{"id":813080,"date":"2024-12-02T09:31:32","date_gmt":"2024-12-02T12:31:32","guid":{"rendered":"\/?p=813080"},"modified":"2026-09-12T15:03:09","modified_gmt":"2026-09-12T18:03:09","slug":"vazou-jaguar-renascera-com-conceito-mega-polemico","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/segredos\/vazou-jaguar-renascera-com-conceito-mega-polemico\/","title":{"rendered":"Vazou: Jaguar renascer\u00e1 com conceito mega pol\u00eamico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">H\u00e1 poucas semanas, a Jaguar lan\u00e7ou uma campanha de <em>rebranding<\/em> para avisar que faria transi\u00e7\u00e3o para uma marca exclusivamente el\u00e9trica &#8211; voc\u00eas <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/jaguar-mostra-novo-logo-e-renascera-eletrica\" target=\"_blank\" rel=\"noopener\">viram isso aqui no WM1<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale dizer que, por conta do novo logo, da escolha das cores e at\u00e9 da fonte do novo <em>badge<\/em> da empresa, todos mostrados em um v\u00eddeo divulgado em novembro, a marca voltou \u00e0s manchetes mundiais &#8211; e, na opini\u00e3o de muitos especialistas, deixou os f\u00e3s &#8220;atordoados&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Jaguar recebeu muitas cr\u00edticas por isso. E \u00e9 prov\u00e1vel que receba ainda mais neste in\u00edcio de semana. As imagens desta reportagem, que vazaram na internet durante esta madrugada do dia 2 de dezembro, mostram o conceito Design Vision Concept. A marca deve revelar mais detalhes nesta segunda.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" data-id=\"813081\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091928\/Jaguar-EV-concept-1.webp\" alt=\"Conceito de carro el\u00e9trico da Jaguar n\u00e3o agradou\" class=\"wp-image-813081\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091928\/Jaguar-EV-concept-1.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091928\/Jaguar-EV-concept-1-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091928\/Jaguar-EV-concept-1-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091928\/Jaguar-EV-concept-1-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091928\/Jaguar-EV-concept-1-150x113.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Jaguar Ev Concept 1<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" data-id=\"813082\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091933\/Jaguar-EV-concept-2.webp\" alt=\"Jaguar Ev Concept 2\" class=\"wp-image-813082\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091933\/Jaguar-EV-concept-2.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091933\/Jaguar-EV-concept-2-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091933\/Jaguar-EV-concept-2-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091933\/Jaguar-EV-concept-2-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091933\/Jaguar-EV-concept-2-150x113.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Jaguar Ev Concept 2<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" data-id=\"813083\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091939\/Jaguar-EV-concept-3.webp\" alt=\"Jaguar Ev Concept 3\" class=\"wp-image-813083\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091939\/Jaguar-EV-concept-3.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091939\/Jaguar-EV-concept-3-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091939\/Jaguar-EV-concept-3-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091939\/Jaguar-EV-concept-3-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091939\/Jaguar-EV-concept-3-150x113.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Jaguar Ev Concept 3<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"813084\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4.webp\" alt=\"Jaguar Ev Concept 4\" class=\"wp-image-813084\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-150x100.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Jaguar Ev Concept 4<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jaguar com design retr\u00f4?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Jaguar escolheu dar ao conceito de renascimento da empresa um design meio retr\u00f4, que na vis\u00e3o da imprensa gringa &#8211; que j\u00e1 est\u00e1 detonando o desenho do <em>concept car<\/em> por l\u00e1 &#8211; parece ter sido feito &#8220;com uma r\u00e9gua&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O estilo \u00e9 ousado, mas n\u00e3o \u00e9 algo que esperamos da Jaguar, marca que fez o E-Type&#8221;, foi o que disse o brit\u00e2nico e tradicional\u00edssimo portal Auto Express.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=2574\" target=\"_blank\" rel=\"noopener\">Quer fazer um an\u00fancio? Clique aqui agora mesmo!