{"id":833356,"date":"2025-10-30T14:16:33","date_gmt":"2025-10-30T17:16:33","guid":{"rendered":"\/?p=833356"},"modified":"2026-09-12T00:26:16","modified_gmt":"2026-09-12T03:26:16","slug":"argo-supera-tera-vendas-outubro","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/argo-supera-tera-vendas-outubro\/","title":{"rendered":"Volkswagen Tera deixa escapar lideran\u00e7a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado automotivo brasileiro ganhou um novo cap\u00edtulo em outubro. Mesmo com o Volkswagen Tera despontando como um fen\u00f4meno de vendas em sua estreia, o <strong>Fiat Argo assumiu a lideran\u00e7a nas vendas parciais do m\u00eas<\/strong> \u2014 considerando o per\u00edodo entre os dias 1\u00ba e 29 de outubro.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/fiat\/argo?tipoveiculo=carros-novos&amp;marca1=Fiat&amp;modelo1=Argo&amp;anunciante=Concession%C3%A1ria&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira ofertas do Fiat Argo na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-831002\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132358\/9F5A1669.webp\" alt=\"Volkswagen Tera perde o posto de carro mais vendido em outubro \" class=\"wp-image-831002\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132358\/9F5A1669.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132358\/9F5A1669-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132358\/9F5A1669-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132358\/9F5A1669-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132358\/9F5A1669-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132358\/9F5A1669-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">O Volkswagen Tera perdeu o posto de carro mais vendido em outubro<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fiat Argo supera Volkswagen Tera em outubro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 poucos dias atr\u00e1s, o SUV subcompacto da Volkswagen assumia a lideran\u00e7a na categoria autom\u00f3veis de passeio. E mostrava que, mesmo com pouco tempo de mercado, \u00e9 um produto que tem chamado a aten\u00e7\u00e3o do consumidor brasileiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o hatch da Fiat acaba de mostrar que a lideran\u00e7a n\u00e3o vir\u00e1 assim t\u00e3o facilmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme os dados da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), o Argo soma 9.151 unidades vendidas no per\u00edodo, contra 8.989 unidades do <a href=\"https:\/\/www.webmotors.com.br\/volkswagen\/tera\/2026\" target=\"_blank\" rel=\"noopener\">Tera<\/a>&nbsp;&#8211; que vinha dominando o ranking nas \u00faltimas semanas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Veja tamb\u00e9m:<\/strong> <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/nissan-kait-novo-suv-nacional\" target=\"_blank\" rel=\"noopener\">Nissan Kait chega em breve para brigar com Tera<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ou seja, h\u00e1 uma diferen\u00e7a de 162 unidades entre os dois modelos. E pelo fato de a disputa estar t\u00e3o disputada, ainda existe a possibilidade de o Tera superar o Argo e fechar outubro na lideran\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar de n\u00e3o serem rivais diretos, ambos s\u00e3o op\u00e7\u00f5es consideradas pelo mesmo p\u00fablico, j\u00e1 que as configura\u00e7\u00f5es mais equipadas do Argo podem competir com as mais b\u00e1sicas do Tera em pre\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aproveite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829773\"><img loading=\"lazy\" decoding=\"async\" width=\"2520\" height=\"1537\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04172236\/Fiat-Argo-Trekking-EE-13.webp\" alt=\"Fiat Argo assume a lideran\u00e7a e vende 162 unidades a mais que o Tera\" class=\"wp-image-829773\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04172236\/Fiat-Argo-Trekking-EE-13.webp 2520w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04172236\/Fiat-Argo-Trekking-EE-13-1024x625.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04172236\/Fiat-Argo-Trekking-EE-13-1148x700.webp 1148w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04172236\/Fiat-Argo-Trekking-EE-13-768x468.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04172236\/Fiat-Argo-Trekking-EE-13-1536x937.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04172236\/Fiat-Argo-Trekking-EE-13-2048x1249.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04172236\/Fiat-Argo-Trekking-EE-13-150x91.webp 150w\" sizes=\"(max-width: 2520px) 100vw, 2520px\"\/><figcaption class=\"wp-element-caption\">O Fiat Argo assumiu a lideran\u00e7a com 162 unidades vendidas a mais que SUV da Volkswagen<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/volkswagen\/tera?autocomplete=Tera&amp;autocompleteTerm=Volkswagen%20Tera&amp;tipoveiculo=carros-novos&amp;marca1=VOLKSWAGEN&amp;modelo1=TERA&amp;anunciante=Concession%C3%A1ria&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira ofertas do Volkswagen Tera na Webmotors!