{"id":839172,"date":"2026-01-14T08:00:12","date_gmt":"2026-01-14T11:00:12","guid":{"rendered":"\/?p=839172"},"modified":"2026-09-12T08:32:59","modified_gmt":"2026-09-12T11:32:59","slug":"hilux-segue-lider-entre-picapes-medias","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/hilux-segue-lider-entre-picapes-medias\/","title":{"rendered":"Veterana lidera vendas de picapes m\u00e9dias em 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O segmento de picapes m\u00e9dias no Brasil encerrou 2025 com n\u00fameros em alta. Os resultados refor\u00e7am a for\u00e7a de modelos tradicionais, mesmo com a chegada de novas op\u00e7\u00f5es ao mercado.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\" target=\"_blank\" rel=\"noopener\">Quer moto ou carro zero? Consulte a Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo relat\u00f3rio anual da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), divulgado nesta ter\u00e7a-feira (13\/1), a Toyota Hilux manteve a lideran\u00e7a &#8211; com 49.721 unidades vendidas -, seguida pela Ford Ranger, que registrou 34.047 emplacamentos; e pela Chevrolet S10, que fechou o ano no terceiro lugar do segmento, com 31.451 unidades.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-821149\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"570\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094116\/IMG_2676-e1744375806332.webp\" alt=\"Toyota Hilux SRX\" class=\"wp-image-821149\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094116\/IMG_2676-e1744375806332.webp 927w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094116\/IMG_2676-e1744375806332-768x472.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/04\/11094116\/IMG_2676-e1744375806332-150x92.webp 150w\" sizes=\"(max-width: 927px) 100vw, 927px\"\/><figcaption class=\"wp-element-caption\">Toyota Hilux completar\u00e1 em 2026, se fechar o ano na lideran\u00e7a, dez anos de soberania no segmento<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/hilux\/28-d-4d-turbo-diesel-cd-srx-4x4-automatico\/4-portas\/2025\/79974771\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260921\/toyota-hilux-2.8-d4d-turbo-diesel-cd-srx-4x4-automatico-wmimagem21165117765.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA HILUX\">\n                            TOYOTA HILUX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO\">\n                                2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;279.990\">\n                            R$&nbsp;279.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/toyota\/hilux\/28-d-4d-turbo-diesel-cd-srx-4x4-automatico\/4-portas\/2023-2024\/79302259\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/toyota-hilux-2.8-d4d-turbo-diesel-cd-srx-4x4-automatico-wmimagem11474480924.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"TOYOTA HILUX\">\n                            TOYOTA HILUX                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO\">\n                                2.8 D-4D TURBO DIESEL CD SRX 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;249.990\">\n                            R$&nbsp;249.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/toyota\/hilux?tipoveiculo=carros&#038;marca1=TOYOTA&#038;modelo1=HILUX&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quem bate de frente com a Hilux?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Note que os tr\u00eas modelos citados e que terminaram o ano no p\u00f3dio concentraram a maior parte das vendas da categoria, o que confirma a prefer\u00eancia do cliente brasileiro por picapes consolidadas, que combinam robustez, grande capacidade de carga e conforto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Toyota Hilux continua como o maior destaque do segmento de picapes m\u00e9dias na regi\u00e3o. Produzida na Argentina e importada para c\u00e1, a picape \u00e9 reconhecida pela bom n\u00edvel de confiabilidade mec\u00e2nica e por ter o suporte de uma ampla rede de concession\u00e1rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com motor 2.8 turbodiesel de at\u00e9 204 cv de pot\u00eancia e c\u00e2mbio autom\u00e1tico de seis marchas, a Hilux tem tra\u00e7\u00e3o 4&#215;4 e capacidade de carga superior a uma tonelada. Al\u00e9m disso, traz pacotes de tecnologia e seguran\u00e7a que refor\u00e7am seu custo\/benef\u00edcio.