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na frente h\u00e1 uma grade retangular com o novo logo no centro e far\u00f3is ultrafinos em LED. Com linha de teto semelhante \u00e0 de um cup\u00ea, o conceito meio que se mistura com o que parece ser um carro de \u00e9poca dos anos 1930, aqueles que t\u00eam janela fixada na parte traseira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A &#8220;grade&#8221; se repete atr\u00e1s. E quando visto de perfil, a impress\u00e3o \u00e9 de que o conceito \u00e9 extremamente baixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que mais j\u00e1 sabemos? Por enquanto, \u00e9 s\u00f3 o que vemos nas fotos. A Jaguar ainda n\u00e3o revelou nada oficialmente, mas \u00e9 prov\u00e1vel que novos detalhes t\u00e9cnicos apare\u00e7am nas pr\u00f3ximas horas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O evento de apresenta\u00e7\u00e3o do modelo acontece na Miami Art Week (EUA), nesta semana. Na feira, a empresa revelar\u00e1 a primeira instala\u00e7\u00e3o global da &#8220;nova marca&#8221; e apresentar\u00e1 o Design Vision, que antecipar\u00e1, como dissemos, como ser\u00e3o os pr\u00f3ximos lan\u00e7amentos da tradicional fabricante inglesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/financiamento?lkid=2527\" target=\"_blank\" rel=\"noopener\">Financiamento? Veja nossas condi\u00e7\u00f5es!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-813084\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4.webp\" alt=\"Jaguar Ev Concept 4\" class=\"wp-image-813084\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/02091945\/Jaguar-EV-concept-4-150x100.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">O Jaguar EV Concept deve ter mais informa\u00e7\u00f5es reveladas ainda neste in\u00edcio de dezembro<\/figcaption><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jaguar\/e-pace\/20-16v-p250-flex-r-dynamic-s-awd-automatico\/4-portas\/2019-2020\/73812314\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260920\/jaguar-epace-2-0-16v-p250-flex-rdynamic-s-awd-automatico-wmimagem04005240229.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"JAGUAR E-PACE\">\n                            JAGUAR E-PACE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2019\/2020<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 16V P250 FLEX R-DYNAMIC S AWD AUTOM\u00c1TICO\">\n                                2.0 16V P250 FLEX R-DYNAMIC S AWD AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;165.990\">\n                            R$&nbsp;165.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jaguar\/e-pace\/20-16v-p300-gasolina-r-dynamic-se-awd-automatico\/4-portas\/2018\/78456072\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260826\/jaguar-epace-2-0-16v-p300-gasolina-rdynamic-se-awd-automatico-wmimagem21260850316.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"JAGUAR E-PACE\">\n                            JAGUAR E-PACE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2018\/2018<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 16V P300 GASOLINA R-DYNAMIC SE AWD AUTOM\u00c1TICO\">\n                                2.0 16V P300 GASOLINA R-DYNAMIC SE AWD AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;139.890\">\n                            R$&nbsp;139.890                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/jaguar\/e-pace?tipoveiculo=carros&#038;marca1=JAGUAR&#038;modelo1=E-PACE&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/vender-moto?lkid=2575\" target=\"_blank\" rel=\"noopener\">Se voc\u00ea \u00e9 das motos e precisa vender, \u00e9 s\u00f3 clicar neste link!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veja as imagens do concept car que servir\u00e1 de base para promover o rebranding da tradicional marca brit\u00e2nica<\/p>\n","protected":false},"author":230,"featured_media":813084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[965],"tags":[],"brand":[753],"class_list":["post-813080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-segredos","brand-jaguar"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/813080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=813080"}],"version-history":[{"count":7,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/813080\/revisions"}],"predecessor-version":[{"id":861474,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/813080\/revisions\/861474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/813084"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=813080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=813080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=813080"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=813080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}