{"id":840114,"date":"2026-01-24T10:00:12","date_gmt":"2026-01-24T13:00:12","guid":{"rendered":"\/?p=840114"},"modified":"2026-09-12T17:08:33","modified_gmt":"2026-09-12T20:08:33","slug":"poucas-alteracoes-lideres-vendas-2025","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/poucas-alteracoes-lideres-vendas-2025\/","title":{"rendered":"Poucas altera\u00e7\u00f5es entre l\u00edderes de vendas em 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Embora a competi\u00e7\u00e3o pelas prefer\u00eancias dos compradores continue bastante acirrada, n\u00e3o houve grandes mudan\u00e7as na classifica\u00e7\u00e3o dos modelos mais vendidos no ano passado. Entre todos os segmentos apenas dois sofreram altera\u00e7\u00f5es. Compass ultrapassou Corolla Cross, em parte porque a Toyota teve paralisada sua f\u00e1brica de motores semidestru\u00edda por um vendaval. Quanto \u00e0 disputa sempre muito apertada entre BMW e Porsche, o X5\/X6 superou desta vez o Cayenne por insignificantes 38 unidades.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?autocomplete=tera&amp;autocompleteTerm=Volkswagen%20Tera&amp;lkid=1705&amp;tipoveiculo=carros-novos&amp;page=1\">Confira ofertas de carros 0km na Webmotors<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Outro resultado que chamou aten\u00e7\u00e3o foi o equil\u00edbrio entre as picapes m\u00e9dias com capacidade de carga de at\u00e9 1.000 kg e motor Diesel. Toro manteve a lideran\u00e7a, contudo suas vendas superaram a Hilux por uma diferen\u00e7a de apenas um ponto percentual. Esta \u00e9 uma categoria altamente disputada com nada menos de 14 modelos convencionais e inclui dois el\u00e9tricos com presen\u00e7a simb\u00f3lica (Riddara RD6, 81 unidades emplacadas e Tesla Cybertruck, apenas 23, ambas por importa\u00e7\u00e3o direta). No total, venderam-se 231.305 unidades no ano passado<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-817280\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/11162757\/VW-T-CROSS-250-TSI-HIGHLINE-5003.webp\" alt=\"T-Cross Highline branco em posi\u00e7\u00e3o chapada de frente.\" class=\"wp-image-817280\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/11162757\/VW-T-CROSS-250-TSI-HIGHLINE-5003.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/11162757\/VW-T-CROSS-250-TSI-HIGHLINE-5003-1024x640.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/11162757\/VW-T-CROSS-250-TSI-HIGHLINE-5003-1120x700.webp 1120w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/11162757\/VW-T-CROSS-250-TSI-HIGHLINE-5003-768x480.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/11162757\/VW-T-CROSS-250-TSI-HIGHLINE-5003-150x94.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">Volkswagen T-Cross foi o SUV mais vendido do Brasil wm 2025<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aproveite tamb\u00e9m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/t-cross\/10-200-tsi-total-flex-automatico\/4-portas\/2024\/80040484\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260922\/volkswagen-tcross-1.0-200-tsi-total-flex-automatico-wmimagem15334306794.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN T-CROSS\">\n                            VOLKSWAGEN T-CROSS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI TOTAL FLEX AUTOM\u00c1TICO\">\n                                1.0 200 TSI TOTAL FLEX AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;96.990\">\n                            R$&nbsp;96.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/t-cross\/14-250-tsi-total-flex-extreme-automatico\/4-portas\/2025-2026\/79222954\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260910\/volkswagen-tcross-1.4-250-tsi-total-flex-extreme-automatico-wmimagem10064497720.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN T-CROSS\">\n                            VOLKSWAGEN T-CROSS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.4 250 TSI TOTAL FLEX EXTREME AUTOM\u00c1TICO\">\n                                1.4 250 TSI TOTAL FLEX EXTREME AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;165.990\">\n                            R$&nbsp;165.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/t-cross?