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale ressaltar que o cen\u00e1rio ainda pode mudar, j\u00e1 que os n\u00fameros finais de outubro ainda n\u00e3o foram divulgados. Mas o movimento mostra a for\u00e7a do <a href=\"https:\/\/www.webmotors.com.br\/fiat\/argo\/2026\" target=\"_blank\" rel=\"noopener\">Argo<\/a>, impulsionado principalmente por condi\u00e7\u00f5es comerciais agressivas e pela presen\u00e7a consolidada no varejo e no frotista.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong data-start=\"998\" data-end=\"1048\">Ranking parcial \u2014 vendas entre os dias 1\u00ba e 29 de outubro (em unidades):<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1. Fiat Argo \u2014 9.151<\/strong><\/li>\n\n\n\n<li><strong>2. Volkswagen Tera \u2014 8.989<\/strong><\/li>\n\n\n\n<li>3. Volkswagen Polo \u2014 8.241<\/li>\n\n\n\n<li>4. Hyundai HB20 \u2014 8.162<\/li>\n\n\n\n<li>5. Hyundai Creta \u2014 7.770<\/li>\n\n\n\n<li>6. Chevrolet Onix \u2014 6.880<\/li>\n\n\n\n<li>7. Honda HR-V \u2014 5.921<\/li>\n\n\n\n<li>8. Volkswagen T-Cross \u2014 5.859<\/li>\n\n\n\n<li>9. Fiat Mobi \u2014 5.437<\/li>\n\n\n\n<li>10. Jeep Compass \u2014 5.327<\/li>\n\n\n\n<li>11. Chevrolet Onix Plus \u2014 5.270<\/li>\n\n\n\n<li>12. Fiat Fastback \u2014 5.117<\/li>\n\n\n\n<li>13. Nissan Kicks \u2014 4.890<\/li>\n\n\n\n<li>14. Chevrolet Tracker \u2014 4.790<\/li>\n\n\n\n<li>15. Renault Kwid \u2014 4.498<\/li>\n\n\n\n<li>16. Hyundai HB20S \u2014 4.191<\/li>\n\n\n\n<li>17. Chery Caoa Tiggo 7 \u2014 3.743<\/li>\n\n\n\n<li>18. Volkswagen Nivus \u2014 3.670<\/li>\n\n\n\n<li>19. Jeep Renegade \u2014 3.656<\/li>\n\n\n\n<li>20. Fiat Pulse \u2014 3.589<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em data-start=\"1637\" data-end=\"1735\">Obs.: ranking com base em n\u00fameros parciais, podendo mudar ap\u00f3s o fechamento oficial do m\u00eas.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos?lkid=3836 -\" target=\"_blank\" rel=\"noopener\">Deixe seu carro como novo com a Webmotors Servic\u0327os!&nbsp;<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-831000\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676.webp\" alt=\"Volkswagen Tera perde o posto de carro mais vendido de outubro \" class=\"wp-image-831000\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">O Tera foi superado pelo Argo, mas isso pode mudar at\u00e9 o fechamento do m\u00eas<\/figcaption><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/argo\/10-firefly-flex-drive-manual\/4-portas\/2024-2025\/80128436\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/fiat-argo-1.0-firefly-flex-drive-manual-wmimagem17402839768.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT ARGO\">\n                            FIAT ARGO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FIREFLY FLEX DRIVE MANUAL\">\n                                1.0 FIREFLY FLEX DRIVE MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;65.990\">\n                            R$&nbsp;65.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/argo\/10-firefly-flex-drive-manual\/4-portas\/2025-2026\/80127477\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/fiat-argo-1.0-firefly-flex-drive-manual-wmimagem17251920770.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT ARGO\">\n                            FIAT ARGO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FIREFLY FLEX DRIVE MANUAL\">\n                                1.0 FIREFLY FLEX DRIVE MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;76.890\">\n                            R$&nbsp;76.890                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/argo?tipoveiculo=carros&#038;marca1=FIAT&#038;modelo1=ARGO&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n<p data-start=\"2077\" data-end=\"2338\">","protected":false},"excerpt":{"rendered":"<p>Fiat Argo passa o Volkswagen Tera nas vendas parciais de outubro; dados indicam disputa acirrada pela lideran\u00e7a<\/p>\n","protected":false},"author":254,"featured_media":825088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[742,791],"class_list":["post-833356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","brand-fiat","brand-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/833356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=833356"}],"version-history":[{"count":5,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/833356\/revisions"}],"predecessor-version":[{"id":856711,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/833356\/revisions\/856711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/825088"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=833356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=833356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=833356"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=833356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}