{"id":825527,"date":"2025-06-26T17:15:22","date_gmt":"2025-06-26T20:15:22","guid":{"rendered":"\/?p=825527"},"modified":"2026-09-12T02:47:10","modified_gmt":"2026-09-12T05:47:10","slug":"neta-auto-falencia-na-china-e-futuro-no-brasil","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/neta-auto-falencia-na-china-e-futuro-no-brasil\/","title":{"rendered":"Neta Auto: fal\u00eancia na China e futuro no Brasil?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Neta Auto, fabricante chinesa de ve\u00edculos el\u00e9tricos que estreou no Brasil no ano passado, enfrenta um per\u00edodo turbulento em seu mercado de origem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recentemente, a empresa confirmou que entrar\u00e1 em processo de fal\u00eancia na China, movimento que gerou grande repercuss\u00e3o e levantou d\u00favidas sobre seu futuro. Imagens de funcion\u00e1rios retirando o logo da sede em Xangai chegaram a circular nas redes sociais &#8211; embora a Neta tenha justificado a a\u00e7\u00e3o como &#8220;t\u00e9rmino do contrato de aluguel&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-805300\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1.webp\" alt=\"Neta Aya 01 (1)\" class=\"wp-image-805300\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1-1024x576.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1-1244x700.webp 1244w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1-768x432.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1-730x410.webp 730w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1-300x170.webp 300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1-140x78.webp 140w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/07153103\/Neta-Aya-01-1-150x84.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">O Aya, rival do BYD Dolphin, \u00e9 o carro mais barato da Neta &#8211; e foi lan\u00e7ado em 2024<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><br>\n<\/strong><strong><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><br>\n<\/strong><strong><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/strong><\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/neta\/aya\/407-kw-eletrico-comfort\/4-portas\/2024\/76725050\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260820\/neta-aya-407-kw-eletrico-comfort-wmimagem21383786240.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"NETA AYA\">\n                            NETA AYA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"40,7 KW EL\u00c9TRICO COMFORT\">\n                                40,7 KW EL\u00c9TRICO COMFORT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;109.890\">\n                            R$&nbsp;109.890                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/neta\/aya\/407-kw-eletrico-comfort\/4-portas\/2024\/78934605\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260905\/neta-aya-407-kw-eletrico-comfort-wmimagem08592890150.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"NETA AYA\">\n                            NETA AYA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"40,7 KW EL\u00c9TRICO COMFORT\">\n                                40,7 KW EL\u00c9TRICO COMFORT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;99.900\">\n                            R$&nbsp;99.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/neta\/aya?tipoveiculo=carros&#038;marca1=NETA&#038;modelo1=AYA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qual o futuro da Neta Auto?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A crise da Neta na China \u00e9 multifacetada. Envolve problemas financeiros, disputas internas e, mais recentemente, o risco iminente de fal\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fontes pr\u00f3ximas \u00e0 empresa indicam que acionistas estatais da Hozon, controladora da Neta, buscam a remo\u00e7\u00e3o do fundador Fang Yunzhou do comando, que lidera a marca desde sua cria\u00e7\u00e3o, em 2014.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, calma. Para contrariar as preocupa\u00e7\u00f5es, a Neta Auto do Brasil emitiu um comunicado oficial por meio de seu Instagram reafirmando a normalidade de suas opera\u00e7\u00f5es no pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nota destaca que a equipe de gest\u00e3o na matriz passa por um processo de reorganiza\u00e7\u00e3o, liderado pelo governo chin\u00eas, mas que isso n\u00e3o impactar\u00e1 as atividades internacionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa assegura que a produ\u00e7\u00e3o de ve\u00edculos ser\u00e1 retomada em breve e que o mercado brasileiro continuar\u00e1 a ser abastecido com novas unidades &#8211; j\u00e1 em 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-805438\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT.webp\" alt=\"Neta Gt\" class=\"wp-image-805438\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT-1024x576.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT-1244x700.webp 1244w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT-768x432.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT-730x410.webp 730w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT-300x170.webp 300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT-140x78.webp 140w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/08152608\/Neta-GT-150x84.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">O Neta GT era um dos carros da marca com planos para o Brasil &#8211; este seria um rival para o BYD Seal<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, a Neta disse que novos acordos de coopera\u00e7\u00e3o est\u00e3o em andamento e que atualiza\u00e7\u00f5es ser\u00e3o divulgadas regularmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A montadora refor\u00e7a seu compromisso com o mercado automotivo brasileiro, especialmente no segmento de ve\u00edculos el\u00e9tricos. A marca diz que reconhece seu potencial e as oportunidades de parceria e desenvolvimento tecnol\u00f3gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para finalizar, a empresa afirmou que os investimentos continuar\u00e3o com foco na recupera\u00e7\u00e3o e na expans\u00e3o dos neg\u00f3cios, e que este plano j\u00e1 est\u00e1 em execu\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o site oficial e a conta da Neta no Instagram est\u00e3o ativos, indicando a continuidade de suas opera\u00e7\u00f5es. Confira o comunicado da empresa, na \u00edntegra.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Informa\u00e7\u00e3o oficial: As opera\u00e7\u00f5es da NETA no Brasil seguem normalmente! Estamos prontos para uma nova fase, com produ\u00e7\u00e3o retomada em breve e novas entregas em 2025. O compromisso com o Brasil continua forte. <a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz _aa9_ _a6hd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.instagram.com\/explore\/tags\/neta2025\/\" target=\"_blank\" rel=\"noopener\">#NETA2025<\/a> <a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz _aa9_ _a6hd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.instagram.com\/explore\/tags\/inova%C3%A7%C3%A3oautomotiva\/\" target=\"_blank\" rel=\"noopener\">#Inova\u00e7\u00e3oAutomotiva<\/a> <a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz _aa9_ _a6hd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.instagram.com\/explore\/tags\/mobilidadesustent%C3%A1vel\/\" target=\"_blank\" rel=\"noopener\">#MobilidadeSustent\u00e1vel<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/DLS203Ayj7h\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\">Clique aqui<\/a> para ver o post da marca na rede social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca encara fal\u00eancia, mas garante a opera\u00e7\u00e3o por aqui: &#8220;Reorganiza\u00e7\u00e3o na matriz n\u00e3o afeta atividades internacionais&#8221;<\/p>\n","protected":false},"author":230,"featured_media":818285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[],"brand":[771],"class_list":["post-825527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","brand-neta"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/825527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=825527"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/825527\/revisions"}],"predecessor-version":[{"id":857952,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/825527\/revisions\/857952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/818285"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=825527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=825527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=825527"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=825527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}