{"id":840889,"date":"2026-02-02T08:48:22","date_gmt":"2026-02-02T11:48:22","guid":{"rendered":"\/?p=840889"},"modified":"2026-09-12T08:20:12","modified_gmt":"2026-09-12T11:20:12","slug":"strada-carro-mais-vendido-janeiro-2026","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/rankings\/strada-carro-mais-vendido-janeiro-2026\/","title":{"rendered":"Carro mais vendido: Strada lidera em janeiro 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.webmotors.com.br\/fiat\/strada\/2026\">Fiat Strada<\/a> ser\u00e1 o carro mais vendido em janeiro de 2026. De acordo com dados parciais &#8211; publicados na \u00faltima sexta-feira (30) &#8211; da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave), a picape pequena da marca de origem italiana j\u00e1 havia emplacado 9.873 unidades no m\u00eas. Ainda n\u00e3o \u00e9 poss\u00edvel cravar 100%, pois os n\u00fameros ainda n\u00e3o foram fechados oficialmente.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros\/sp\/fiat\/strada?autocomplete=strada&amp;autocompleteTerm=FIAT%20STRADA&amp;lkid=1705&amp;tipoveiculo=carros&amp;estadocidade=S%C3%A3o%20Paulo&amp;marca1=FIAT&amp;modelo1=STRADA&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira ofertas de Fiat Strada na Webmotors<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Volkswagen Polo cravou no mesmo per\u00edodo 5.155 e ocupa a segunda coloca\u00e7\u00e3o, logo \u00e0 frente do Fiat Argo, terceiro colocado, que soma 4.634. Fechando o Top 5 est\u00e3o Volkswagen T-Cross na quarta coloca\u00e7\u00e3o com 4.615 unidades novas licenciadas, e Volkswagen Tera em quinto, com 4.395.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como \u00e9 poss\u00edvel notar, a primeira coloca\u00e7\u00e3o da Strada \u00e9 inquestion\u00e1vel. A segunda posi\u00e7\u00e3o do Polo tamb\u00e9m est\u00e1 tranquila, mas, sim, pode sofrer uma reviravolta. J\u00e1 a terceira, quarta, quinta e at\u00e9 mesmo sexta coloca\u00e7\u00e3o &#8211; atualmente ocupada pelo Chevrolet Tracker, que soma 4.284 unidades comercializadas &#8211; seguem indefinidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para se ter uma ideia de como est\u00e1 apertada a disputa, a diferen\u00e7a do Argo, terceiro colocado, para o Tracker, sexto, \u00e9 de apenas 350 ve\u00edculos. Ou seja, tudo pode acontecer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-foto_quadrada wp-image-817436\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/13121628\/Volkswagen-Polo-TSI-manual-1.webp\" alt=\"Volkswagen Polo segue como o carro mais vendido da marca\" class=\"wp-image-817436\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/13121628\/Volkswagen-Polo-TSI-manual-1.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/13121628\/Volkswagen-Polo-TSI-manual-1-1024x640.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/13121628\/Volkswagen-Polo-TSI-manual-1-1120x700.webp 1120w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/13121628\/Volkswagen-Polo-TSI-manual-1-768x480.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/02\/13121628\/Volkswagen-Polo-TSI-manual-1-150x94.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><figcaption class=\"wp-element-caption\">Volkswagen Polo continua liderando as vendas entre os autom\u00f3veis de passeio<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Confira a lista dos 10 carros mais vendidos do Brasil at\u00e9 30 de janeiro de 2026, de acordo com dados da Fenabrave:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. Fiat Strada &#8211; 9.873 unidades emplacadas<\/li>\n\n\n\n<li>2. Volkswagen Polo &#8211; 5.155 unidades emplacadas<\/li>\n\n\n\n<li>3. Fiat Argo &#8211; 4.634 unidades emplacadas<\/li>\n\n\n\n<li>4. Volkswagen T-Cross &#8211; 4.615 unidades emplacadas<\/li>\n\n\n\n<li>5. Volkswagen Tera &#8211; 4.395 unidades emplacadas<\/li>\n\n\n\n<li>6. Chevrolet Tracker &#8211; 4.284 unidades emplacadas<\/li>\n\n\n\n<li>7. Hyundai Creta &#8211; 4.081 unidades emplacadas<\/li>\n\n\n\n<li>8. Jeep Compass &#8211; 4.013 unidades emplacadas<\/li>\n\n\n\n<li>9. Chevrolet Onix &#8211; 3.986 unidades emplacadas<\/li>\n\n\n\n<li>10. Toyota Hilux &#8211; 3.947 unidades emplacadas<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strada, Polo e Argo ensaiam novo dom\u00ednio em 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O trio formado por Fiat Strada, Volkswagen Polo e Fiat Argo est\u00e1 ensaiando um novo dom\u00ednio para o mercado brasileiro em 2026, ocupando as tr\u00eas primeiras coloca\u00e7\u00f5es no primeiro m\u00eas de vendas do ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os tr\u00eas n\u00e3o deram chances para os concorrentes, sendo os \u00fanicos ve\u00edculos a ultrapassarem as 100 mil unidades vendidas. A Strada cumulou 142.891 ve\u00edculos vendidos; Polo teve 122.672; e o Argo 102.630.