{"id":838789,"date":"2026-01-09T08:10:03","date_gmt":"2026-01-09T11:10:03","guid":{"rendered":"\/?p=838789"},"modified":"2026-09-11T22:57:56","modified_gmt":"2026-09-12T01:57:56","slug":"honda-marca-carros-mais-lembrada-brasil","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/honda-marca-carros-mais-lembrada-brasil\/","title":{"rendered":"Honda \u00e9 a marca de autom\u00f3veis mais lembrada"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.webmotors.com.br\/honda\" target=\"_blank\" rel=\"noopener\">Honda<\/a> foi apontada como a marca mais lembrada pelos brasileiros quando o assunto \u00e9 carro. \u00c9 isso o que aponta uma pesquisa do Webmotors Autoinsights, ferramenta que fornece dados e informa\u00e7\u00f5es sobre o mercado automotivo brasileiro, para mapear a percep\u00e7\u00e3o dos compradores sobre as montadoras e os atributos mais valorizados na escolha de um ve\u00edculo. No total, foram mais de 3 mil respostas colhidas entre 28 de novembro e 2 de dezembro, com margem de erro de 5%.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/honda?autocomplete=honda&amp;autocompleteTerm=Honda&amp;lkid=1705&amp;tipoveiculo=carros-novos&amp;marca1=HONDA&amp;page=1\">Confira ofertas de carros da Honda 0km na Webmotors<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-831156\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/26180101\/fullsize-New-HR-V-2026-Movimento-3.webp\" alt=\"Honda HR-V bate recorde de vendas em outubro\" class=\"wp-image-831156\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/26180101\/fullsize-New-HR-V-2026-Movimento-3.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/26180101\/fullsize-New-HR-V-2026-Movimento-3-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/26180101\/fullsize-New-HR-V-2026-Movimento-3-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/26180101\/fullsize-New-HR-V-2026-Movimento-3-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/26180101\/fullsize-New-HR-V-2026-Movimento-3-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/26180101\/fullsize-New-HR-V-2026-Movimento-3-150x100.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">HR-V (foto) foi o carro mais vendido da Honda em 2025<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Do total de respondentes, 18,44% mencionaram de forma espont\u00e2nea a montadora japonesa quando perguntados: \u201cQuando voc\u00ea pensa em marca de carros, qual \u00e9 a primeira que vem \u00e0 sua mente?\u201d. Na sequ\u00eancia, est\u00e3o Volkswagen (16,29%), Chevrolet (15,14%), Fiat (14,79%), Toyota (12,89%), BMW (5,60%), Hyundai (5,60%), Ford (5,10%) e Mercedes-Benz (3,70%) e outras (3%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, quando perguntados sobre qual a marca do pr\u00f3ximo modelo que pretendem adquirir, a maioria dos respondentes mencionou a montadora alem\u00e3 Volkswagen, com 12,6%. Na sequ\u00eancia entre as dez mais mencionadas, est\u00e3o Honda (10,8%), Fiat (10,4%), Chevrolet (9,7%), Toyota (9,5%), Hyundai (6%), BMW (4%), Ford (3,9%), Nissan (2,7%) e Renault (2,4%). Do total, 9,4% n\u00e3o souberam responder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Qualidade e durabilidade como atributos mais importantes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para escolher um ve\u00edculo, a maioria dos brasileiros mencionou a qualidade e durabilidade de uma marca como os atributos mais importantes, com 60,8%. Na sequ\u00eancia de uma lista de m\u00faltipla escolha, est\u00e3o pre\u00e7o acess\u00edvel (45,9%), seguran\u00e7a (36,7%), tecnologia e conectividade (21,9%), design moderno (18,1%), bom atendimento no p\u00f3s-venda (13,9%), status e prest\u00edgio (6,7%), sustentabilidade (5,6%) e outros (3,8%).<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/wr-v\/15-16v-flexone-ex-cvt\/4-portas\/2020-2021\/79268601\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260910\/hondawrv1516vflexoneexcvt-WMIMAGEM21521987635.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA WR-V\">\n                            HONDA WR-V                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2020\/2021<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 16V FLEXONE EX CVT\">\n                                1.5 16V FLEXONE EX CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;85.900\">\n                            R$&nbsp;85.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/wr-v\/15-i-vtec-flex-ex-cvt\/4-portas\/2026-2027\/79349272\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260912\/honda-wrv-1.5-ivtec-flex-ex-cvt-wmimagem13360326466.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA WR-V\">\n                            HONDA WR-V                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2027<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 i-VTEC FLEX EX CVT\">\n                                1.5 i-VTEC FLEX EX CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;147.090\">\n                            R$&nbsp;147.090                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/honda\/wr-v?tipoveiculo=carros&#038;marca1=HONDA&#038;modelo1=WR-V&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00eddeo relacionado &#8211; Honda WR-V: avalia\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/QWVvIOnX8es\/sddefault.jpg\" alt=\"Video: Honda WR-V EXL 2026: Maior que Tera, Kardian, Pulse e AT\u00c9 HR-V\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"QWVvIOnX8es\" data-title=\"Honda WR-V EXL 2026: Maior que Tera, Kardian, Pulse e AT\u00c9 HR-V\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/honda-zr-v-desaparece-sucesso-hr-v-wr-v\">SUV desaparece diante do sucesso de HR-V e WR-V<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/honda-hr-v-2026-renovado\">Honda HR-V 2026: renovado e ainda melhor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/honda\/hr-v?autocomplete=hr-v&amp;autocompleteTerm=HONDA%20HR-V&amp;lkid=1705&amp;tipoveiculo=carros-novos&amp;marca1=HONDA&amp;modelo1=HR-V&amp;page=1\">Confira ofertas de Honda HR-V 2026 0km na Webmotors<\/a><\/li>\n\n\n\n<li><a href=\"\/noticias\/5-motivos-sucesso-volkswagen-t-cross\/\">5 motivos explicam o sucesso do Volkswagen T-Cross<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Levantamento do Webmotors Autoinsights mapeia a percep\u00e7\u00e3o dos compradores sobre as montadoras<\/p>\n","protected":false},"author":181,"featured_media":831152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[702],"brand":[749],"class_list":["post-838789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","tag-webmotors","brand-honda"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/838789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=838789"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/838789\/revisions"}],"predecessor-version":[{"id":856033,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/838789\/revisions\/856033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/831152"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=838789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=838789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=838789"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=838789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}