{"id":839154,"date":"2026-01-13T17:39:59","date_gmt":"2026-01-13T20:39:59","guid":{"rendered":"\/?p=839154"},"modified":"2026-09-12T08:33:39","modified_gmt":"2026-09-12T11:33:39","slug":"mercado-de-motos-explodiu-em-2025","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/motos\/mercado-de-motos-explodiu-em-2025","title":{"rendered":"Mercado de motos explodiu em 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado brasileiro de motos, motonetas, scooters e afins fechou o ano de 2025 com motivos de sobra para comemorar. A Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave) finalmente divulgou o balan\u00e7o final do ano passado e o resultado foi impressionante.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/motos-novas\/estoque?lkid=1003&amp;tipoveiculo=motos-novas&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de motos zero-quil\u00f4metro de todas as marcas na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O segmento de duas fechou 2025 com nada menos que 2.197.308 unidades emplacadas. O volume representou um crescimento de 17,1% em rela\u00e7\u00e3o \u00e0s 1.875.890 unidades licenciadas em 2024 e foi o melhor resultado desde 2011.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-828009\"><img loading=\"lazy\" decoding=\"async\" width=\"1474\" height=\"1097\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/08\/07124937\/Concessionaria-Bajaj-Brava-Joinville-3.webp\" alt=\"O mercado brasileiro de motos fechou 2025 com n\u00fameros expressivos de vendas: mais de 2 milh\u00f5es de unidades\" class=\"wp-image-828009\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/08\/07124937\/Concessionaria-Bajaj-Brava-Joinville-3.webp 1474w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/08\/07124937\/Concessionaria-Bajaj-Brava-Joinville-3-1024x762.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/08\/07124937\/Concessionaria-Bajaj-Brava-Joinville-3-941x700.webp 941w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/08\/07124937\/Concessionaria-Bajaj-Brava-Joinville-3-768x572.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/08\/07124937\/Concessionaria-Bajaj-Brava-Joinville-3-150x112.webp 150w\" sizes=\"(max-width: 1474px) 100vw, 1474px\" \/><figcaption class=\"wp-element-caption\">O mercado brasileiro de motos fechou 2025 com n\u00fameros expressivos de vendas: mais de 2 milh\u00f5es de unidades<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u00famero impressionante e absolutamente positivo foi refor\u00e7ado pelas vendas em dezembro, \u00faltimo m\u00eas de 2025: 193.163 unidades, ou 6,9% a mais que em novembro (180.599 unidades) e 27,1% a mais que em dezembro do ano anterior (151.919 unidades).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Participa\u00e7\u00e3o de mercado por marcas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda no fechamento de 2025, a Honda manteve seu dom\u00ednio absoluto com 66,8% do mercado. Em segundo lugar ficou a Yamaha, com 14,1%, seguida por Shineray, com 5,9%; Mottu, com 4,5%; e Avelloz, com 1,5%. Todas as outras marcas presentes no pa\u00eds responderam pelos 7% restantes.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/yamaha\/nmax-connected-160-abs\/160cc\/2025\/2920455\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202604\/20260428\/yamahanmax_connected_160_abswmimagem11531519226.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"YAMAHA NMAX CONNECTED 160 ABS\">\n                            YAMAHA NMAX CONNECTED 160 ABS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Scooter\">\n                                Scooter                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;23.990\">\n                            R$&nbsp;23.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/yamaha\/nmax-connected-160-abs\/160cc\/2025\/3079985\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202610\/20261001\/yamahanmax_connected_160_abswmimagem1339134507.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"YAMAHA NMAX CONNECTED 160 ABS\">\n                            YAMAHA NMAX CONNECTED 160 ABS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Scooter\">\n                                Scooter                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;21.990\">\n                            R$&nbsp;21.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/motos\/estoque\/yamaha\/nmax-connected-160-abs?tipoveiculo=motos&#038;marca1=YAMAHA&#038;modelo1=NMAX-CONNECTED-160-ABS&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Setor teve mais de 2 milh\u00f5es de unidades emplacadas, melhor resultado desde 2011. Veja os n\u00fameros de vendas das marcas<\/p>\n","protected":false},"author":303,"featured_media":798807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[18],"tags":[441],"brand":[],"class_list":["post-839154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motos","tag-motos"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/839154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=839154"}],"version-history":[{"count":5,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/839154\/revisions"}],"predecessor-version":[{"id":858471,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/839154\/revisions\/858471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/798807"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=839154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=839154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=839154"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=839154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}