{"id":831085,"date":"2025-09-28T17:30:11","date_gmt":"2025-09-28T20:30:11","guid":{"rendered":"\/?p=831085"},"modified":"2026-09-12T10:02:32","modified_gmt":"2026-09-12T13:02:32","slug":"bmw-lanca-documentario-da-neue-klasse","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/lancamentos\/bmw-lanca-documentario-da-neue-klasse\/","title":{"rendered":"BMW lan\u00e7a s\u00e9rie documental sobre a &#8220;Neue Klasse&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A BMW lan\u00e7ou uma s\u00e9rie documental em v\u00eddeo que mostra o desenvolvimento do BMW iX3, <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/novo-ix3-nova-era-eletrica-da-bmw\" target=\"_blank\" rel=\"noopener\">primeiro modelo de produ\u00e7\u00e3o da chamada &#8220;Neue Klasse&#8221;<\/a> (&#8220;Nova classe&#8221;, em alem\u00e3o). O nome da iniciativa representa uma fase in\u00e9dita na estrat\u00e9gia global da montadora alem\u00e3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/bmw\" target=\"_blank\" rel=\"noopener\">Quer um X3 ou algum carro da fam\u00edlia X? Veja ofertas<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com quatro epis\u00f3dios dispon\u00edveis no canal oficial da marca no Youtube, o projeto revela bastidores in\u00e9ditos da cria\u00e7\u00e3o do SUV el\u00e9trico e detalha os avan\u00e7os tecnol\u00f3gicos, de design e sustentabilidade que definem a nova gera\u00e7\u00e3o de ve\u00edculos da marca.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829822\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"727\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/05131826\/BMW-iX3-2026-frente.webp\" alt=\"BMW iX3 2026\" class=\"wp-image-829822\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/05131826\/BMW-iX3-2026-frente.webp 1018w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/05131826\/BMW-iX3-2026-frente-980x700.webp 980w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/05131826\/BMW-iX3-2026-frente-768x548.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/05131826\/BMW-iX3-2026-frente-150x107.webp 150w\" sizes=\"(max-width: 1018px) 100vw, 1018px\"\/><figcaption class=\"wp-element-caption\">BMW iX3 2026 \u00e9 o primeiro carro de produ\u00e7\u00e3o da nova fase eletrificada da marca alem\u00e3<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/strong><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/bmw\/ix3\/eletrico-m-sport\/4-portas\/2023\/79409275\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/bmw-ix3-eletrico-m-sport-wmimagem09345481928.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"BMW iX3\">\n                            BMW iX3                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"EL\u00c9TRICO M SPORT\">\n                                EL\u00c9TRICO M SPORT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;257.900\">\n                            R$&nbsp;257.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/bmw\/ix3\/eletrico-m-sport\/4-portas\/2022-2023\/79171700\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260909\/bmwix3eletricomsport-WMIMAGEM12354143960.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"BMW iX3\">\n                            BMW iX3                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2022\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"EL\u00c9TRICO M SPORT\">\n                                EL\u00c9TRICO M SPORT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;229.990\">\n                            R$&nbsp;229.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/bmw\/ix3?tipoveiculo=carros&#038;marca1=BMW&#038;modelo1=IX3&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tudo sobre o document\u00e1rio da BMW<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Filmado por mais de dois anos e meio, o document\u00e1rio registra desde a constru\u00e7\u00e3o dos primeiros prot\u00f3tipos at\u00e9 os testes de condu\u00e7\u00e3o com membros do conselho executivo, incluindo travessias dos Alpes com unidades pr\u00e9-produ\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A proposta \u00e9 oferecer ao p\u00fablico uma vis\u00e3o abrangente sobre o impacto da &#8220;Neue Klasse&#8221; em todas as \u00e1reas da companhia, al\u00e9m de apresentar os pilares que sustentam o novo BMW iX3: eletrifica\u00e7\u00e3o, digitaliza\u00e7\u00e3o e circularidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro epis\u00f3dio, intitulado &#8220;O Panorama Geral&#8221;, aborda o posicionamento estrat\u00e9gico da &#8220;Neue Klasse&#8221; e traz depoimentos de Oliver Zipse, CEO do BMW Group, e de outros executivos envolvidos no projeto. Veja abaixo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/fWOx09Lvwg4\/sddefault.jpg\" alt=\"Video: Neue Klasse: Chapter 1 \u2013 The Big Picture\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"fWOx09Lvwg4\" data-title=\"Neue Klasse: Chapter 1 \u2013 The Big Picture\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O segundo epis\u00f3dio da s\u00e9rie chama-se &#8220;Reinventando o Prazer de Dirigir&#8221; e mostra todo o processo de desenvolvimento do modelo desde o zero at\u00e9 os testes com jornalistas internacionais. Assista abaixo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/CKrLUixaWl4\/sddefault.jpg\" alt=\"Video: Neue Klasse: Chapter 2 \u2013 BMW reinventing Freude am Fahren again\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"CKrLUixaWl4\" data-title=\"Neue Klasse: Chapter 2 \u2013 BMW reinventing Freude am Fahren again\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 o terceiro epis\u00f3dio, chamado de &#8220;In\u00edcio da Nova Linguagem de Design&#8221;, foca na reformula\u00e7\u00e3o est\u00e9tica liderada por Adrian van Hooydonk, chefe de design da montadora. Confira:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/8amA1rK_m-8\/sddefault.jpg\" alt=\"Video: Neue Klasse: Chapter 3 \u2013 A new BMW design era\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"8amA1rK_m-8\" data-title=\"Neue Klasse: Chapter 3 \u2013 A new BMW design era\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, o quarto epis\u00f3dio, &#8220;A Experi\u00eancia Digital&#8221;, apresenta os novos padr\u00f5es de intera\u00e7\u00e3o multimodal, com destaque para o trabalho de Stefan Durach, vice-presidente s\u00eanior da Connected Company.