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/ford\/ranger\/30-v6-turbo-diesel-cd-xlt-4x4-automatico\/4-portas\/2024\/79303137\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/ford-ranger-3.0-v6-turbo-diesel-cd-xlt-4x4-automatico-wmimagem10361023432.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FORD RANGER\">\n                            FORD RANGER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"3.0 V6 TURBO DIESEL CD XLT 4X4 AUTOM\u00c1TICO\">\n                                3.0 V6 TURBO DIESEL CD XLT 4X4 AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;214.990\">\n                            R$&nbsp;214.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/ford\/ranger\/32-xlt-4x4-cd-20v-diesel-4p-automatico\/4-portas\/2023\/76603490\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/ford-ranger-3-2-xlt-4x4-cd-20v-diesel-4p-automatico-wmimagem15034937325.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FORD RANGER\">\n                            FORD RANGER                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"3.2 XLT 4X4 CD 20V DIESEL 4P AUTOM\u00c1TICO\">\n                                3.2 XLT 4X4 CD 20V DIESEL 4P AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;163.900\">\n                            R$&nbsp;163.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/ford\/ranger?tipoveiculo=carros&#038;marca1=FORD&#038;modelo1=RANGER&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ranger e S10 em disputa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Ford Ranger, tamb\u00e9m feita na Argentina, consolidou em 2025 a segunda posi\u00e7\u00e3o do ranking, com 34.047 unidades. No p\u00f3dio, \u00e9 a picape que trocou de gera\u00e7\u00e3o mais recentemente (em 2023). Trouxe design atualizado e motores mais eficientes, incluindo um 2.0 turbodiesel e um 3.0 V6 nas vers\u00f5es topo de linha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Ranger se destaca pelo n\u00edvel de conforto interno e pela oferta de equipamentos mais avan\u00e7ados, como painel digital e sistemas de assist\u00eancia ao motorista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 a Chevrolet S10, feita em S\u00e3o Jos\u00e9 dos Campos (SP) &#8211; \u00e9 a \u00fanica do trio produzida no Brasil -, foi a terceira colocada da categoria, com 31.451 unidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A picape da GM \u00e9 tradicionalmente forte no mercado brasileiro. Tem motor 2.8 turbodiesel de 200 cv de pot\u00eancia e c\u00e2mbio autom\u00e1tico de seis marchas, como as rivais. \u00c9 valorizada por sua robustez e pela integra\u00e7\u00e3o com o sistema MyLink, al\u00e9m de ter vers\u00f5es voltadas tanto para trabalho quanto para uso familiar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/13gO9ANYXKA\/sddefault.jpg\" alt=\"Video: TOYOTA HILUX Ainda Vale a Pena em 2025?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"13gO9ANYXKA\" data-title=\"TOYOTA HILUX Ainda Vale a Pena em 2025?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">O restante do ranking<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">4. Mitsubishi Triton<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vendeu 11.719 unidades. Combina motor 2.4 turbodiesel de 190 cv com tra\u00e7\u00e3o 4&#215;4 e c\u00e2mbio autom\u00e1tico de seis marchas, reconhecido pela durabilidade.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Fiat Titano<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Emplacou 6.437 unidades. Um dos grandes lan\u00e7amentos da Stellantis em 2024, trocou a fabrica\u00e7\u00e3o no Uruguai pela Argentina este ano e ainda busca espa\u00e7o com seu motor 2.2 turbodiesel. Um de seus trunfos \u00e9 o pre\u00e7o competitivo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Nissan Frontier<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A picape m\u00e9dia japonesa registrou 5.091 unidades em 2025. Fabricada em C\u00f3rdoba (na Argentina), tem motor 2.3 biturbo a diesel de 190 cv e suas principais virtudes s\u00e3o a robustez e o conforto.