{"id":829962,"date":"2025-09-09T13:30:50","date_gmt":"2025-09-09T16:30:50","guid":{"rendered":"\/?p=829962"},"modified":"2026-09-12T01:27:13","modified_gmt":"2026-09-12T04:27:13","slug":"preferencia-brasileiros-carro-eletrico","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/eletricos-e-hibridos\/preferencia-brasileiros-carro-eletrico\/","title":{"rendered":"Brasileiro pagaria at\u00e9 R$ 150 mil por eletrificado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Uma pesquisa in\u00e9dita do Webmotors Autoinsights mostra que a maior parte dos brasileiros interessados em carro el\u00e9trico est\u00e1 disposta a investir entre R$ 100 mil e R$ 150 mil na compra de um modelo el\u00e9trico ou h\u00edbrido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O levantamento, feito em abril de 2025 com mais de 1,3 mil respondentes, apontou tamb\u00e9m que a autonomia do ve\u00edculo \u00e9 o fator mais importante na escolha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/byd\/dolphin?autocomplete=dolph&amp;autocompleteTerm=BYD%20DOLPHIN&amp;lkid=1705&amp;tipoveiculo=carros&amp;marca1=BYD&amp;modelo1=DOLPHIN&amp;anunciante=Concession%C3%A1ria&amp;page=1\" target=\"_blank\" rel=\"noopener\">Veja ofertas do BYD Dolphin na Webmotors!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-825365\"><img loading=\"lazy\" decoding=\"async\" width=\"1637\" height=\"1191\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/06\/24143402\/Renault-Kwid-E-Tech-24.webp\" alt=\"Esse \u00e9 o valor que o brasileiro est\u00e1 disposto a pagar em um carro el\u00e9trico \" class=\"wp-image-825365\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/06\/24143402\/Renault-Kwid-E-Tech-24.webp 1637w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/06\/24143402\/Renault-Kwid-E-Tech-24-1024x745.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/06\/24143402\/Renault-Kwid-E-Tech-24-962x700.webp 962w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/06\/24143402\/Renault-Kwid-E-Tech-24-768x559.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/06\/24143402\/Renault-Kwid-E-Tech-24-1536x1118.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/06\/24143402\/Renault-Kwid-E-Tech-24-150x109.webp 150w\" sizes=\"(max-width: 1637px) 100vw, 1637px\"\/><figcaption class=\"wp-element-caption\">Esse \u00e9 o valor que o brasileiro est\u00e1 disposto a pagar em um carro el\u00e9trico<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Brasileiro quer pagar at\u00e9 R$ 150 mil em carro el\u00e9trico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os entrevistados, 35% indicaram a faixa de R$ 100 a 150 mil como ideal para adquirir um <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/carros-eletricos-mais-baratos\" target=\"_blank\" rel=\"noopener\">carro eletrificado.<\/a> Outras prefer\u00eancias de pre\u00e7o incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R$ 150 mil a 200 mil: 25%<\/li>\n\n\n\n<li>At\u00e9 R$ 100 mil: 21%<\/li>\n\n\n\n<li>R$ 200 mil a 250 mil: 9%<\/li>\n\n\n\n<li>R$ 250 mil a 300 mil: 5%<\/li>\n\n\n\n<li>Acima de R$ 300 mil: 5%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O levantamento revela que, atualmente, os h\u00edbridos s\u00e3o a op\u00e7\u00e3o mais popular, representando 42% das prefer\u00eancias, seguidos de quem n\u00e3o compraria nenhum dos dois (24%), os que consideram ambos os tipos (18%), indecisos (11%) e 100% el\u00e9tricos (5%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Eduardo Jurcevic, CEO da Webmotors, \u201cos h\u00edbridos despontam na prefer\u00eancia dos brasileiros porque oferecem alternativas para os desafios de infraestrutura de carregamento que o Brasil apresenta no momento. Existe, contudo, oportunidade para el\u00e9tricos que atendam \u00e0 demanda por pre\u00e7o acess\u00edvel e maior autonomia\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-811314\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"566\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/04163006\/Haval-H6-HEV2-divulgacao-webmotors.webp\" alt=\"Carro h\u00edbrido ainda \u00e9 a maior prefer\u00eancia do p\u00fablico brasileiro \" class=\"wp-image-811314\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/04163006\/Haval-H6-HEV2-divulgacao-webmotors.webp 950w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/04163006\/Haval-H6-HEV2-divulgacao-webmotors-768x458.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/04163006\/Haval-H6-HEV2-divulgacao-webmotors-150x89.webp 150w\" sizes=\"(max-width: 950px) 100vw, 950px\"\/><figcaption class=\"wp-element-caption\">Carro h\u00edbrido ainda \u00e9 a maior prefer\u00eancia do p\u00fablico brasileiro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos?lkid=3836\" target=\"_blank\" rel=\"noopener\">Deixe seu carro como novo com a Webmotors Servic\u0327os!