{"id":837408,"date":"2025-12-20T06:12:42","date_gmt":"2025-12-20T09:12:42","guid":{"rendered":"\/?p=837408"},"modified":"2026-09-11T23:12:32","modified_gmt":"2026-09-12T02:12:32","slug":"jac-lanca-nova-identidade-visual-global","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/lancamentos\/jac-lanca-nova-identidade-visual-global\/","title":{"rendered":"JAC lan\u00e7a nova identidade visual global"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A JAC Motors anunciou oficialmente nesta sexta-feira (19\/12) sua nova identidade visual global, em um movimento que marca uma etapa importante na trajet\u00f3ria da marca chinesa no Brasil e no mundo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\" target=\"_blank\" rel=\"noopener\">Quer moto ou carro zer<\/a><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\" target=\"_blank\" rel=\"noopener\">o? Consulte a Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O novo logotipo, com linhas minimalistas, simboliza a evolu\u00e7\u00e3o da empresa rumo \u00e0 era de mobilidade mais inteligente, sustent\u00e1vel e conectada. A mudan\u00e7a refor\u00e7a a busca da JAC por uma imagem ligada a &#8220;inova\u00e7\u00e3o, qualidade e comunica\u00e7\u00e3o mais clara e consistente&#8221; &#8211; em todos os mercados onde atua.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-806411\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"799\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/23162045\/JAC-Hunter-2.webp\" alt=\"Jac Hunter 2\" class=\"wp-image-806411\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/23162045\/JAC-Hunter-2.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/23162045\/JAC-Hunter-2-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/23162045\/JAC-Hunter-2-1051x700.webp 1051w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/23162045\/JAC-Hunter-2-768x511.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/23162045\/JAC-Hunter-2-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/08\/23162045\/JAC-Hunter-2-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">A JAC Hunter foi o \u00faltimo grande lan\u00e7amento da marca no Brasil, na virada de 2024 para 2025<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jac\/hunter\/20-turbo-diesel-hd-4x4-automatico\/4-portas\/2024-2025\/78383041\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260824\/jachunter20turbodieselhd4x4automatico-WMIMAGEM19371429229.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"JAC HUNTER\">\n                            JAC HUNTER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 TURBO DIESEL HD 4X4 AUTOM\u00c1TICO\">\n                                2.0 TURBO DIESEL HD 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;185.000\">\n                            R$&nbsp;185.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jac\/hunter\/20-turbo-diesel-hdx-4x4-automatico\/4-portas\/2025-2026\/79098383\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260908\/jachunter20turbodieselhdx4x4automatico-WMIMAGEM16555700914.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"JAC HUNTER\">\n                            JAC HUNTER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 TURBO DIESEL HDX 4X4 AUTOM\u00c1TICO\">\n                                2.0 TURBO DIESEL HDX 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;219.900\">\n                            R$&nbsp;219.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/jac\/hunter?tipoveiculo=carros&#038;marca1=JAC&#038;modelo1=HUNTER&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">JAC quer se reinventar no Brasil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O design do novo logotipo tem tra\u00e7os refinados e tipografia contempor\u00e2nea, atributos que pretendem traduzir o &#8220;esp\u00edrito tecnol\u00f3gico&#8221; da JAC e sua vis\u00e3o de futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A atualiza\u00e7\u00e3o, segundo a marca, busca alinhar a imagem da JAC \u00e0s tend\u00eancias globais de design e refor\u00e7ar sua presen\u00e7a em um setor cada vez mais competitivo e em transforma\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/vNCxP37ngbM\/sddefault.jpg\" alt=\"Video: JAC T40 PLUS 2021 \ud83d\ude99 TESTAMOS o NOVO JAC T40 \ud83e\udd14 \u00c9 um SUV Compacto Completo? *Avalia\u00e7\u00e3o em DETALHES*\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"vNCxP37ngbM\" data-title=\"JAC T40 PLUS 2021 \ud83d\ude99 TESTAMOS o NOVO JAC T40 \ud83e\udd14 \u00c9 um SUV Compacto Completo? *Avalia\u00e7\u00e3o em DETALHES*\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Presen\u00e7a em toda a rede<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A partir deste lan\u00e7amento, o novo logotipo passa a ser incorporado em todos os pontos de contato da marca com seus clientes e parceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que concession\u00e1rias e oficinas credenciadas come\u00e7ar\u00e3o a receber a atualiza\u00e7\u00e3o, que ser\u00e1 usada em fachadas, materiais institucionais, uniformes e elementos da identidade corporativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A padroniza\u00e7\u00e3o ser\u00e1 mundial e, segundo a JAC, vai garantir uma experi\u00eancia de marca unificada e moderna, o que deve fortalecer a percep\u00e7\u00e3o da JAC junto ao p\u00fablico brasileiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo a empresa, no entanto, a mudan\u00e7a n\u00e3o se limita ao aspecto visual, mas representa tamb\u00e9m uma evolu\u00e7\u00e3o na forma como a marca se relaciona com clientes. A nova identidade quer transmitir &#8220;confian\u00e7a, inova\u00e7\u00e3o e proximidade&#8221;, valores que a JAC pretende destacar em sua nova estrat\u00e9gia.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jac\/e-js1\/eletrico-automatico\/4-portas\/2022\/78605426\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260830\/jacejs1eletricoautomatico-WMIMAGEM16290505767.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"JAC E-JS1\">\n                            JAC E-JS1                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2022\/2022<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"EL\u00c9TRICO AUTOM\u00c1TICO\">\n                                EL\u00c9TRICO AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;74.000\">\n                            R$&nbsp;74.