{"id":833503,"date":"2025-11-03T13:49:44","date_gmt":"2025-11-03T16:49:44","guid":{"rendered":"\/?p=833503"},"modified":"2026-09-12T00:21:28","modified_gmt":"2026-09-12T03:21:28","slug":"tem-novo-lider-entre-carros-de-passeio","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/tem-novo-lider-entre-carros-de-passeio\/","title":{"rendered":"Mercado de carros de passeio tem um novo l\u00edder"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Volkswagen do Brasil literalmente emplacou um novo l\u00edder entre os carros de passeio no mercado brasileiro: o SUV Tera. Com apenas cinco meses de mercado &#8211; o modelo come\u00e7ou a ser vendido em junho -, o modelo conquistou a primeira posi\u00e7\u00e3o no ranking nacional de vendas entre carros de passeio em outubro, com 10.161 unidades comercializadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As informa\u00e7\u00f5es dessa mat\u00e9ria chegaram em primeira m\u00e3o \u00e0 equipe do WM1 e s\u00e3o da Volkswagen. Os dados devem ser confirmados ainda hoje pela Fenabrave, a federa\u00e7\u00e3o brasileira de concession\u00e1rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/tera\" target=\"_blank\" rel=\"noopener\">Quer um Volkswagen Tera? Veja ofertas na Webmotors<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-831000\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676.webp\" alt=\"Volkswagen Tera confirma favoritismo e \u00e9 o novo l\u00edder entre carros de passeio\" class=\"wp-image-831000\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/25132350\/9F5A1676-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">O VW Tera \u00e9 o novo l\u00edder de vendas entre carros de passeio &#8211; foram 10.161 unidades em outubro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aproveite:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/tera\/10-170-tsi-high-automatico\/4-portas\/2025-2026\/79597606\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260916\/volkswagentera10170tsihighautomatico-WMIMAGEM12555604937.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN TERA\">\n                            VOLKSWAGEN TERA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 170 TSI HIGH AUTOM\u00c1TICO\">\n                                1.0 170 TSI HIGH AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;119.900\">\n                            R$&nbsp;119.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/tera\/10-170-tsi-high-automatico\/4-portas\/2026\/79491120\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/volkswagen-tera-1.0-170-tsi-high-automatico-wmimagem11015567654.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN TERA\">\n                            VOLKSWAGEN TERA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 170 TSI HIGH AUTOM\u00c1TICO\">\n                                1.0 170 TSI HIGH AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;130.500\">\n                            R$&nbsp;130.500                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/tera?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=TERA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Volkswagen Tera: o novo l\u00edder<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O feito realizado em outubro marca a consolida\u00e7\u00e3o do Tera como o principal lan\u00e7amento da Volks em 2025 e consolida a for\u00e7a da linha de utilit\u00e1rios da marca no pa\u00eds &#8211; at\u00e9 ent\u00e3o, o T-Cross tamb\u00e9m vinha muito bem no segmento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O desempenho do Tera foi acompanhado por outros tr\u00eas modelos da Volks no Top 10: o Polo ficou em quinto lugar; o T-Cross em oitavo e a Saveiro, em d\u00e9cimo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso, a marca revelou que encerrou o m\u00eas com 41.769 carros vendidos e 16,8% de participa\u00e7\u00e3o de mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Fernando Silva, novo vice-presidente de Vendas &amp; Marketing da VW do Brasil, outubro foi um marco para a empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Assumimos a lideran\u00e7a entre os autom\u00f3veis em tempo recorde, apenas cinco meses ap\u00f3s o lan\u00e7amento do Tera. E o que impressiona \u00e9 o desempenho consistente de toda a gama&#8221;, afirmou.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/dhk0ntBwUOo\/sddefault.jpg\" alt=\"Video: TESTE COMPLETO: VOLKSWAGEN TERA Supera Pulse e Kardian?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"dhk0ntBwUOo\" data-title=\"TESTE COMPLETO: VOLKSWAGEN TERA Supera Pulse e Kardian?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Crescimento e recupera\u00e7\u00e3o de produ\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desde junho, segundo a marca, o Tera j\u00e1 acumula mais de 27 mil unidades vendidas. Em rela\u00e7\u00e3o a setembro, o crescimento foi de 33%, o que evidencia a r\u00e1pida aceita\u00e7\u00e3o do SUV entre consumidores. O modelo se destaca pelo design, pelo bom n\u00edvel de tecnologia embarcada e pelo posicionamento competitivo no segmento que mais cresce no pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro destaque foi a volta dos bons n\u00fameros do T-Cross, que precisou enfrentar &#8220;pausa&#8221; na produ\u00e7\u00e3o em setembro na f\u00e1brica de S\u00e3o Jos\u00e9 dos Pinhais (PR).