{"id":834977,"date":"2025-11-20T15:40:37","date_gmt":"2025-11-20T18:40:37","guid":{"rendered":"\/?p=834977"},"modified":"2026-09-11T23:52:40","modified_gmt":"2026-09-12T02:52:40","slug":"lecar-esta-no-salao-com-a-picape-campo","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/lecar-esta-no-salao-com-a-picape-campo\/","title":{"rendered":"Lecar est\u00e1 no Sal\u00e3o com a picape Campo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Voc\u00ea compraria um carro de uma marca ainda sem f\u00e1brica? A Lecar acredita que sim &#8211; tanto que est\u00e1 entre os expositores do Sal\u00e3o de S\u00e3o Paulo.&nbsp;A marca brasileira trouxe para a mostra automotiva um exemplar da picape Campo. Na verdade, \u00e9 um mockup, que \u00e9 como se chamam as maquetes de carros j\u00e1 com as formas finais, por\u00e9m sem um conjunto mec\u00e2nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de autom\u00f3veis zero km de sua marca preferida na Webmotors!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto que a Campo mostrada no Sal\u00e3o tem skates sob as rodas para poder sair do lugar. Mas mesmo sem um prot\u00f3tipo funcional, a Lecar Campo j\u00e1 tem uma ficha t\u00e9cnica.&nbsp;Maior que a Fiat Strada e menor que modelos como a Chevrolet Montana e a Renault Oroch, ter\u00e1 um conjunto motriz h\u00edbrido flex, no qual o propulsor el\u00e9trico move as rodas, enquanto o motor 1.0 turbo &#8211; fornecido pela Horse &#8211; opera apenas como gerador de eletricidade.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-834979\"><img loading=\"lazy\" decoding=\"async\" width=\"1914\" height=\"1271\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/20153801\/Lecar-Campo-no-Salao-de-Sao-Paulo-1.webp\" alt=\"A picape nacional Lecar Campo foi exibida no Sal\u00e3o de S\u00e3o Paulo. Ser\u00e1 que vai virar realidade?\" class=\"wp-image-834979\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/20153801\/Lecar-Campo-no-Salao-de-Sao-Paulo-1.webp 1914w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/20153801\/Lecar-Campo-no-Salao-de-Sao-Paulo-1-1024x680.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/20153801\/Lecar-Campo-no-Salao-de-Sao-Paulo-1-1054x700.webp 1054w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/20153801\/Lecar-Campo-no-Salao-de-Sao-Paulo-1-768x510.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/20153801\/Lecar-Campo-no-Salao-de-Sao-Paulo-1-1536x1020.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/20153801\/Lecar-Campo-no-Salao-de-Sao-Paulo-1-150x100.webp 150w\" sizes=\"(max-width: 1914px) 100vw, 1914px\"\/><figcaption class=\"wp-element-caption\">A picape nacional Lecar Campo foi exibida no Sal\u00e3o de S\u00e3o Paulo. Ser\u00e1 que vai virar realidade?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Planos futuros<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda na coletiva de imprensa do Sal\u00e3o, a marca revelou o projeto de uma futura f\u00e1brica da empresa, que ser\u00e1 localizada em Sooretama, no interior do Esp\u00edrito Santo, e ter\u00e1 capacidade para produzir 120 mil ve\u00edculos\/ano.&nbsp;\u00c9 a mesma quantidade de ve\u00edculos que podem ser produzidos pela Honda na sua f\u00e1brica de Itirapina (SP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de uma rede pr\u00f3pria de concession\u00e1rias, a Lecar pretende investir tamb\u00e9m na venda de seus autom\u00f3veis por lojas de seminovos e tamb\u00e9m por representantes comerciais aut\u00f4nomos.&nbsp;O plano &#8211; ambicioso &#8211; \u00e9 chegar a um total de 150 concession\u00e1rios at\u00e9 o final de 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E mesmo sem ter produzido um \u00fanico autom\u00f3vel, a Lecar revelou ainda as imagens de um terceiro modelo. Depois do h\u00edbrido 459 e da picape Campo, a empresa pretende produzir o SUV T\u00e1tico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No papel, a expectativa \u00e9 a Lecar e de que a Campo &#8211; e outros modelos da marca &#8211; cheguem ao mercado no segundo semestre de 2027. Ser\u00e1 que sai do papel?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n         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estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marca brasileira promete o seu primeiro carro para 2027. Ser\u00e1 que vai se tornar realidade, mesmo?<\/p>\n","protected":false},"author":258,"featured_media":834979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[],"class_list":["post-834977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/834977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/258"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=834977"}],"version-history":[{"count":6,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/834977\/revisions"}],"predecessor-version":[{"id":856499,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/834977\/revisions\/856499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/834979"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=834977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=834977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=834977"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=834977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}