{"id":838559,"date":"2026-01-11T08:00:07","date_gmt":"2026-01-11T11:00:07","guid":{"rendered":"\/?p=838559"},"modified":"2026-09-12T08:34:57","modified_gmt":"2026-09-12T11:34:57","slug":"participacao-de-suvs-nas-vendas-cresceu-em-2025","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/participacao-de-suvs-nas-vendas-cresceu-em-2025\/","title":{"rendered":"Participa\u00e7\u00e3o de SUVs nas vendas cresceu em 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Como plenamente vis\u00edvel nas ruas e estradas, SUVs continuam sendo a categoria de ve\u00edculo mais atraente entre compradores no Brasil, a exemplo do que acontece h\u00e1 d\u00e9cadas nos EUA, j\u00e1 estabelecida na Europa nos \u00faltimos 10 anos e at\u00e9 na China.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/carroceria.suv?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1&amp;carroceria=Utilit%C3%A1rio%20esportivo\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de utilit\u00e1rios esportivos (SUVs) zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estudo que a Bright Consulting acaba de divulgar indica o crescimento na prefer\u00eancia dos brasileiros de 28% para 37,3%, entre 2024 e 2025. O segundo tipo de ve\u00edculo a conquistar mais adeptos foi o segmento de picapes.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-836237\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/05163811\/Novo-Honda-WR-V-2026-12.webp\" alt=\"O rec\u00e9m-lan\u00e7ado Honda WR-V j\u00e1 roubou vendas do irm\u00e3o maior HR-V e tem feito sucesso\" class=\"wp-image-836237\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/05163811\/Novo-Honda-WR-V-2026-12.webp 2000w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/05163811\/Novo-Honda-WR-V-2026-12-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/05163811\/Novo-Honda-WR-V-2026-12-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/05163811\/Novo-Honda-WR-V-2026-12-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/05163811\/Novo-Honda-WR-V-2026-12-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/05163811\/Novo-Honda-WR-V-2026-12-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/12\/05163811\/Novo-Honda-WR-V-2026-12-150x100.webp 150w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"\/><figcaption class=\"wp-element-caption\">O rec\u00e9m-lan\u00e7ado Honda WR-V j\u00e1 roubou vendas do irm\u00e3o maior HR-V e tem feito sucesso<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Todavia, o crescimento de participa\u00e7\u00e3o praticamente se estabilizou: 18,7%, em 2024 e 19%, no ano passado. Neste caso espec\u00edfico, ainda falta uma pesquisa mais apurada sobre quem utiliza esse tipo de ve\u00edculo para transporte de carga, simplesmente como uso convencional ou misto. Continuaram as quedas dos hatches, antes dominantes por d\u00e9cadas, de 25,1% para 21,95%, e tamb\u00e9m dos sed\u00e3s, de 12% para 9,7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/renault-boreal-por-que-e-tao-bom\/\" target=\"_blank\" rel=\"noopener\">Renault Boreal: por que este SUV m\u00e9dio \u00e9 t\u00e3o bom?<\/a><\/li>\n\n\n\n<li><a href=\"\/noticias\/brasil-o-pais-dos-80-mil-carros-eletricos\/\" target=\"_blank\" rel=\"noopener\">Brasil: o pa\u00eds dos 80 mil carros el\u00e9tricos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/toyota-investira-r-500-milhoes-no-brasil\/\" target=\"_blank\" rel=\"noopener\">Toyota investir\u00e1 R$ 500 milh\u00f5es no Brasil<\/a><\/li>\n\n\n\n<li><a href=\"\/noticias\/byd-mira-600-mil-carros-ano-na-bahia\/\">An\u00e1lise: BYD mira 600 mil carros\/ano na Bahia. D\u00e1?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta \u201cfebre\u201d pelos SUVs poderia se explicar pela facilidade de acesso, espa\u00e7o interno e at\u00e9 visibilidade. Entretanto, com a frota crescente deste tipo de ve\u00edculo a visibilidade j\u00e1 est\u00e1 razoavelmente comprometida em ruas e estradas.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829860\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-scaled.webp\" alt=\"As vendas de sed\u00e3s encolheram em 2025: responderam por apenas 9,7% do total\" class=\"wp-image-829860\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-scaled.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-2048x1365.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/07093657\/Chevrolet-Onix-Plus-2026-de-traseira-na-cor-prata-chumbo-150x100.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">As vendas de sed\u00e3s encolheram em 2025: responderam por apenas 9,7% do total<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os compradores, no entanto, aceitam o ve\u00edculo como ele \u00e9, mesmo que gaste um pouco mais de combust\u00edvel, tenha pneus em geral mais caros ou que a altura maior do centro de gravidade possa dificultar manobras de emerg\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3 uma d\u00favida ainda paira: os SUVs j\u00e1 atingiram o \u00e1pice ou continuar\u00e3o a crescer na prefer\u00eancia dos compradores &#8211; e at\u00e9 que n\u00edvel? Tudo parece indicar aumento cont\u00ednuo de participa\u00e7\u00e3o. Em que patamar v\u00e3o se estabilizar seria tema interessante para as consultorias e empresas de pesquisas. Fica aqui mais esta sugest\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/nivus\/10-200-tsi-total-flex-highline-automatico\/4-portas\/2024\/79346153\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260912\/volkswagennivus10200tsitotalflexhighlineautomatico-WMIMAGEM11552076891.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN NIVUS\">\n                            VOLKSWAGEN NIVUS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO\">\n                                1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;125.000\">\n                            R$&nbsp;125.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/nivus\/10-200-tsi-total-flex-highline-automatico\/4-portas\/2022\/79613387\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260916\/volkswagennivus10200tsitotalflexhighlineautomatico-WMIMAGEM16440953167.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN NIVUS\">\n                            VOLKSWAGEN NIVUS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2022\/2022<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO\">\n                                1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;93.000\">\n                            R$&nbsp;93.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/nivus?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=NIVUS&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fernando Calmon analisa a prefer\u00eancia do consumidor brasileiro pelos SUVs e pergunta: at\u00e9 quando ser\u00e1 assim?<\/p>\n","protected":false},"author":270,"featured_media":831002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[],"class_list":["post-838559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/838559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=838559"}],"version-history":[{"count":5,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/838559\/revisions"}],"predecessor-version":[{"id":858481,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/838559\/revisions\/858481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/831002"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=838559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=838559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=838559"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=838559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}