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jac\/e-js1\/eletrico-automatico\/4-portas\/2023-2024\/77191084\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260810\/jac-ejs1-eletrico-automatico-wmimagem1956136983.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"JAC E-JS1\">\n                            JAC E-JS1                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"EL\u00c9TRICO AUTOM\u00c1TICO\">\n                                EL\u00c9TRICO AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;81.500\">\n                            R$&nbsp;81.500                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/jac\/e-js1?tipoveiculo=carros&#038;marca1=JAC&#038;modelo1=E-JS1&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Transforma\u00e7\u00e3o digital<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da atualiza\u00e7\u00e3o f\u00edsica, a JAC tamb\u00e9m promove mudan\u00e7as significativas em sua presen\u00e7a digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"http:\/\/www.jacmotors.com.br\" target=\"_blank\" rel=\"noopener\">site oficial da marca no Brasil<\/a> estreia nesta sexta com layout renovado, j\u00e1 com o novo estilo visual. A plataforma, segundo a empresa, passa a oferecer navega\u00e7\u00e3o mais intuitiva, design limpo e imagens em alta resolu\u00e7\u00e3o, o que facilitar\u00e1 o acesso a informa\u00e7\u00f5es sobre toda a linha de ve\u00edculos da empresa, entre carros de passeio, utilit\u00e1rios e caminh\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O novo portal tamb\u00e9m ter\u00e1 conte\u00fados aprimorados e atualiza\u00e7\u00f5es sobre os pr\u00f3ximos lan\u00e7amentos da marca no mercado brasileiro. A iniciativa refor\u00e7a a estrat\u00e9gia da JAC de se aproximar ainda mais dos consumidores por meio de canais digitais, para oferecer uma experi\u00eancia mais completa e conectada.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-837409\"><img loading=\"lazy\" decoding=\"async\" width=\"2236\" height=\"1290\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/19125314\/JAC-2026.webp\" alt=\"JAC 2026\" class=\"wp-image-837409\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/19125314\/JAC-2026.webp 2236w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/19125314\/JAC-2026-1024x591.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/19125314\/JAC-2026-1213x700.webp 1213w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/19125314\/JAC-2026-768x443.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/19125314\/JAC-2026-1536x886.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/19125314\/JAC-2026-2048x1182.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/19125314\/JAC-2026-150x87.webp 150w\" sizes=\"(max-width: 2236px) 100vw, 2236px\"\/><figcaption class=\"wp-element-caption\">A JAC renovou seu site e app para 2026 e quer se &#8220;reconectar&#8221; com o consumidor brasileiro<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vis\u00e3o de futuro<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A nova identidade visual da JAC est\u00e1 alinhada com a transforma\u00e7\u00e3o global da ind\u00fastria automotiva, marcada por eletrifica\u00e7\u00e3o, digitaliza\u00e7\u00e3o e busca por solu\u00e7\u00f5es sustent\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa destaca que o novo logotipo simboliza sua aposta em mobilidade inteligente e ainda em tecnologias que atendam \u00e0s demandas de um p\u00fablico cada vez mais exigente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso, a JAC pretende ampliar sua participa\u00e7\u00e3o no mercado com carros que combinam inova\u00e7\u00e3o e competitividade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especialistas apontam que mudan\u00e7as de identidade em fabricantes de autom\u00f3veis t\u00eam impacto direto na percep\u00e7\u00e3o de marca e podem influenciar a rela\u00e7\u00e3o com consumidores e parceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso da JAC, a atualiza\u00e7\u00e3o chega em momento estrat\u00e9gico, onde a empresa busca fortalecer sua imagem e ampliar sua presen\u00e7a em segmentos-chave do mercado brasileiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A padroniza\u00e7\u00e3o global tamb\u00e9m contribui para consolidar a marca em diferentes pa\u00edses, criando uma identidade \u00fanica. Para os clientes, a novidade representa uma experi\u00eancia mais consistente, tanto no ambiente f\u00edsico quanto no digital.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-835280\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1661\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25140655\/JAC-e-JS1.webp\" alt=\"JAC e-JS1\" class=\"wp-image-835280\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25140655\/JAC-e-JS1.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25140655\/JAC-e-JS1-1024x664.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25140655\/JAC-e-JS1-1079x700.webp 1079w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25140655\/JAC-e-JS1-768x498.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25140655\/JAC-e-JS1-1536x997.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25140655\/JAC-e-JS1-2048x1329.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/11\/25140655\/JAC-e-JS1-150x97.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">O JAC e-JS1 \u00e9 o carro de entrada da marca chinesa no Brasil<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marca estreia logotipo mais moderno no Brasil para refor\u00e7ar imagem ligada a &#8220;inova\u00e7\u00e3o&#8221; e &#8220;mobilidade sustent\u00e1vel&#8221;<\/p>\n","protected":false},"author":230,"featured_media":837410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[552],"tags":[],"brand":[751],"class_list":["post-837408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancamentos","brand-jac"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/837408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=837408"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/837408\/revisions"}],"predecessor-version":[{"id":856202,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/837408\/revisions\/856202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/837410"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=837408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=837408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=837408"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=837408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}