{"id":829647,"date":"2025-09-04T16:00:28","date_gmt":"2025-09-04T19:00:28","guid":{"rendered":"\/?p=829647"},"modified":"2026-09-12T17:38:52","modified_gmt":"2026-09-12T20:38:52","slug":"projecoes-de-vendas-de-carros-neste-ano-recuam","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/projecoes-de-vendas-de-carros-neste-ano-recuam\/","title":{"rendered":"Proje\u00e7\u00f5es de vendas de carros neste ano recuam"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O 33\u00ba Congresso ExpoFenabrave realizado em S\u00e3o Paulo (SP) se consolidou como o segundo maior evento mundial do setor de distribui\u00e7\u00e3o de ve\u00edculos automotores e o maior da Am\u00e9rica Latina. Perde apenas para o evento da cong\u00eanere NADA, nos EUA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste ano, em que a entidade completa 60 anos, foram 12 mil participantes inscritos e 200 marcas expositoras. Arc\u00e9lio Alceu Jr., presidente da Fenabrave, destacou o aumento de mais de 20% sobre o p\u00fablico do ano passado, sem considerar os visitantes apenas da feira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-811589\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros.webp\" alt=\"A Fenabrave reduziu as proje\u00e7\u00f5es de vendas de ve\u00edculos zero-quil\u00f4metro para este ano\" class=\"wp-image-811589\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-2048x1365.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-150x100.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">A Fenabrave reduziu as proje\u00e7\u00f5es de vendas de ve\u00edculos zero-quil\u00f4metro para este ano<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mercado dever\u00e1 crescer menos que o previsto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto \u00e0s proje\u00e7\u00f5es de vendas, o mercado deve crescer menos em 2025 do que o previsto, segundo a entidade. A revis\u00e3o aponta que ser\u00e3o 2,75 milh\u00f5es de unidades de autom\u00f3veis, comerciais leves, caminh\u00f5es e \u00f4nibus. Em vez de 5% de expans\u00e3o, o avan\u00e7o ser\u00e1 de 4,4% sobre 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O recuo se deve ao mercado de caminh\u00f5es bastante dependente do PIB e do cr\u00e9dito. &#8220;A taxa de juros, puxada pela Selic, chegou muito forte ao segmento\u201d, apontou Alceu Jr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O presidente do Banco Central, Gabriel Gal\u00edpolo, afirmou em palestra na abertura do Congresso da Fenabrave que a taxa Selic permanecer\u00e1 elevada por mais tempo. &#8220;Foi descumprida a meta de infla\u00e7\u00e3o em 2024 e, de novo, em 2025. Isso exige uma pol\u00edtica monet\u00e1ria mais restritiva&#8221;, afirmou, com raz\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829653\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"648\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP.webp\" alt=\"O Brasil ganhou 1.200 novas concession\u00e1rias de autom\u00f3veis este ano - principalmente de marcas chinesas\" class=\"wp-image-829653\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP.webp 1240w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-1024x535.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-768x401.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-309x162.webp 309w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-150x78.webp 150w\" sizes=\"(max-width: 1240px) 100vw, 1240px\"\/><figcaption class=\"wp-element-caption\">O Brasil ganhou 1.200 novas concession\u00e1rias de autom\u00f3veis este ano &#8211; principalmente de marchas chinesas<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pa\u00eds ganhou mais de 1.200 novas concession\u00e1rias<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com a chegada de novas marcas ao mercado brasileiro, principalmente chinesas, foram abertas 1.225 novas concession\u00e1rias, que agora somam 8.225 e elevam para 58 o n\u00famero de associa\u00e7\u00f5es de marca filiadas \u00e0 entidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A regula\u00e7\u00e3o entre concession\u00e1rias e fabricantes \u00e9 feita pela Lei Renato Ferrari, de 1979. Por incr\u00edvel que pare\u00e7a, a constitucionalidade desta lei at\u00e9 hoje est\u00e1 para ser julgada pelo STF. N\u00e3o se espera nenhuma surpresa, mas a BYD, por exemplo, tentou substituir o regime de concess\u00e3o previsto na lei atual por uma simples representa\u00e7\u00e3o comercial. Mas depois recuou.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/gwm\/ora-03\/48-kw-eletrico-skin-bev48\/4-portas\/2025-2026\/71078245\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260904\/gwm-ora-03-48-kw-eletrico-skin-bev48-wmimagem22113951550.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"GWM ORA 03\">\n                            GWM ORA 03                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"48 KW EL\u00c9TRICO SKIN BEV48\">\n                                48 KW EL\u00c9TRICO SKIN BEV48                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;139.900\">\n                            R$&nbsp;139.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/gwm\/ora-03\/63-kw-eletrico-gt\/4-portas\/2024\/79689460\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260917\/gwm-ora-03-63-kw-eletrico-gt-wmimagem15101656321.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"GWM ORA 03\">\n                            GWM ORA 03                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"63 KW EL\u00c9TRICO GT\">\n                                63 KW EL\u00c9TRICO GT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;159.900\">\n                            R$&nbsp;159.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/gwm\/ora-03?tipoveiculo=carros&#038;marca1=GWM&#038;modelo1=ORA-03&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Veja mais:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><br>\n<\/strong><strong><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><br>\n<\/strong><strong><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An\u00fancio foi feito na ExpoFenabrave, que j\u00e1 \u00e9 o segundo maior congresso do mundo no setor de ve\u00edculos. Confira os n\u00fameros<\/p>\n","protected":false},"author":270,"featured_media":781813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[],"class_list":["post-829647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/829647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=829647"}],"version-history":[{"count":8,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/829647\/revisions"}],"predecessor-version":[{"id":862073,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/829647\/revisions\/862073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/781813"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=829647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=829647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=829647"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=829647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}