{"id":816223,"date":"2025-01-29T11:00:37","date_gmt":"2025-01-29T14:00:37","guid":{"rendered":"\/?p=816223"},"modified":"2026-09-12T19:28:42","modified_gmt":"2026-09-12T22:28:42","slug":"onix-da-rasteira-em-rival-e-briga-pela-lideranca","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/onix-da-rasteira-em-rival-e-briga-pela-lideranca\/","title":{"rendered":"Onix d\u00e1 rasteira em rival e briga pela lideran\u00e7a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado automotivo brasileiro come\u00e7ou 2025 com grandes reviravoltas. Se em dezembro de 2024 o Volkswagen Polo dominava com folga o ranking de vendas, em janeiro de 2025 a hist\u00f3ria mudou drasticamente. Agora, o Chevrolet Onix, que j\u00e1 foi l\u00edder absoluto em anos anteriores, se recuperou e j\u00e1 encosta no topo da tabela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O hatch da GM j\u00e1 soma 4.133 unidades vendidas, enquanto o Polo perdeu posi\u00e7\u00f5es por conta de seus 3.945 emplacamentos.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-812944\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/29125220\/volkswagen-polo-1.4-250-tsi-gts-automatico-wmimagem12204054353.webp\" alt=\"Volkswagen Polo 1.4 250 Tsi Gts Automatico Wmimagem12204054353\" class=\"wp-image-812944\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/29125220\/volkswagen-polo-1.4-250-tsi-gts-automatico-wmimagem12204054353.webp 1920w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/29125220\/volkswagen-polo-1.4-250-tsi-gts-automatico-wmimagem12204054353-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/29125220\/volkswagen-polo-1.4-250-tsi-gts-automatico-wmimagem12204054353-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/29125220\/volkswagen-polo-1.4-250-tsi-gts-automatico-wmimagem12204054353-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/29125220\/volkswagen-polo-1.4-250-tsi-gts-automatico-wmimagem12204054353-1536x1152.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/29125220\/volkswagen-polo-1.4-250-tsi-gts-automatico-wmimagem12204054353-150x113.webp 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">O Volkswagen Polo perdeu for\u00e7a neste m\u00eas de janeiro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados s\u00e3o da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), e levam em considera\u00e7\u00e3o as vendas de janeiro. Com apenas dois dias para encerrar o primeiro m\u00eas do ano, ser\u00e1 que o Polo ter\u00e1 f\u00f4lego para superar seu rival?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Polo perde for\u00e7a em janeiro enquanto Onix reage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A queda do<a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/polo?tipoveiculo=carros&amp;marca1=VOLKSWAGEN&amp;estadocidade=estoque&amp;idcmpint=t1:c17:m07:webmotors:modelo::volkswagen%20polo&amp;autocomplete=polo&amp;autocompleteTerm=VOLKSWAGEN%20POLO&amp;modelo1=POLO\" target=\"_blank\" rel=\"noopener\"> Volkswagen Polo<\/a> impressiona. O modelo, que terminou 2024 como o carro mais vendido do pa\u00eds, n\u00e3o conseguiu manter o ritmo e vendeu 3.945 unidades at\u00e9 o momento. Esse volume fez o Polo cair para a 4\u00aa posi\u00e7\u00e3o do ranking em janeiro, considerando apenas os autom\u00f3veis &#8211; sem comerciais leves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Polo foi superado por modelos como o<a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/chevrolet\/tracker?tipoveiculo=carros&amp;marca1=CHEVROLET&amp;estadocidade=estoque&amp;idcmpint=t1:c17:m07:webmotors:modelo::chevrolet%20tracker&amp;autocomplete=tracker&amp;autocompleteTerm=CHEVROLET%20TRACKER&amp;modelo1=TRACKER\" target=\"_blank\" rel=\"noopener\"> Chevrolet Tracker<\/a>, atual l\u00edder com 4.542 unidades vendidas, e os hatches Onix e <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/argo?tipoveiculo=carros&amp;marca1=FIAT&amp;estadocidade=estoque&amp;idcmpint=t1:c17:m07:webmotors:modelo::fiat%20argo&amp;autocomplete=argo%20&amp;autocompleteTerm=FIAT%20ARGO&amp;modelo1=ARGO\" target=\"_blank\" rel=\"noopener\">Fiat Argo<\/a>, com 4.133 e 4.082 emplacamentos registrados respectivamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em contrapartida, o melhor desempenho do <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/chevrolet\/onix?tipoveiculo=carros&amp;marca1=CHEVROLET&amp;estadocidade=estoque&amp;idcmpint=t1:c17:m07:webmotors:modelo::chevrolet%20onix&amp;autocomplete=onix&amp;autocompleteTerm=CHEVROLET%20ONIX&amp;modelo1=ONIX\" target=\"_blank\" rel=\"noopener\">Chevrolet Onix<\/a> refor\u00e7a que sua base de clientes continua fiel. E que sua recupera\u00e7\u00e3o pode indicar uma disputa acirrada pela lideran\u00e7a ao longo do ano.