&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Autonomia lidera lista de atributos mais valorizados em carro el\u00e9trico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para 59% dos interessados em ve\u00edculos eletrificados, a autonomia superior \u2014 capacidade de rodar mais quil\u00f4metros com uma \u00fanica carga \u2014 \u00e9 o principal crit\u00e9rio de escolha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outros atributos destacados pelos entrevistados incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tecnologia avan\u00e7ada: 45%<\/li>\n\n\n\n<li>Conforto e recursos de interior: 36%<\/li>\n\n\n\n<li>Facilidade e economia na manuten\u00e7\u00e3o: 35%<\/li>\n\n\n\n<li>Desempenho e acelera\u00e7\u00e3o: 29%<\/li>\n\n\n\n<li>Sustentabilidade e menor impacto ambiental: 26%<\/li>\n\n\n\n<li>Design moderno e inovador: 23%<\/li>\n\n\n\n<li>Conectividade e integra\u00e7\u00e3o com dispositivos m\u00f3veis: 18%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m:<\/strong> <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/porsche-rede-carregadores-ultrarrapidos\" target=\"_blank\" rel=\"noopener\">Porsche ter\u00e1 maior rede de carregadores no Brasil<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quais s\u00e3o os carros el\u00e9tricos mais baratos do Brasil?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Renault Kwid E-Tech \u2013 R$ 99.990<\/li>\n\n\n\n<li>JAC E-JS1 \u2013 R$ 119.900<\/li>\n\n\n\n<li>BYD Dolphin Mini \u2013 R$ 119.990<\/li>\n\n\n\n<li>Caoa Chery iCar \u2013 R$ 119.990<\/li>\n\n\n\n<li>BYD Dolphin \u2013 R$ 149.990<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-825416\"><img loading=\"lazy\" decoding=\"async\" width=\"2208\" height=\"1625\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/25124031\/Renault-Kwid-E-Tech-divulgacao-5.webp\" alt=\"Renault Kwid E Tech \u00e9 o carro el\u00e9trico mais barato do Brasil \" class=\"wp-image-825416\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/25124031\/Renault-Kwid-E-Tech-divulgacao-5.webp 2208w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/25124031\/Renault-Kwid-E-Tech-divulgacao-5-1024x754.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/25124031\/Renault-Kwid-E-Tech-divulgacao-5-951x700.webp 951w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/25124031\/Renault-Kwid-E-Tech-divulgacao-5-768x565.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/25124031\/Renault-Kwid-E-Tech-divulgacao-5-1536x1130.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/25124031\/Renault-Kwid-E-Tech-divulgacao-5-2048x1507.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/25124031\/Renault-Kwid-E-Tech-divulgacao-5-150x110.webp 150w\" sizes=\"(max-width: 2208px) 100vw, 2208px\"\/><figcaption class=\"wp-element-caption\">Renault Kwid E Tech \u00e9 o carro el\u00e9trico mais barato do Brasil<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esses pre\u00e7os mostram que j\u00e1 \u00e9 poss\u00edvel encontrar op\u00e7\u00f5es de ve\u00edculos eletrificados por menos de R$ 150 mil, o que se alinha \u00e0 faixa de valor mais desejada pelos consumidores, segundo a pesquisa do Webmotors.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/byd\/dolphin-mini\/38-kw-eletrico-gl\/4-portas\/2026-2027\/79449667\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/byddolphinmini38kweletricogl-WMIMAGEM23250991246.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"BYD DOLPHIN MINI\">\n                            BYD DOLPHIN MINI                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2027<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"38 KW EL\u00c9TRICO GL\">\n                                38 KW EL\u00c9TRICO GL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;120.900\">\n                            R$&nbsp;120.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/byd\/dolphin-mini\/38-kw-eletrico-5l\/4-portas\/2025-2026\/79341179\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260912\/byddolphinmini38kweletrico5l-WMIMAGEM07032752578.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"BYD DOLPHIN MINI\">\n                            BYD DOLPHIN MINI                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"38 KW EL\u00c9TRICO 5L\">\n                                38 KW EL\u00c9TRICO 5L                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;110.464\">\n                            R$&nbsp;110.464                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/byd\/dolphin-mini?tipoveiculo=carros&#038;marca1=BYD&#038;modelo1=DOLPHIN-MINI&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 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valorizado<\/p>\n","protected":false},"author":254,"featured_media":814379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[967],"tags":[491],"brand":[],"class_list":["post-829962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eletricos-e-hibridos","tag-carros-eletricos"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/829962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=829962"}],"version-history":[{"count":3,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/829962\/revisions"}],"predecessor-version":[{"id":857211,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/829962\/revisions\/857211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/814379"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=829962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=829962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=829962"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=829962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}