{"id":822393,"date":"2025-05-05T13:30:07","date_gmt":"2025-05-05T16:30:07","guid":{"rendered":"\/?p=822393"},"modified":"2026-09-12T11:56:55","modified_gmt":"2026-09-12T14:56:55","slug":"de-populares-aos-luxuosos-os-chineses-chegaram-la","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/de-populares-aos-luxuosos-os-chineses-chegaram-la\/","title":{"rendered":"De populares a luxuosos: os chineses chegaram l\u00e1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dos ic\u00f4nicos sed\u00e3s Hongqi &#8211; dos quais j\u00e1 falamos em outra ocasi\u00e3o &#8211; ao nov\u00edssimo e tecnol\u00f3gico Zeekr 9X, passando pelo &#8220;popular&#8221; Chery QQ: o <strong>Sal\u00e3o de Xangai<\/strong> \u00e9 uma mostra ao mundo que os carros chineses chegaram l\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me lembro at\u00e9 hoje do meu choque ao conhecer de perto um carro chin\u00eas, l\u00e1 no in\u00edcio dos anos 2010. E nem era preciso ligar o motor para notar os primeiros problemas, que come\u00e7avam pelas irregulares borrachas de veda\u00e7\u00e3o nas portas at\u00e9 os pl\u00e1sticos com aspecto bem barato. Mas tudo isso mudou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Desconto de 20%: anuncie hoje seu carro usado na Webmotors<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-822395\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1441\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-scaled.webp\" alt=\"Zeekr 9x\" class=\"wp-image-822395\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-scaled.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-1024x576.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-1244x700.webp 1244w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-768x432.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-730x410.webp 730w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-300x170.webp 300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-140x78.webp 140w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-1536x864.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-2048x1153.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/05105235\/zeekr-9x-150x84.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">Mostrado em Xangai, o Zeekr 9X \u00e9 um SUV luxuoso e cheio de tecnologia<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Basta ver os n\u00fameros de modelos como o Zeekr 9X, um dos lan\u00e7amentos da \u00faltima edi\u00e7\u00e3o do Sal\u00e3o de Xangai: um SUV semiaut\u00f4nomo com 5,24 m de comprimento e equipado um conjunto motriz h\u00edbrido plug-in de cerca de 900 cv de pot\u00eancia, que faz o carro acelerar de zero a 100 km\/h em tr\u00eas segundos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo bem que o visual do 9X tem clara inspira\u00e7\u00e3o no brit\u00e2nico Rolls-Royce Cullinan. Mas, tirando isso, \u00e9 impressionante ver como a m\u00e1quina \u00e9 bem constru\u00edda. Ali\u00e1s, essa \u00e9 uma caracter\u00edsticas dos autom\u00f3veis premium das chinesas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com interiores bem acabados e toneladas de recursos tecnol\u00f3gicos de conforto e na mec\u00e2nica, os chineses j\u00e1 produzem m\u00e1quinas impressionantes e que n\u00e3o devem em nada aos autom\u00f3veis premium de marcas ocidentais.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-822256\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-scaled.webp\" alt=\"Suv Hongqi\" class=\"wp-image-822256\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-scaled.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-1024x576.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-1244x700.webp 1244w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-768x432.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-730x410.webp 730w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-300x170.webp 300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-140x78.webp 140w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-1536x864.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-2048x1152.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02102747\/SUV-Hongqi-150x84.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">Esse conceito da Hongqi dar\u00e1 origem a um SUV el\u00e9trico com quatro motores<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas mesmo os autom\u00f3veis de entrada avan\u00e7aram para um n\u00edvel de sofistica\u00e7\u00e3o bem acima dos que vemos em populares de pa\u00edses em desenvolvimento. Basta ver o conceito Chery QQ, que em nada lembra aquele popular baratinho que foi vendido no Brasil nos anos 2010.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda que patinem em estilo &#8211; pelo menos para o olhar ocidental &#8211; e produzam carros mais ou menos pasteurizados ou sem uma identidade visual forte, \u00e9 fato que essas m\u00e1quinas locais j\u00e1 roubaram muitos clientes das marcas tradicionais. O motivo? oferecem um custo-benef\u00edcio superior. E em um mercado t\u00e3o aquecido e competitivo como o chin\u00eas, isso n\u00e3o \u00e9 um feito pequeno.