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=T-CROSS&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ranking da coluna apresenta crit\u00e9rios pr\u00f3prios e t\u00e9cnicos com classifica\u00e7\u00e3o por silhuetas em 14 categorias, mais duas que incluem somente h\u00edbridos e el\u00e9tricos. Refer\u00eancia principal \u00e9 dist\u00e2ncia entre eixos, al\u00e9m de outros par\u00e2metros. Sed\u00e3s de topo (baixo volume) e monovolumes (poucas op\u00e7\u00f5es) ficam de fora. Base de pesquisa \u00e9 o Registro Nacional de Ve\u00edculos Automotores (Renavam). Citados apenas os modelos de maior representatividade dentro dos segmentos. Compila\u00e7\u00e3o de Paulo Garbossa, da consultoria ADK.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hatch subcompacto<\/strong>: Mobi, 44%; Kwid, 36%; Dolphin Mini, 20%. L\u00edder tranquilo.<\/li>\n\n\n\n<li><strong>Hatch compacto<\/strong>: Polo, 27%; Argo, 23%; HB20, 19%; Onix, 18%; City, 3,5%, Dolphin, 3,4; C3, 2,9%; 208, 2,2%; Yaris, 1,8%. Polo ainda \u00e0 frente.<\/li>\n\n\n\n<li><strong>Sed\u00e3 compacto<\/strong>: Onix Plus, 29%; Virtus, 20,05%; HB20S, 20,03%; Cronos, 14%; City, 10%; Versa, 5%; Yaris, 2%. Onix avan\u00e7ou.<\/li>\n\n\n\n<li><strong>Sed\u00e3 m\u00e9dio-compacto<\/strong>: Corolla, 59%; King, 22%; Sentra, 9%. Tranquilidade na lideran\u00e7a<\/li>\n\n\n\n<li><strong>Sed\u00e3 m\u00e9dio-grande<\/strong>: BMW S\u00e9rie 3\/4, 61%; Mercedes Classe C, 19%; Audi A5, 13%. BMW imbat\u00edvel.<\/li>\n\n\n\n<li><strong>Sed\u00e3 grande<\/strong>: Seal, 80%; Panamera, 10%; S\u00e9rie 5\/6, 4%. L\u00edder pelo pre\u00e7o.<\/li>\n\n\n\n<li><strong>Esportivo<\/strong>: Mustang, 55%; BMW M2, 19%; BMW M3\/M4, 12%. Mustang bastante firme.<\/li>\n\n\n\n<li><strong>Esporte<\/strong>: 911, 56%; 718 Boxster\/Cayman, 28%; Mercedes-AMG GT, 4%. Dom\u00ednio total Porsche.<\/li>\n\n\n\n<li><strong>SUV compacto<\/strong>: T-Cross, 13%; Creta, 11%; HR-V, 8,76%; Tracker, 8,71%; Kicks, 8,3%; Fastback, 8,2%; Nivus, 7%; Tera, 6,9%; Renegade, 6,4%; Pulse, 6,3%; Basalt, 2,83%; \u00a0Kardian, 2,77%; Duster, 2,66%. T-Cross sob amea\u00e7a.<\/li>\n\n\n\n<li><strong>SUV m\u00e9dio-compacto<\/strong>: Compass, 27%; Corolla Cross, 26%; Tiggo 7, 17%. Novo l\u00edder, Compass.<\/li>\n\n\n\n<li><strong>SUV m\u00e9dio-grande<\/strong>: H6, 20%; Song Pro, 14%; Song Plus, 12%. Mantida lideran\u00e7a do H6.<\/li>\n\n\n\n<li><strong>SUV grande<\/strong>: BMW X5\/X6, 18,84%; Cayenne, 18,44%; %; XC90, 11%. BMW na ponta por um fio.<\/li>\n\n\n\n<li><strong>Picape pequena<\/strong>: Strada, 59%; Saveiro, 28%; Montana, 8%. L\u00edder imbat\u00edvel.<\/li>\n\n\n\n<li><strong>Picape m\u00e9dia (carga 1.000 kg)<\/strong>: Toro, 22 %; Hilux, 21%; Ranger, 15%; S10, 14%. Toro quase perde.<\/li>\n\n\n\n<li><strong>H\u00edbridos:<\/strong> H6, 15%; Fastback, 12%; Song Pro, 11%; Song Plus, 9%. Presen\u00e7a chinesa muito forte.<\/li>\n\n\n\n<li><strong>El\u00e9tricos<\/strong>: Dolphin Mini, 40%; Dolphin, 19%; Yuan Pro, 6%; EX30, 4%. BYD comanda facilmente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/noticias\/10-caros-mais-pesquisados-toyota-brasil\/\" target=\"_blank\" rel=\"noopener\">Veja os 10 modelos da Toyota mais pesquisados<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/impressoes-haval-h9\/\" target=\"_blank\" rel=\"noopener\">Impress\u00f5es: Haval H9 oferece mais por (bem) menos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/dicas\/saiba-como-emitir-crlv-digital-pagar-debitos\/\" target=\"_blank\" rel=\"noopener\">Saiba como emitir o CRLV digital<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Embora a competi\u00e7\u00e3o pelas prefer\u00eancias dos compradores continue acirrada, n\u00e3o houve grandes mudan\u00e7as na classifica\u00e7\u00e3o<\/p>\n","protected":false},"author":270,"featured_media":832877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[],"class_list":["post-840114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/840114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=840114"}],"version-history":[{"count":3,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/840114\/revisions"}],"predecessor-version":[{"id":861938,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/840114\/revisions\/861938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/832877"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=840114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=840114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=840114"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=840114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}