{"id":835676,"date":"2025-12-01T22:30:12","date_gmt":"2025-12-02T01:30:12","guid":{"rendered":"\/?p=835676"},"modified":"2026-09-12T09:02:44","modified_gmt":"2026-09-12T12:02:44","slug":"salao-do-automovel-2025-foi-um-acerto","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/salao-do-automovel-2025-foi-um-acerto\/","title":{"rendered":"Sal\u00e3o do Autom\u00f3vel 2025: como foi? Valeu a pena?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Sal\u00e3o do Autom\u00f3vel 2025, que terminou neste domingo (30\/11) em S\u00e3o Paulo (SP), marcou de fato a retomada de um dos principais eventos do setor automotivo na Am\u00e9rica Latina. Vale lembrar que ele voltou a acontecer ap\u00f3s um hiato de sete anos, j\u00e1 que o \u00faltimo havia sido em 2018, no S\u00e3o Paulo Expo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.webmotors.com.br\/?lkid=1723\" target=\"_blank\" rel=\"noopener\">Quer ou precisa de um carro novo? Consulte a Webmotors<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realizado desta vez (e de volta) no Distrito Anhembi, na zona norte da cidade, a feira reuniu milhares de visitantes, profissionais da ind\u00fastria e entusiastas, com foco em experi\u00eancias e intera\u00e7\u00f5es, test-drives, exposi\u00e7\u00e3o de tecnologias e a chance de poder estar perto de cl\u00e1ssicos do passado e ainda de superesportivos.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-831649 size-foto_quadrada\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/07161218\/Salao-do-Automovel-de-Sao-Paulo-1.webp\" alt=\"Sal\u00e3o do Autom\u00f3vel 2025\" class=\"wp-image-831649\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/07161218\/Salao-do-Automovel-de-Sao-Paulo-1.webp 1000w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/07161218\/Salao-do-Automovel-de-Sao-Paulo-1-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/07161218\/Salao-do-Automovel-de-Sao-Paulo-1-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/07161218\/Salao-do-Automovel-de-Sao-Paulo-1-150x100.webp 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><figcaption class=\"wp-element-caption\">Sal\u00e3o do Autom\u00f3vel 2025, realizado em S\u00e3o Paulo, reuniu milhares de visitantes durante nove dias<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/strada\/13-firefly-flex-ranch-cd-cvt\/4-portas\/2022-2023\/79251232\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/fiat-strada-1.3-firefly-flex-ranch-cd-cvt-wmimagem09561945914.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT STRADA\">\n                            FIAT STRADA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2022\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 FIREFLY FLEX RANCH CD CVT\">\n                                1.3 FIREFLY FLEX RANCH CD CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;109.700\">\n                            R$&nbsp;109.700                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/strada\/13-firefly-flex-freedom-cs-manual\/4-portas\/2023-2024\/80128037\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/fiat-strada-1.3-firefly-flex-freedom-cs-manual-wmimagem17334799533.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT STRADA\">\n                            FIAT STRADA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 FIREFLY FLEX FREEDOM CS MANUAL\">\n                                1.3 FIREFLY FLEX FREEDOM CS MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;99.900\">\n                            R$&nbsp;99.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/strada?tipoveiculo=carros&#038;marca1=FIAT&#038;modelo1=STRADA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sal\u00e3o do Autom\u00f3vel 2025: mais que uma exposi\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que uma vitrine de lan\u00e7amentos, o sal\u00e3o se consolidou como espa\u00e7o de relacionamento e de ativa\u00e7\u00e3o de marca, com estrutura adequada e diversos tipos de programa\u00e7\u00e3o voltada \u00e0 intera\u00e7\u00e3o com o p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m vale dizer que a organiza\u00e7\u00e3o apostou em conforto, diversidade de atra\u00e7\u00f5es e ambienta\u00e7\u00e3o moderna, o que sinalizou um novo momento para o evento. Mas h\u00e1 coisas que podem melhorar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A seguir, decidimos destacar os principais pontos positivos da edi\u00e7\u00e3o desse ano, mas tamb\u00e9m alguns aspectos que podem ser aprimorados para a pr\u00f3xima edi\u00e7\u00e3o, j\u00e1 confirmada para 2027:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O que funcionou bem<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Espa\u00e7o adequado<\/strong>: o Distrito Anhembi comportou com certa folga o fluxo de visitantes, com boa circula\u00e7\u00e3o entre os pavilh\u00f5es e \u00e1reas externas, durante todos os dias, incluindo aos finais de semana.<\/li>\n\n\n\n<li><strong>Boa oferta de test-drives e experi\u00eancias<\/strong>: a maioria das marcas que esteve no evento apostou em ativa\u00e7\u00f5es interativas, como simuladores, carros abertos e grandes \u00e1reas de conviv\u00eancia.<\/li>\n\n\n\n<li><strong>Pavilh\u00e3o bem refrigerado<\/strong>: reclama\u00e7\u00e3o de anos anteriores, desta vez o sistema de climatiza\u00e7\u00e3o funcionou de forma eficiente, mesmo nos dias de maior p\u00fablico, o que garantiu conforto t\u00e9rmico.<\/li>\n\n\n\n<li><strong>Pra\u00e7a de alimenta\u00e7\u00e3o ampla e funcional<\/strong>: a oferta gastron\u00f4mica foi variada e suficiente para atender \u00e0 demanda, com filas organizadas e v\u00e1rios espa\u00e7os para descanso. A pra\u00e7a de alimenta\u00e7\u00e3o tamb\u00e9m suportou bem o p\u00fablico do evento.<\/li>\n\n\n\n<li><strong>Estandes bem montados<\/strong>: a cenografia dos estandes valorizou os produtos e proporcionou boa experi\u00eancia visual, com destaque para marcas que investiram em design e tecnologia. Muitas delas, ali\u00e1s, trouxeram novidades importantes, sobre as quais falaremos em outra reportagem.