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros\/sp\/fiat\/strada?autocomplete=strada&amp;autocompleteTerm=FIAT%20STRADA&amp;lkid=1705&amp;tipoveiculo=carros&amp;estadocidade=S%C3%A3o%20Paulo&amp;marca1=FIAT&amp;modelo1=STRADA&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira ofertas de Fiat Strada na Webmotors<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00eddeo relacionado &#8211; Comparativo: Fiat Strada x Volkswagen Saveiro<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/JKZCes9-UqE\/sddefault.jpg\" alt=\"Video: Compara Volkswagen Saveiro Extreme x Fiat Strada Ranch - AS RIVAIS DISPUTAM PELO MESMO CLIENTE?\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"JKZCes9-UqE\" data-title=\"Compara Volkswagen Saveiro Extreme x Fiat Strada Ranch - AS RIVAIS DISPUTAM PELO MESMO CLIENTE?\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/fiat-grande-panda-brasileiro-se-chamara-argo\">Fiat Grande Panda brasileiro se chamar\u00e1 Argo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/fiat-lanca-rival-spin-7-lugares\">Com 7 lugares, Fiat lan\u00e7a modelo rival da Spin<\/a><\/li>\n\n\n\n<li><a href=\"\/noticias\/renault-boreal-10-perguntas-sobre-o-suv\/\">Renault Boreal: 10 perguntas in\u00e9ditas sobre o SUV<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/strada\/13-firefly-flex-ranch-cd-cvt\/4-portas\/2022-2023\/79251232\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/fiat-strada-1.3-firefly-flex-ranch-cd-cvt-wmimagem09561945914.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT STRADA\">\n                            FIAT STRADA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2022\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 FIREFLY FLEX RANCH CD CVT\">\n                                1.3 FIREFLY FLEX RANCH CD CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;109.700\">\n                            R$&nbsp;109.700                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/strada\/13-firefly-flex-endurance-cs-manual\/2-portas\/2025-2026\/80120598\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/fiat-strada-1.3-firefly-flex-endurance-cs-manual-wmimagem1532336748.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT STRADA\">\n                            FIAT STRADA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 FIREFLY FLEX ENDURANCE CS MANUAL\">\n                                1.3 FIREFLY FLEX ENDURANCE CS MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;94.490\">\n                            R$&nbsp;94.490                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/strada?tipoveiculo=carros&#038;marca1=FIAT&#038;modelo1=STRADA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nada mudou em rela\u00e7\u00e3o aos \u00faltimos 5 anos: a Fia Strada continua dominando o mercado brasileiro, bem longe dos rivais<\/p>\n","protected":false},"author":181,"featured_media":813483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[966],"tags":[433],"brand":[742,791],"class_list":["post-840889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rankings","tag-mercado","brand-fiat","brand-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/840889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=840889"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/840889\/revisions"}],"predecessor-version":[{"id":858400,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/840889\/revisions\/858400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/813483"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=840889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=840889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=840889"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=840889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}