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a retomada, o SUV compacto registrou aumento de 50% nas vendas em outubro, totalizando 7.113 unidades. No acumulado do ano, ainda se mant\u00e9m como o SUV mais vendido do Brasil, com 73.102 registros.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/polo\/10-mpi-track-manual\/4-portas\/2025-2026\/80127926\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/volkswagen-polo-1.0-mpi-track-manual-wmimagem17321135514.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN POLO\">\n                            VOLKSWAGEN POLO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 MPI TRACK MANUAL\">\n                                1.0 MPI TRACK MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;80.682\">\n                            R$&nbsp;80.682                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/polo\/10-200-tsi-comfortline-automatico\/4-portas\/2019\/80134721\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/volkswagen-polo-1.0-200-tsi-comfortline-automatico-wmimagem1955442217.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN POLO\">\n                            VOLKSWAGEN POLO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2019\/2019<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI COMFORTLINE AUTOM\u00c1TICO\">\n                                1.0 200 TSI COMFORTLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;72.900\">\n                            R$&nbsp;72.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/polo?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=POLO&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Polo e Saveiro mant\u00eam for\u00e7a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No segmento de hatches, o Polo continua l\u00edder absoluto. De janeiro a outubro, foram 102.860 unidades vendidas, segundo a fabricante, o que consolida o modelo como carro de passeio mais vendido do pa\u00eds no acumulado do ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 a Saveiro, que completa 44 anos de mercado em 2025 (seu lan\u00e7amento foi em 1981), continua sobrevivendo firme entre as picapes. Com 6.437 unidades em outubro e mais de 54 mil no ano, ocupa hoje a segunda posi\u00e7\u00e3o no segmento e fecha o top 10 geral de vendas.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-818102 size-foto_quadrada\"><img decoding=\"async\" src=\"https:\/\/www.webmotors.com.br\/wm1\/wp-content\/uploads\/2025\/02\/IMG_1415-730x545.webp\" alt=\"Volkswagen Saveiro n\u00e3o \u00e9 a l\u00edder do segmento, mas vende bem\" class=\"wp-image-818102\"\/><figcaption class=\"wp-element-caption\">Apesar da idade, a Saveiro ainda vem bem no mercado &#8211; \u00e9 R$ 3.500 mais barata que a Strada<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fam\u00edlia de SUVs da Volks vem forte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Volks refor\u00e7a sua lideran\u00e7a no segmento de SUVs com a fam\u00edlia &#8220;SUVW&#8221; -, composta por Tera, T-Cross, Nivus, Taos e Tiguan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juntos, os modelos somaram 156.088 unidades vendidas entre janeiro e outubro de 2025. A estrat\u00e9gia da marca \u00e9 clara: comercializar uma linha completa de utilit\u00e1rios para diferentes perfis de consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o recente sucesso do Tera e a retomada do T-Cross, a Volkswagen quer disputar a lideran\u00e7a em todos os segmentos. Faz sentido: a presen\u00e7a de quatro modelos no top 10 nacional (Polo, Tera, Saveiro e T-Cross) evidencia a capacidade de adapta\u00e7\u00e3o da marca \u00e0s demandas do mercado brasileiro.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/4REwCRzlDsM\/sddefault.jpg\" alt=\"Video: O TERA AUTOM\u00c1TICO MAIS BARATO \ud83e\udd11 Teste com o Volkswagen Tera Comfort\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"4REwCRzlDsM\" data-title=\"O TERA AUTOM\u00c1TICO MAIS BARATO \ud83e\udd11 Teste com o Volkswagen Tera Comfort\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VW Tera \u00e9 novo l\u00edder de vendas entre carros de passeio no Brasil: SUV emplacou mais de 10 mil unidades em outubro<\/p>\n","protected":false},"author":230,"featured_media":831002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[433,456],"brand":[791],"class_list":["post-833503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","tag-mercado","tag-suv","brand-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/833503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=833503"}],"version-history":[{"count":7,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/833503\/revisions"}],"predecessor-version":[{"id":856682,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/833503\/revisions\/856682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/831002"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=833503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=833503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=833503"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=833503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}