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/bivniN7ksSg\/sddefault.jpg\" alt=\"Video: Neue Klasse: Chapter 4 \u2013 The BMW digital experience\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"bivniN7ksSg\" data-title=\"Neue Klasse: Chapter 4 \u2013 The BMW digital experience\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da s\u00e9rie principal, o BMW Group publicou v\u00eddeos complementares sobre sustentabilidade e design, com foco no conceito \u201cDesign for Circularity\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A abordagem considera todo o ciclo de vida do ve\u00edculo, da escolha de materiais at\u00e9 a desmontagem otimizada. Segundo a empresa, cerca de um ter\u00e7o dos componentes do novo BMW iX3 s\u00e3o feitos com materiais secund\u00e1rios, refor\u00e7ando o compromisso com pr\u00e1ticas ambientais mais respons\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja abaixo o &#8220;ep&#8221; extra:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/ugGK8FGq7s8\/sddefault.jpg\" alt=\"Video: Neue Klasse: BMW iX3 sustainability \u2013 Deep Dive\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"ugGK8FGq7s8\" data-title=\"Neue Klasse: BMW iX3 sustainability \u2013 Deep Dive\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vale dizer que o novo BMW iX3 tamb\u00e9m inaugura uma nova linguagem visual para os ve\u00edculos da marca, que ser\u00e1 adotada em toda a linha nos pr\u00f3ximos anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O design busca equilibrar elementos atemporais com uma est\u00e9tica contempor\u00e2nea, refletindo a transi\u00e7\u00e3o da BMW para uma era de mobilidade el\u00e9trica e conectada. Obviamente, tamb\u00e9m h\u00e1 um v\u00eddeo s\u00f3 sobre isso:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/GnsghaXyaTE\/sddefault.jpg\" alt=\"Video: Neue Klasse: BMW iX3 design \u2013 Deep Dive\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"GnsghaXyaTE\" data-title=\"Neue Klasse: BMW iX3 design \u2013 Deep Dive\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para acompanhar o lan\u00e7amento do BMW iX3, o BMW Group tamb\u00e9m reformulou seu site corporativo. A nova plataforma digital oferece experi\u00eancia de navega\u00e7\u00e3o aprimorada, com recursos de pesquisa sem\u00e2ntica e p\u00e1gina dedicada \u00e0 Neue Klasse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nela, os visitantes encontram informa\u00e7\u00f5es detalhadas sobre o hist\u00f3rico do projeto, as tecnologias envolvidas e os objetivos da montadora para os pr\u00f3ximos anos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o BMW &#8220;Neue Klasse&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Neue Klasse&#8221;, termo originalmente usado pela BMW nos anos 1960 para marcar uma virada hist\u00f3rica na produ\u00e7\u00e3o de sed\u00e3s m\u00e9dios, agora ressurge como s\u00edmbolo de uma transforma\u00e7\u00e3o mais ampla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa engloba n\u00e3o apenas novos modelos, mas tamb\u00e9m mudan\u00e7as estruturais na forma como a empresa projeta, fabrica e comercializa ve\u00edculos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O BMW iX3, que estreia como o primeiro fruto dessa nova fase, ser\u00e1 produzido com foco em efici\u00eancia energ\u00e9tica, conectividade avan\u00e7ada e menor impacto ambiental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora ainda n\u00e3o tenha data confirmada para lan\u00e7amento no Brasil, a expectativa \u00e9 que o novo iX3 integre, segundo a filial brasileira, a ofensiva el\u00e9trica da marca no pa\u00eds, que j\u00e1 inclui os novos iX, i4 e i7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a s\u00e9rie documental, a BMW busca n\u00e3o s\u00f3 divulgar o SUV, mas tamb\u00e9m refor\u00e7ar sua narrativa institucional em torno da inova\u00e7\u00e3o e sustentabilidade. Ao abrir os bastidores de um projeto de grande escala, a montadora aposta na transpar\u00eancia como ferramenta de engajamento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projeto acompanha desenvolvimento do BMW iX3 e marca nova fase na eletrifica\u00e7\u00e3o da montadora; assista aos epis\u00f3dios<\/p>\n","protected":false},"author":230,"featured_media":830501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[552],"tags":[118,456],"brand":[732],"class_list":["post-831085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancamentos","tag-eletricos","tag-suv","brand-bmw"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/831085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=831085"}],"version-history":[{"count":5,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/831085\/revisions"}],"predecessor-version":[{"id":858865,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/831085\/revisions\/858865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/830501"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=831085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=831085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=831085"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=831085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}