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Mitsubishi L200<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A antiga gera\u00e7\u00e3o da picape da Mit emplacou 3.561 unidades. Vers\u00e3o de entrada e mais tradicional da picape, ainda \u00e9 vendida para nichos espec\u00edficos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. Volkswagen Amarok<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Foram 2.730 unidades. A mais veterana do segmento, feita sobre a mesma plataforma desde 2010, a Amarok usa motor 2.0 ou V6 turbodiesel &#8211; este com 258 cv de pot\u00eancia. Vendeu pouco porque j\u00e1 est\u00e1 em fase de transi\u00e7\u00e3o para a pr\u00f3xima gera\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9. GWM Poer P30<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A picape rec\u00e9m-lan\u00e7ada da GWM conseguiu faturar 1.280 unidades. Primeira picape da marca chinesa no Brasil, sua aposta \u00e9 em tecnologia e pre\u00e7o competitivo, assim como a Fiat Titano.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">10. BYD Shark<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A d\u00e9cima posi\u00e7\u00e3o do ranking ficou com a BYD Shark, que vendeu 1.130 unidades em 2025. A op\u00e7\u00e3o da BYD para o segmento, lan\u00e7ada no final de 2024, tem como destaque a motoriza\u00e7\u00e3o h\u00edbrida plug-in, o que come\u00e7a a mostrar a tend\u00eancia de eletrifica\u00e7\u00e3o na categoria.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/vG5zobpDETI\/sddefault.jpg\" alt=\"Video: GWM Poer P30 Tem PRE\u00c7O PARA INCOMODAR HILUX e RANGER! \ud83d\udd25Mas Essa Picape Vale a Pena?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"vG5zobpDETI\" data-title=\"GWM Poer P30 Tem PRE\u00c7O PARA INCOMODAR HILUX e RANGER! \ud83d\udd25Mas Essa Picape Vale a Pena?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">An\u00e1lise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O desempenho das vendas em 2025 revelado nesta ter\u00e7a pela Fenabrave mostra que o consumidor brasileiro continua valorizando picapes m\u00e9dias tradicionais, embora tamb\u00e9m esteja aberto a novidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A soma dos dez modelos mais vendidos citados acima resulta em 147.167 unidades &#8211; mais do que a Fiat Strada, o carro mais vendido do pa\u00eds, vendeu durante a temporada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 evidente que Hilux, Ranger e S10 mantiveram o dom\u00ednio, mas vale destacar que a chegada de novos modelos como Fiat Titano, GWM Poer P30 e BYD Shark indica que o segmento passa por uma fase de diversifica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A presen\u00e7a de marcas chinesas e de novas vers\u00f5es eletrificadas &#8211; como a <a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/ford-ranger-hibrida-20-lancamentos\" target=\"_blank\" rel=\"noopener\">Ford Ranger h\u00edbrida, que j\u00e1 foi confirmada<\/a> &#8211; sugere que o futuro das picapes m\u00e9dias no Brasil deva ser mais voltado para efici\u00eancia energ\u00e9tica e tecnologia embarcada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda assim, pre\u00e7o, robustez e uma ampla e forte rede de concession\u00e1rias permanecem como fatores decisivos na escolha do consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saiba mais &#8211; <a href=\"\/noticias\/ford-ranger-faz-30-anos-com-recordes\/\">Ford Ranger: 30 anos com recordes e novidades<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/T7Aemw-J-t0\/sddefault.jpg\" alt=\"Video: CHEVROLET S10 2025 MUDOU, mas \u00e9 suficiente para  BRIGAR com a HILUX?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"T7Aemw-J-t0\" data-title=\"CHEVROLET S10 2025 MUDOU, mas \u00e9 suficiente para  BRIGAR com a HILUX?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Picape da Toyota emplaca 49.721 unidades no ano e mant\u00e9m o ouro desde 2016; Ford Ranger e Chevrolet S10 completam p\u00f3dio<\/p>\n","protected":false},"author":230,"featured_media":821148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[461],"brand":[788],"class_list":["post-839172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","tag-picape","brand-toyota"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/839172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=839172"}],"version-history":[{"count":6,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/839172\/revisions"}],"predecessor-version":[{"id":858465,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/839172\/revisions\/858465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/821148"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=839172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=839172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=839172"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=839172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}