{"id":821827,"date":"2025-04-24T13:00:55","date_gmt":"2025-04-24T16:00:55","guid":{"rendered":"\/?p=821827"},"modified":"2026-09-12T12:09:48","modified_gmt":"2026-09-12T15:09:48","slug":"neue-klasse-nova-era-da-bmw-em-xangai","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/lancamentos\/neue-klasse-nova-era-da-bmw-em-xangai\/","title":{"rendered":"&#8220;Der Neue Klasse&#8221;: a nova era da BMW em Xangai"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A BMW apresenta no Sal\u00e3o de Xangai 2025 as inova\u00e7\u00f5es que marcam o in\u00edcio de sua &#8220;nova era&#8221; com a linha <em>Neue Klasse<\/em> (&#8220;Nova Classe&#8221; em alem\u00e3o). Essa nova gera\u00e7\u00e3o de carros 100% el\u00e9tricos traz avan\u00e7os em design, conectividade e desempenho, e coloca o prazer ao dirigir da BMW em um &#8220;novo patamar&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supercomputador \u201cHeart of Joy\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos grandes destaques \u00e9 o <em>Heart of Joy<\/em>, o novo supercomputador central que comanda todas as fun\u00e7\u00f5es de din\u00e2mica veicular com velocidade dez vezes maior que os sistemas anteriores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele controla acelera\u00e7\u00e3o, frenagem, recarga e dire\u00e7\u00e3o parcial com extrema precis\u00e3o e baixa lat\u00eancia. Essa tecnologia estreia no prot\u00f3tipo BMW Vision Driving Experience, com 1.836 kgfm m\u00e1ximos de torque e capacidade de gerar for\u00e7as laterais de at\u00e9 3G &#8211; pr\u00f3ximo ao desempenho da F\u00f3rmula 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro como novo com a Webmotors Servic\u0327os!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-821822\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110825\/P90595354_lowRes_bmw-vision-driving-e.webp\" alt=\"BMW em Xangai\" class=\"wp-image-821822\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110825\/P90595354_lowRes_bmw-vision-driving-e.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110825\/P90595354_lowRes_bmw-vision-driving-e-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110825\/P90595354_lowRes_bmw-vision-driving-e-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110825\/P90595354_lowRes_bmw-vision-driving-e-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110825\/P90595354_lowRes_bmw-vision-driving-e-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110825\/P90595354_lowRes_bmw-vision-driving-e-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">O supercomputador comanda todas as fun\u00e7\u00f5es de din\u00e2mica veicular com velocidade dez vezes maior<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">BMW Panoramic iDrive: nova interface imersiva<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outro destaque \u00e9 o sistema BMW Panoramic iDrive, que projeta informa\u00e7\u00f5es ao longo de todo o para-brisa por meio do novo head-up display Panoramic Vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vers\u00e3o mostrada em Xangai ainda foi adaptada ao mercado chin\u00eas, com software personalizado e fun\u00e7\u00f5es exclusivas desenvolvidas localmente, incluindo assistente virtual com IA criada em parceria com a Alibaba.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/bmw\/320i\/20-sport-16v-turbo-active-flex-4p-automatico\/4-portas\/2018\/79952116\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260921\/bmw-320i-2.0-sport-16v-turbo-active-flex-4p-automatico-wmimagem13303279980.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"BMW 320i\">\n                            BMW 320i                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2018\/2018<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 SPORT 16V TURBO ACTIVE FLEX 4P AUTOM\u00c1TICO\">\n                                2.0 SPORT 16V TURBO ACTIVE FLEX 4P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;118.900\">\n                            R$&nbsp;118.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/bmw\/320i\/20-16v-turbo-flex-m-sport-automatico\/4-portas\/2024\/80111019\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/bmw-320i-2.0-16v-turbo-flex-m-sport-automatico-wmimagem12430623651.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"BMW 320i\">\n                            BMW 320i                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 16V TURBO FLEX M SPORT AUTOM\u00c1TICO\">\n                                2.0 16V TURBO FLEX M SPORT AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;324.900\">\n                            R$&nbsp;324.