u00e3o dando qualquer chance para suas rivais, como Ford Ranger e Chevrolet S10 &#8211; que s\u00e3o as duas mais pr\u00f3ximas (ou seria menos distantes?). Isso quando o assunto \u00e9 vendas, claro!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com dados parciais da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), a <strong>Hilux<\/strong> registrou em setembro, at\u00e9 o momento, <strong>4.635 emplacamentos<\/strong>, o que garante \u00e0 <strong>Toyota<\/strong> o primeiro lugar em vendas na categoria no m\u00eas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-795275\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-scaled.webp\" alt=\"Hilux Srx Plus 3 (1)\" class=\"wp-image-795275\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-scaled.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-2048x1365.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/03\/11184902\/Hilux_SRX-Plus_3-1-150x100.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">Hilux vendeu pouco menos que a soma das duas principais rivais em setembro (at\u00e9 o momento)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para se ter uma ideia da soberania da caminhonete da marca japonesa, a <strong>Ranger<\/strong> \u00e9 a segunda coloca no momento com <strong>2.451 unidades comercializadas<\/strong> no mesmo per\u00edodo, e a <strong>S10<\/strong> \u00e9 a terceira, com <strong>2.404<\/strong>. Ou seja, a Hilux vende pouco menos que a soma das duas principais rivais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E essa soberania da <strong>Toyota<\/strong> acaba se refletindo de maneira clara no acumulado do ano. Ainda segundo a Fenabrave, de janeiro a agosto de 2024 a Hilux comercializou 31.771 unidades. J\u00e1 a picape da Ford registra apenas 18.231 emplacamentos e a representante da Chevrolet, 16.449.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/toyota\/hilux?tipoveiculo=carros&amp;marca1=TOYOTA&amp;modelo1=HILUX&amp;anunciante=Loja%7CConcession%C3%A1ria\" target=\"_blank\" rel=\"noopener\">Ofertas de Toyota Hilux na Webmotors<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O ritmo de vendas da Hilux \u00e9 t\u00e3o intenso em setembro que, ainda faltando alguns dias para acabar o m\u00eas, ela vendeu mais que a Fiat Toro (4.280 picapes emplacadas) e Volkswagen Saveiro (4.059), caminhonetes que, no acumulado do ano, est\u00e3o ligeiramente \u00e0 frente da Toyota.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/financiamento?lkid=2527\" target=\"_blank\" rel=\"noopener\">Simule o financiamento do seu pr\u00f3ximo carro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=2574\" target=\"_blank\" rel=\"noopener\">Anuncie agora seu carro na Webmotors<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/MXQr0TnG2Kk\/sddefault.jpg\" alt=\"Video: Toyota Hilux GR-Sport 2024 - SUSPENS\u00c3O, MOTOR, PRE\u00c7O - Como anda a Hilux mais esportiva da hist\u00f3ria?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"MXQr0TnG2Kk\" data-title=\"Toyota Hilux GR-Sport 2024 - SUSPENS\u00c3O, MOTOR, PRE\u00c7O - Como anda a Hilux mais esportiva da hist\u00f3ria?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/hilux\/28-d-4d-turbo-diesel-cd-srx-4x4-automatico\/4-portas\/2025\/79974771\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260921\/toyota-hilux-2.8-d4d-turbo-diesel-cd-srx-4x4-automatico-wmimagem21165117765.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA HILUX\">\n                            TOYOTA HILUX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO\">\n                                2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;279.990\">\n                            R$&nbsp;279.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/hilux\/28-d-4d-turbo-diesel-cd-srx-4x4-automatico\/4-portas\/2023-2024\/79302259\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/toyota-hilux-2.8-d4d-turbo-diesel-cd-srx-4x4-automatico-wmimagem11474480924.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA HILUX\">\n                            TOYOTA HILUX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO\">\n                                2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;249.990\">\n                            R$&nbsp;249.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/toyota\/hilux?tipoveiculo=carros&#038;marca1=TOYOTA&#038;modelo1=HILUX&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Modelo da Toyota simplesmente domina as vendas do segmento das picapes m\u00e9dias no Brasil<\/p>\n","protected":false},"author":181,"featured_media":795273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[],"brand":[788],"class_list":["post-808908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","brand-toyota"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/808908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=808908"}],"version-history":[{"count":6,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/808908\/revisions"}],"predecessor-version":[{"id":863387,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/808908\/revisions\/863387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/795273"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=808908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=808908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=808908"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=808908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}