{"id":817993,"date":"2025-02-21T08:30:44","date_gmt":"2025-02-21T11:30:44","guid":{"rendered":"\/?p=817993"},"modified":"2026-09-12T19:08:28","modified_gmt":"2026-09-12T22:08:28","slug":"picape-nissan-frontier-volta-gerra","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/veiculos-para-trabalho\/picape-nissan-frontier-volta-gerra\/","title":{"rendered":"Nissan Frontier est\u00e1 de volta \u00e0 guerra!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A Frontier est\u00e1 de volta!<\/strong> Ap\u00f3s alguns meses com n\u00fameros baixos de emplacamento, a picape m\u00e9dia da Nissan apresenta \u00edndices interessantes de emplacamentos novamente, permitindo retomar a briga com pela lideran\u00e7a do segundo pelot\u00e3o da categoria &#8211; o primeiro pelot\u00e3o \u00e9 formado por Toyota Hilux, Ford Ranger e Chevrolet S10, e o segundo pelot\u00e3o por Fiat Titano, Mitsubishi L200 (nova Triton), Volkswagen Amarok e a pr\u00f3pria Frontier&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com dados da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), a Frontier registra at\u00e9 o momento 798 unidades emplacadas em fevereiro, n\u00famero que garante \u00e0 ela a quarta coloca\u00e7\u00e3o entre as picapes m\u00e9dias, ficando atr\u00e1s do &#8220;trio de ferro&#8221;: Hilux (2.016), Ford Ranger (1.410) e Chevrolet S10 (829).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para se ter uma ideia do bom desempenho, nos 31 dias de janeiro a Frontier, que j\u00e1 come\u00e7ava a mostrar uma rea\u00e7\u00e3o, registrou 748 picapes novas, um n\u00famero inferior ao do m\u00eas atual.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-788279\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/30164804\/Nissan-Frontier-2024-36.webp\" alt=\"Nissan Frontier 2024 (36)\" class=\"wp-image-788279\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/30164804\/Nissan-Frontier-2024-36.webp 2000w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/30164804\/Nissan-Frontier-2024-36-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/30164804\/Nissan-Frontier-2024-36-1049x700.webp 1049w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/30164804\/Nissan-Frontier-2024-36-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/30164804\/Nissan-Frontier-2024-36-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/30164804\/Nissan-Frontier-2024-36-1536x1025.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/10\/30164804\/Nissan-Frontier-2024-36-150x100.webp 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"\/><figcaption class=\"wp-element-caption\">Nissan Frontier teve uma forte queda nas vendas no \u00faltimo trimestre de 2024<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nissan Frontier despencou &#8220;do nada&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No fim de 2024, a Nissan Frontier teve uma queda repentina e sem uma explica\u00e7\u00e3o clara. Isso aconteceu em outubro, novembro e dezembro, meses em que foram comercializadas somente 344, 378 e 403 unidades, respectivamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realizando uma r\u00e1pida an\u00e1lise do mercado, a queda pode ter sido gerada por v\u00e1rios fatores. Um deles foi o crescimento da Fiat Titano, que chegou com pol\u00edtica de pre\u00e7o ousada na faixa de pre\u00e7o onde a Frontier atua, e tamb\u00e9m uma comentada pausa na f\u00e1brica da Frontier na Argentina, que teria prejudicando a oferta de unidades da picape nas concession\u00e1rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/nissan\/frontier?tipoveiculo=carros-novos&amp;marca1=NISSAN&amp;modelo1=FRONTIER&amp;lkid=1705&amp;autocomplete=frontier&amp;autocompleteTerm=NISSAN%20FRONTIER&amp;page=1\" target=\"_blank\" rel=\"noopener\">Ofertas de Nissan Frontier na Webmotors<\/a><\/strong><\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/nissan\/frontier\/23-16v-turbo-diesel-attack-cd-4x4-automatico\/4-portas\/2024-2025\/79301455\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/nissan-frontier-2.3-16v-turbo-diesel-attack-cd-4x4-automatico-wmimagem11363356390.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"NISSAN FRONTIER\">\n                            NISSAN FRONTIER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.3 16V TURBO DIESEL ATTACK CD 4X4 AUTOM\u00c1TICO\">\n                                2.3 16V TURBO DIESEL ATTACK CD 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;169.990\">\n                            R$&nbsp;169.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/nissan\/frontier\/23-16v-turbo-diesel-s-cd-4x4-manual\/4-portas\/2021\/79251029\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/nissan-frontier-2.3-16v-turbo-diesel-s-cd-4x4-manual-wmimagem09475703568.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"NISSAN FRONTIER\">\n                            NISSAN FRONTIER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2021\/2021<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.3 16V TURBO DIESEL S CD 4X4 MANUAL\">\n                                2.3 16V TURBO DIESEL S CD 4X4 MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;86.000\">\n                            R$&nbsp;86.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/nissan\/frontier?tipoveiculo=carros&#038;marca1=NISSAN&#038;modelo1=FRONTIER&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Outro fator que influenciou as vendas da Nissan Frontier no final de 2024 foi a renova\u00e7\u00e3o de duas concorrentes diretas: Volkswagen Amarok e Mitsubishi L200, que passou a se chamar somente Triton. Enquanto a Amarok aumentou seu n\u00famero de vendas (chegando a superar a barreira das 1.100 picapes em outubro de 2024), a L200 n\u00e3o deixou o volume cair, mantendo uma m\u00e9dia entre 700 e 900 emplacamentos\/m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa queda ap\u00f3s vender mais de 1.000 unidades em alguns meses fez a Frontier perder a quarta posi\u00e7\u00e3o no ranking das picapes m\u00e9dias mais vendidas de 2024 para exatamente a L200, que fechou o ano passado com 10.982 unidades emplacadas frente a 9.258 da caminhonete da Nissan.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/5LqY5FAiq5g\/sddefault.jpg\" alt=\"Video: COMPARATIVO DE PICAPES: FIAT TITANO VS NISSAN FRONTIER - QUAL PICAPE \u00c9 MELHOR PARA VOC\u00ca? \ud83e\udd14\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"5LqY5FAiq5g\" data-title=\"COMPARATIVO DE PICAPES: FIAT TITANO VS NISSAN FRONTIER - QUAL PICAPE \u00c9 MELHOR PARA VOC\u00ca? \ud83e\udd14\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picape m\u00e9dia volta a ter bons n\u00fameros de vendas em fevereiro ap\u00f3s forte queda no fim de 2024<\/p>\n","protected":false},"author":181,"featured_media":788271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[957],"tags":[],"brand":[772],"class_list":["post-817993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veiculos-para-trabalho","brand-nissan"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/817993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=817993"}],"version-history":[{"count":3,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/817993\/revisions"}],"predecessor-version":[{"id":862640,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/817993\/revisions\/862640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/788271"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=817993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=817993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=817993"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=817993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}