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/bmw\/320i?tipoveiculo=carros&#038;marca1=BMW&#038;modelo1=320I&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Primeiros modelos e produ\u00e7\u00e3o global<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro modelo de produ\u00e7\u00e3o da <em>Neue Klasse<\/em> ser\u00e1 uma nova gera\u00e7\u00e3o do SUV iX3, com fabrica\u00e7\u00e3o prevista ainda para 2025 na nova planta da marca em Debrecen, Hungria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2026, a linha ainda ganhar\u00e1 uma vers\u00e3o exclusiva para o mercado chin\u00eas, com desenvolvimento liderado pelo time de design local da BMW em Xangai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Participe do canal de noti\u0301cias do WM1 no WhatsApp<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inova\u00e7\u00f5es de design e sustentabilidade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O conceito de design da <em>Neue Klasse<\/em> aposta em linhas limpas, superf\u00edcies amplas e linguagem visual progressiva, refor\u00e7ando a identidade el\u00e9trica da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso do BMW Vision Driving Experience, o modelo traz pintura fluorescente inovadora que muda de cor conforme a luz, al\u00e9m de um &#8220;filme m\u00e1gico&#8221; na traseira que varia entre tons de amarelo, laranja e rosa com est\u00edmulos de raios UV.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-821821\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110819\/P90595358_lowRes_bmw-vision-driving-e.webp\" alt=\"BMW em Xangai\" class=\"wp-image-821821\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110819\/P90595358_lowRes_bmw-vision-driving-e.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110819\/P90595358_lowRes_bmw-vision-driving-e-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110819\/P90595358_lowRes_bmw-vision-driving-e-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110819\/P90595358_lowRes_bmw-vision-driving-e-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110819\/P90595358_lowRes_bmw-vision-driving-e-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110819\/P90595358_lowRes_bmw-vision-driving-e-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">Carro pode mudar de cor atrav\u00e9s de diferentes est\u00edmulos UV<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Outras atra\u00e7\u00f5es: Mini e edi\u00e7\u00f5es especiais<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O evento tamb\u00e9m trouxe novidades da Mini, com destaque para o novo John Cooper Works, al\u00e9m de vers\u00f5es comemorativas da linha BMW:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BMW 3 Series 50 Years Edition (limitado a 2.500 unidades na China)<\/li>\n\n\n\n<li>BMW M4 Edition N\u00fcrburgring, com apenas 53 unidades, celebrando os 53 anos da divis\u00e3o M<\/li>\n\n\n\n<li>BMW M235L Gran Coup\u00e9, esportivo feito na China com motor 2.0 turbo de 300 cv<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Arte, cor e performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Combinando tecnologia e arte, a BMW tamb\u00e9m apresentou o Art Car #20, criado por Julie Mehretu sobre o M Hybrid V8 de corrida, al\u00e9m do BMW i5 Flow Nostokana, que muda de cor com base na tecnologia desenvolvida pela marca em homenagem \u00e0 artista sul-africana Esther Mahlangu.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-821824\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110836\/unnamed-23.webp\" alt=\"BMW em Xangai\" class=\"wp-image-821824\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110836\/unnamed-23.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110836\/unnamed-23-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110836\/unnamed-23-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110836\/unnamed-23-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110836\/unnamed-23-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/24110836\/unnamed-23-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">A traseira do modelo muda de cor para tons amarelo, laranja e rosa<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>BMW exibe nova gera\u00e7\u00e3o el\u00e9trica com supercomputador e design futurista no Sal\u00e3o de Xangai 2025<\/p>\n","protected":false},"author":254,"featured_media":821824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[552],"tags":[],"brand":[732],"class_list":["post-821827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancamentos","brand-bmw"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/821827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=821827"}],"version-history":[{"count":5,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/821827\/revisions"}],"predecessor-version":[{"id":859856,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/821827\/revisions\/859856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/821824"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=821827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=821827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=821827"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=821827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}