{"id":826832,"date":"2025-07-17T16:00:47","date_gmt":"2025-07-17T19:00:47","guid":{"rendered":"\/?p=826832"},"modified":"2026-09-12T17:47:12","modified_gmt":"2026-09-12T20:47:12","slug":"programa-carro-sustentavel-estimula-o-mercado","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/programa-carro-sustentavel-estimula-o-mercado\/","title":{"rendered":"Programa Carro Sustent\u00e1vel estimula o mercado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Os crit\u00e9rios demoraram mais que o esperado para serem anunciados, mas foram bem recebidos. A ideia central \u00e9 o impacto neutro na arrecada\u00e7\u00e3o de imposto sobre autom\u00f3veis e comerciais leves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u00edculos movidos exclusivamente a etanol (que, hoje, n\u00e3o existem), h\u00edbridos flex e el\u00e9tricos pagar\u00e3o menos Imposto sobre Produto Industrializado (IPI), enquanto os movidos a gasolina e diesel (mesmo h\u00edbridos) pagar\u00e3o mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O consumo de combust\u00edvel, a pot\u00eancia, os itens de seguran\u00e7a ativa e passiva e at\u00e9 a reciclabilidade entram na conta final e sempre os menos eficientes pagando mais imposto do que os eficientes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos?lkid=3836\" target=\"_blank\" rel=\"noopener\">Deixe seu carro como novo com a Webmotors Servic\u0327os!<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-807920\"><img loading=\"lazy\" decoding=\"async\" width=\"2409\" height=\"1600\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/09\/13164441\/2-sentra_sl_-_consumo_quadro_instrumentos.webp\" alt=\"2 Sentra Sl Consumo Quadro Instrumentos\" class=\"wp-image-807920\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/09\/13164441\/2-sentra_sl_-_consumo_quadro_instrumentos.webp 2409w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/09\/13164441\/2-sentra_sl_-_consumo_quadro_instrumentos-1024x680.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/09\/13164441\/2-sentra_sl_-_consumo_quadro_instrumentos-1054x700.webp 1054w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/09\/13164441\/2-sentra_sl_-_consumo_quadro_instrumentos-768x510.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/09\/13164441\/2-sentra_sl_-_consumo_quadro_instrumentos-1536x1020.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/09\/13164441\/2-sentra_sl_-_consumo_quadro_instrumentos-2048x1360.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/09\/13164441\/2-sentra_sl_-_consumo_quadro_instrumentos-150x100.webp 150w\" sizes=\"(max-width: 2409px) 100vw, 2409px\"\/><figcaption class=\"wp-element-caption\">Os carros mais eficientes v\u00e3o pagar menos imposto que os menos eficientes<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O ve\u00edculo tamb\u00e9m deve se enquadrar como compacto. Um acerto foi deixar claro que produ\u00e7\u00e3o tem que ser nacional e incluir todas as etapas como prensagem, soldagem, pintura, fabrica\u00e7\u00e3o do motor e montagem final. Nada de &#8220;produ\u00e7\u00e3o experimental&#8221;, e sim efetiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais importante a registrar foi quase uma &#8220;guerra de pre\u00e7os&#8221; com os fabricantes de carros compactos e picapes leves lan\u00e7ando promo\u00e7\u00f5es com descontos de at\u00e9 20%, bem acima da diminui\u00e7\u00e3o de IPI. Fiat, Hyundai, Renault e VW sa\u00edram na frente, mas \u00e9 certo que nenhuma marca deixar\u00e1 de se movimentar. Cada uma com sua estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paulo Cardamone, da Bright Consulting, considerou acertado que os motores de menor pot\u00eancia (aspirados) paguem menos imposto do que os turbos, a partir de 3 de novembro. Entretanto, a efici\u00eancia energ\u00e9tica sempre ser\u00e1 o crit\u00e9rio mais justo, al\u00e9m da valoriza\u00e7\u00e3o dos motores flex. O programa Carro Sustent\u00e1vel termina em 31 de dezembro de 2026.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1022&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\"><strong>Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-823889\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"763\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/29134500\/S10_HC_MY26_03.webp\" alt=\"Chevrolet S10 2026\" class=\"wp-image-823889\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/29134500\/S10_HC_MY26_03.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/29134500\/S10_HC_MY26_03-1024x651.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/29134500\/S10_HC_MY26_03-1101x700.webp 1101w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/29134500\/S10_HC_MY26_03-768x488.