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/polo\/10-mpi-track-manual\/4-portas\/2025-2026\/80127926\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/volkswagen-polo-1.0-mpi-track-manual-wmimagem17321135514.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN POLO\">\n                            VOLKSWAGEN POLO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 MPI TRACK MANUAL\">\n                                1.0 MPI TRACK MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;80.682\">\n                            R$&nbsp;80.682                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/polo\/10-200-tsi-comfortline-automatico\/4-portas\/2019\/80134721\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/volkswagen-polo-1.0-200-tsi-comfortline-automatico-wmimagem1955442217.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN POLO\">\n                            VOLKSWAGEN POLO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2019\/2019<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI COMFORTLINE AUTOM\u00c1TICO\">\n                                1.0 200 TSI COMFORTLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;72.900\">\n                            R$&nbsp;72.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/polo?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=POLO&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">O que esperar para os pr\u00f3ximos meses?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se a virada do Onix sobre o Polo j\u00e1 aconteceu em janeiro, o cen\u00e1rio para os pr\u00f3ximos meses segue indefinido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Volkswagen Polo pode recuperar f\u00f4lego com eventuais promo\u00e7\u00f5es ou refor\u00e7o na produ\u00e7\u00e3o, enquanto o Chevrolet Onix pode aproveitar o momento para consolidar sua ascens\u00e3o. Al\u00e9m disso, concorrentes como o Fiat Argo e o Hyundai HB20 continuam na disputa, e podem surpreender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A briga pela lideran\u00e7a do mercado brasileiro de autom\u00f3veis promete ser intensa em 2025. Afinal, al\u00e9m dos hatches j\u00e1 consagrados, os SUVs ocupam cada vez mais as posi\u00e7\u00f5es de destaque, como \u00e9 o caso do Tracker, at\u00e9 o momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/chevrolet\/onix?tipoveiculo=carros&amp;marca1=CHEVROLET&amp;estadocidade=estoque&amp;idcmpint=t1:c17:m07:webmotors:modelo::chevrolet%20onix&amp;autocomplete=onix&amp;autocompleteTerm=CHEVROLET%20ONIX&amp;modelo1=ONIX\" target=\"_blank\" rel=\"noopener\">Veja ofertas do Chevrolet Onix na Webmotors!<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-806132\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/20135016\/chevrolet-onix-1-0-turbo-flex-automatico-wmimagem13094694539.webp\" alt=\"Chevrolet Onix 1 0 Turbo Flex Automatico Wmimagem13094694539\" class=\"wp-image-806132\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/20135016\/chevrolet-onix-1-0-turbo-flex-automatico-wmimagem13094694539.webp 1920w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/20135016\/chevrolet-onix-1-0-turbo-flex-automatico-wmimagem13094694539-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/20135016\/chevrolet-onix-1-0-turbo-flex-automatico-wmimagem13094694539-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/20135016\/chevrolet-onix-1-0-turbo-flex-automatico-wmimagem13094694539-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/20135016\/chevrolet-onix-1-0-turbo-flex-automatico-wmimagem13094694539-1536x1152.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/20135016\/chevrolet-onix-1-0-turbo-flex-automatico-wmimagem13094694539-150x113.webp 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">O Chevrolet Onix pode voltar \u00e0 lideran\u00e7a em 2025<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O Onix recuperou o f\u00f4lego e passou para tr\u00e1s o l\u00edder da categoria. Ser\u00e1 que o cen\u00e1rio mudar\u00e1 ao longo do ano?<\/p>\n","protected":false},"author":254,"featured_media":793896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[737],"class_list":["post-816223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","brand-chevrolet"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/816223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=816223"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/816223\/revisions"}],"predecessor-version":[{"id":862771,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/816223\/revisions\/862771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/793896"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=816223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=816223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=816223"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=816223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}