{"id":822563,"date":"2025-05-07T08:00:33","date_gmt":"2025-05-07T11:00:33","guid":{"rendered":"\/?p=822563"},"modified":"2026-09-12T18:20:58","modified_gmt":"2026-09-12T21:20:58","slug":"interesse-por-picapes-usadas-cresce-bastante-em-2025","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/veiculos-para-trabalho\/interesse-por-picapes-usadas-cresce-bastante-em-2025\/","title":{"rendered":"Interesse por picapes usadas cresce 19% em 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado de picapes usadas iniciou 2025 aquecido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo dados do Webmotors Autoinsights, ferramenta que fornece dados e informa\u00e7\u00f5es sobre o mercado automotivo brasileiro, as visitas por modelos desta categoria avan\u00e7aram 19% entre janeiro e abril deste ano &#8211; na compara\u00e7\u00e3o com o mesmo per\u00edodo de 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-813491\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209.webp\" alt=\"Fiat Strada Ranch Turbo 3209\" class=\"wp-image-813491\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209-1024x640.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209-1120x700.webp 1120w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209-768x480.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209-150x94.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">Fiat Strada \u00e9 o carro &#8211; e tamb\u00e9m o comercial leve &#8211; mais vendido do Brasil desde 2021<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/strong><\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/toro\/20-16v-turbo-diesel-ranch-4wd-at9\/4-portas\/2024\/79253292\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/fiat-toro-2.0-16v-turbo-diesel-ranch-4wd-at9-wmimagem09554792187.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT TORO\">\n                            FIAT TORO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 16V TURBO DIESEL RANCH 4WD AT9\">\n                                2.0 16V TURBO DIESEL RANCH 4WD AT9                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;138.000\">\n                            R$&nbsp;138.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/toro\/20-16v-turbo-diesel-volcano-4wd-at9\/4-portas\/2023-2024\/79251187\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/fiat-toro-2.0-16v-turbo-diesel-volcano-4wd-at9-wmimagem09550837179.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT TORO\">\n                            FIAT TORO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 16V TURBO DIESEL VOLCANO 4WD AT9\">\n                                2.0 16V TURBO DIESEL VOLCANO 4WD AT9                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;132.000\">\n                            R$&nbsp;132.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/toro?tipoveiculo=carros&#038;marca1=FIAT&#038;modelo1=TORO&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Picapes usadas: o que explica o sucesso?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os dez modelos de picapes usadas mais visitadas no per\u00edodo, a Ford Ranger lidera o ranking, com 14,69% do total de visitas do top 10.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo na sequ\u00eancia est\u00e3o Chevrolet S10 (14,67%), Toyota Hilux (13,62%), Fiat Toro (12,30%), Fiat Strada (11,58%), Volkswagen Saveiro (9,20%), Mitsubishi L200 Triton (7,12%), Nissan Frontier (6,36%), Volkswagen Amarok (6,09%) e Chevrolet Montana (4,37%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;O mercado aquecido de picapes reflete o investimento das montadoras nos \u00faltimos anos para renovar e ampliar seu portf\u00f3lio da categoria. Modelos como Ford Ranger, Chevrolet S10, Toyota Hilux e Fiat Strada passaram por reformula\u00e7\u00f5es e se tornaram mais atrativos&#8221;, explica Eduardo, CEO da Webmotors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A escolha pela picape usada neste caso \u00e9 uma alternativa para quem quer ter um modelo da categoria que comprometa menos o or\u00e7amento&#8221;, conclui Jurcevic.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/PnvXo_f6UCE\/sddefault.jpg\" alt=\"Video: A BYD SHARK chegou para INCOMODAR: ser\u00e1 que Ranger, Hilux e S10 est\u00e3o em perigo?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"PnvXo_f6UCE\" data-title=\"A BYD SHARK chegou para INCOMODAR: ser\u00e1 que Ranger, Hilux e S10 est\u00e3o em perigo?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Levantamento do Webmotors Autoinsights considera n\u00famero de visitas entre janeiro e abril de 2025 na compara\u00e7\u00e3o com 2024<\/p>\n","protected":false},"author":156,"featured_media":817984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[957],"tags":[461],"brand":[],"class_list":["post-822563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veiculos-para-trabalho","tag-picape"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/822563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/156"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=822563"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/822563\/revisions"}],"predecessor-version":[{"id":862306,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/822563\/revisions\/862306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/817984"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=822563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=822563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=822563"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=822563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}