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/05\/29134500\/S10_HC_MY26_03-150x95.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">Modelos a diesel v\u00e3o encarecer com as mudan\u00e7as nas regras do IPI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por sua vez, o IPI Verde tem vi\u00e9s mais protecionista. Contudo, incentiva a produ\u00e7\u00e3o no Brasil e penaliza gasolina e diesel. Marcas chinesas com f\u00e1bricas plenas aqui dever\u00e3o partir para motores flex, cuja tecnologia \u00e9 dominada por fabricantes e fornecedores nacionais desde 2003.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 poss\u00edvel que as previs\u00f5es de venda para este ano sejam revistas para cima. A \u00faltima proje\u00e7\u00e3o da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave) diminuiu o crescimento esperado de 5% para 4,4% em 2025 sobre 2024. Mas o movimento nas concession\u00e1rias j\u00e1 aumentou. Um bom sinal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/wm1.com.br\/noticias\/byd-dolphin-2025-zero-km-desconto\/\" target=\"_blank\" rel=\"noopener\">BYD Dolphin 2025 tem R$ 10 mil de desconto<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/wm1.com.br\/noticias\/renault-kardian-ganha-versao-authentic-para-vendas-diretas-veja-preco\/\" target=\"_blank\" rel=\"noopener\">Renault lan\u00e7a nova vers\u00e3o do Kardian para CNPJ<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/wm1.com.br\/noticias\/honda-hr-v-touring-2025-desconto-mega-feirao\/\" target=\"_blank\" rel=\"noopener\">HR-V Touring 2025 tem R$ 15 mil de desconto<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mega Feir\u00e3o Webmotors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>O <a href=\"https:\/\/www.webmotors.com.br\/ofertas\/feiroes\/megafeirao\/carros\/estoque?feirao=Mega%20Feir%C3%A3o&amp;tipoveiculo=carros&amp;page=1\" target=\"_blank\" rel=\"noopener\">Mega Feir\u00e3o Webmotors<\/a> conta com mais de 6 mil lojas participantes e 350 mil ve\u00edculos novos e usados dispon\u00edveis at\u00e9 31 de julho com condi\u00e7\u00f5es especiais, como taxa de financiamento a partir de 1,35%, in\u00edcio do pagamento em at\u00e9 120 dias, parcelamento em at\u00e9 60x e promo\u00e7\u00f5es rel\u00e2mpago com ofertas abaixo da tabela no aplicativo.&nbsp;Vai&nbsp;perder?<\/em><\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/renault\/kwid\/10-12v-sce-flex-intense-manual\/4-portas\/2018\/78638623\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260831\/renaultkwid1012vsceflexintensemanual-WMIMAGEM14061202419.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"RENAULT KWID\">\n                            RENAULT KWID                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2018\/2018<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 12V SCE FLEX INTENSE MANUAL\">\n                                1.0 12V SCE FLEX INTENSE MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;37.000\">\n                            R$&nbsp;37.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/renault\/kwid\/10-12v-sce-flex-zen-manual\/4-portas\/2024-2025\/79106706\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260908\/renaultkwid1012vsceflexzenmanual-WMIMAGEM20002296115.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"RENAULT KWID\">\n                            RENAULT KWID                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 12V SCE FLEX ZEN MANUAL\">\n                                1.0 12V SCE FLEX ZEN MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;50.999\">\n                            R$&nbsp;50.999                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/renault\/kwid?tipoveiculo=carros&#038;marca1=RENAULT&#038;modelo1=KWID&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ao reduzir imposto, iniciativa do Governo Federal j\u00e1 causa movimenta\u00e7\u00e3o e redu\u00e7\u00f5es expressivas de pre\u00e7os<\/p>\n","protected":false},"author":270,"featured_media":823736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[],"class_list":["post-826832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/826832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=826832"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/826832\/revisions"}],"predecessor-version":[{"id":862115,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/826832\/revisions\/862115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/823736"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=826832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=826832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=826832"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=826832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}