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-835247 size-foto_quadrada\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25123240\/HONDA-PRELUDE-9056.webp\" alt=\"Honda Prelude no Sal\u00e3o do Autom\u00f3vel 2025\" class=\"wp-image-835247\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25123240\/HONDA-PRELUDE-9056.webp 2000w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25123240\/HONDA-PRELUDE-9056-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25123240\/HONDA-PRELUDE-9056-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25123240\/HONDA-PRELUDE-9056-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25123240\/HONDA-PRELUDE-9056-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25123240\/HONDA-PRELUDE-9056-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25123240\/HONDA-PRELUDE-9056-150x100.webp 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"\/><figcaption class=\"wp-element-caption\">At\u00e9 modelos esportivos e ic\u00f4nicos ganharam algum tipo de eletrifica\u00e7\u00e3o: este \u00e9 o novo Honda Prelude<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">O que pode melhorar<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Queda de energia na avant-premi\u00e8re<\/strong>: pouca gente soube, mas houve instabilidade el\u00e9trica no primeiro dia de p\u00fablico (sexta-feira, dia 21\/11), que afetou parte das ativa\u00e7\u00f5es, embora antes da entrada do p\u00fablico &#8211; que naquela noite aconteceu \u00e0s 19h. O problema foi resolvido rapidamente pelo Distrito Anhembi, mas exp\u00f4s de certa forma necessidade de refor\u00e7o na infraestrutura cr\u00edtica.<\/li>\n\n\n\n<li><strong>Tr\u00e2nsito no entorno<\/strong>: o acesso ao evento foi prejudicado por congestionamentos, especialmente nos dias de maior movimento. Parte da dificuldade se deve \u00e0 montagem da estrutura para a F\u00f3rmula E, que vai acontecer na mesma regi\u00e3o neste pr\u00f3ximo final de semana.<\/li>\n\n\n\n<li><strong>Aus\u00eancia de marcas tradicionais<\/strong>: a n\u00e3o participa\u00e7\u00e3o de marcas gigantes como Volkswagen, Ford, Audi, General Motors, BMW e Porsche, entre outras, foi sentida pelo p\u00fablico e reduziu o peso institucional do evento. A organiza\u00e7\u00e3o ter\u00e1 o desafio de reconquistar essas marcas para 2027.<\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/prelude\/22-s-gasolina-2p-manual\/2-portas\/1993\/63347607\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2025\/202511\/20251104\/honda-prelude-2.2-s-gasolina-2p-manual-WMIMAGEM2224179399.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA PRELUDE\">\n                            HONDA PRELUDE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>1993\/1993<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.2 S GASOLINA 2P MANUAL\">\n                                2.2 S GASOLINA 2P MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;95.000\">\n                            R$&nbsp;95.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/prelude\/22-si-gasolina-2p-automatico\/2-portas\/1995\/65988075\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202602\/20260212\/hondaprelude22sigasolina2pautomatico-WMIMAGEM12423893251.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA PRELUDE\">\n                            HONDA PRELUDE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>1995\/1995<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.2 SI GASOLINA 2P AUTOM\u00c1TICO\">\n                                2.2 SI GASOLINA 2P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;129.900\">\n                            R$&nbsp;129.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/honda\/prelude?tipoveiculo=carros&#038;marca1=HONDA&#038;modelo1=PRELUDE&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar dos ajustes apontados, o Sal\u00e3o do Autom\u00f3vel 2025 cumpriu seu papel como catalisador de tend\u00eancias e espa\u00e7o de engajamento entre ind\u00fastria e consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A aposta em experi\u00eancias e infraestrutura adequada mostrou que o evento pode evoluir para al\u00e9m da exposi\u00e7\u00e3o de produtos, e pode se tonar uma plataforma de relacionamento e inova\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para 2027, o desafio ser\u00e1 ampliar a representatividade das marcas e manter o padr\u00e3o elevado de conforto e interatividade. A retomada do evento, em nossa opini\u00e3o, \u00e9 um sinal positivo para o setor, que busca reconectar-se com o p\u00fablico e consolidar sua presen\u00e7a em um mercado cada vez mais competitivo e digital.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/FtS5mwv9gdg\/sddefault.jpg\" alt=\"Video: STRANGER THINGS: Pulse Abarth Tem EDI\u00c7\u00c3O LIMITADA com PRE\u00c7O DEFINIDO\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"FtS5mwv9gdg\" data-title=\"STRANGER THINGS: Pulse Abarth Tem EDI\u00c7\u00c3O LIMITADA com PRE\u00c7O DEFINIDO\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edi\u00e7\u00e3o marcou grande retomada do setor com boa estrutura e experi\u00eancias, mas ainda h\u00e1 ajustes a serem feitos para 2027<\/p>\n","protected":false},"author":230,"featured_media":835149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[27],"brand":[788],"class_list":["post-835676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","tag-salao-sao-paulo","brand-toyota"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/835676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=835676"}],"version-history":[{"count":7,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/835676\/revisions"}],"predecessor-version":[{"id":858613,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/835676\/revisions\/858613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/835149"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=835676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=835676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=835676"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=835676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}