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-822351\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02171532\/Chery-QQ-1.webp\" alt=\"Chery Qq 1\" class=\"wp-image-822351\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02171532\/Chery-QQ-1.webp 900w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02171532\/Chery-QQ-1-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02171532\/Chery-QQ-1-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/02171532\/Chery-QQ-1-150x100.webp 150w\" sizes=\"(max-width: 900px) 100vw, 900px\"\/><figcaption class=\"wp-element-caption\">Esse Chery QQ ser\u00e1 um carro popular. Mas n\u00e3o tem nada de simples ou baratinho<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qual \u00e9 os segredos dos carros chineses?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mas como \u00e9 que os chineses aceleraram t\u00e3o r\u00e1pido de zero a 300 km\/h? Foi uma combina\u00e7\u00e3o de investimento maci\u00e7o de capitais e a liga\u00e7\u00e3o extremamente pr\u00f3xima entre os fabricantes de autom\u00f3veis e as empresas locais de tecnologia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, \u00e9 claro, rolou tamb\u00e9m aquela colabora\u00e7\u00e3o estrat\u00e9gica estrangeira involunt\u00e1ria, j\u00e1 que durante anos a legisla\u00e7\u00e3o local for\u00e7ava as marcas de autom\u00f3veis europeias, americanas, japonesas e coreanas a fazer sociedades com empresas chinesas para produzir no pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso da Zeekr, que \u00e9 uma marca premium do grupo Geely, ajudou muito a aquisi\u00e7\u00e3o do controle acion\u00e1rio da Volvo, na d\u00e9cada passada. Tanto que os suecos cederam boa parte do seu conhecimento t\u00e9cnico para os produtos chineses e esse 9X mesmo \u00e9 baseado em uma varia\u00e7\u00e3o da plataforma Scalable Product Architecture (SPA) &#8211; lan\u00e7ada l\u00e1 em 2014 com o XC90 de segunda gera\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O fato \u00e9 que os chineses atingiram o sonho de qualquer pa\u00eds que \u00e9 um grande fabricante de autom\u00f3veis: o de atingir volumes expressivos de produ\u00e7\u00e3o com marcas e tecnologias de desenvolvimento local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como brasileiro, n\u00e3o d\u00e1 para n\u00e3o ficar com uma pontinha de inveja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wm1.com.br\/noticias\/um-passeio-de-carro-autonomo-por-xangai\/\" target=\"_blank\" rel=\"noopener\">Um passeio de carro aut\u00f4nomo por Xangai<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wm1.com.br\/noticias\/hongqi-a-rolls-royce-chinesa-e-espelho-do-pais\/\" target=\"_blank\" rel=\"noopener\">Hongqi: a Rolls-Royce chinesa \u00e9 o espelho do pa\u00eds<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wm1.com.br\/noticias\/haval-h9-como-e-o-futuro-suv-nacional-da-gwm\/\" target=\"_blank\" rel=\"noopener\">Haval H9: veja como \u00e9 o futuro SUV nacional da GWM<\/a><\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/zeekr\/001\/100-kw-eletrico-flagship-awd\/4-portas\/2024-2025\/79410950\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n     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1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"100 KW EL\u00c9TRICO FLAGSHIP AWD\">\n                                100 KW EL\u00c9TRICO FLAGSHIP AWD                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;410.519\">\n                            R$&nbsp;410.519                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a 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title=\"R$&nbsp;389.890\">\n                            R$&nbsp;389.890                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/zeekr\/001?tipoveiculo=carros&#038;marca1=ZEEKR&#038;modelo1=001&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Em menos de uma d\u00e9cada, os chineses partiram dos carros baratinhos para os luxuosos &#8211; e j\u00e1 n\u00e3o devem nada a ningu\u00e9m<\/p>\n","protected":false},"author":258,"featured_media":822399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[19],"brand":[],"class_list":["post-822393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","tag-cultura-auto"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/822393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/258"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=822393"}],"version-history":[{"count":6,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/822393\/revisions"}],"predecessor-version":[{"id":859745,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/822393\/revisions\/859745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/822399"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=822393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=822393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=822393"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=822393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}