{"id":842794,"date":"2026-03-03T10:50:28","date_gmt":"2026-03-03T13:50:28","guid":{"rendered":"\/?p=842794"},"modified":"2026-09-11T22:01:23","modified_gmt":"2026-09-12T01:01:23","slug":"bear-650-mais-que-moto-posicionamento-marca","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/motos\/bear-650-mais-que-moto-posicionamento-marca\/","title":{"rendered":"Mais que uma moto, um posicionamento de marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.webmotors.com.br\/wm1\/motos\/royal-enfield-lanca-a-scrambler-bear-650\" target=\"_blank\" rel=\"noopener\">chegada da Royal Enfield Bear 650<\/a> ao mercado brasileiro \u00e9 muito mais que um simples lan\u00e7amento de mais uma moto da marca anglo-indiana. A ideia, aqui, \u00e9 refor\u00e7ar o posicionamento da marca atrav\u00e9s de conex\u00f5es com estilo e lifestyle.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/motos-novas\/estoque\/royal-enfield?lkid=1003&amp;tipoveiculo=motos-novas&amp;marca1=ROYAL%20ENFIELD&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as oferta de motos Royal Enfield zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A fabricante diz que a Bear 650 &#8220;ocupa um territ\u00f3rio pr\u00f3prio dentro do portf\u00f3lio da Royal Enfield, dialogando com consumidores que v\u00eaem a motocicleta como extens\u00e3o de seu estilo de vida&#8221;. Essa frase j\u00e1 revela muita coisa sobre o que a moto representa para a marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a Royal Enfield, a Bear 650 &#8220;refor\u00e7a a leitura da marca sobre a maturidade do mercado brasileiro, cada vez mais receptivo a produtos com narrativas fortes, apelo simb\u00f3lico e posicionamento claro&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-842731\"><img loading=\"lazy\" decoding=\"async\" width=\"2059\" height=\"1373\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8.webp\" alt=\"Royal Enfield Bear 650 Est\u00e1ticas (8)\" class=\"wp-image-842731\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8.webp 2059w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8-2048x1366.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151040\/Royal-Enfield-Bear-650-estaticas-8-150x100.webp 150w\" sizes=\"(max-width: 2059px) 100vw, 2059px\"\/><figcaption class=\"wp-element-caption\">A nova Royal Enfield Bear 650 chega ao mercado brasileiro com tr\u00eas op\u00e7\u00f5es de pintura<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quer saber? Tudo isso \u00e9 verdade. O mercado brasileiro de duas rodas deixou, de fato, de ser extremamente conservador. E est\u00e1 mais aberto a novidades, mesmo que vindas de marcas at\u00e9 desconhecidas ou cujas origens eram, at\u00e9 pouco tempo, motivo para serem descartadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9 discurso de marketing, mas funciona<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gabriel Patini, diretor-executivo Latam da Royal Enfield, refor\u00e7a o discurso sobre a Bear 650: &#8220;O lan\u00e7amento da Bear 650 representa um movimento estrat\u00e9gico importante para a Royal Enfield no Brasil, porque amplia nossa conex\u00e3o com um p\u00fablico que valoriza atitude, identidade e express\u00e3o pessoal&#8221;, afirma ele. &#8220;\u00c9 uma moto que carrega hist\u00f3ria e prop\u00f3sito, e que conversa com quem busca uma rela\u00e7\u00e3o mais emocional com a marca&#8221;, complementa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo, \u00e9 quase como se a imagem da moto fosse mais importante que suas especifica\u00e7\u00f5es t\u00e9cnicas, ou que seu pr\u00f3prio desempenho. Na pr\u00e1tica, n\u00e3o chega a tanto, mas \u00e9 quase isso: a imagem, aqui, \u00e9 t\u00e3o importante quanto o ato de pilotar. D\u00e1 empate.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-842734\"><img loading=\"lazy\" decoding=\"async\" width=\"2059\" height=\"1373\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4.webp\" alt=\"Royal Enfield Bear 650 Est\u00e1ticas (4)\" class=\"wp-image-842734\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4.webp 2059w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4-2048x1366.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/02151432\/Royal-Enfield-Bear-650-estaticas-4-150x100.webp 150w\" sizes=\"(max-width: 2059px) 100vw, 2059px\"\/><figcaption class=\"wp-element-caption\">Apesar de exibir boa versatilidade, a Bear 650 n\u00e3o \u00e9 para off-road pesado ou trilhas<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo isso, claro, \u00e9 parte de uma planejada estrat\u00e9gia de marketing. Afinal de contas, hoje em dia dificilmente uma moto &#8211; e at\u00e9 um carro &#8211; vira sucesso de vendas se n\u00e3o falar com o emocional do consumidor. Ent\u00e3o, todo esse discurso atrelando a moto a um lifestyle diferenciado \u00e9 necess\u00e1rio, faz sentido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tha\u00eds Gallo, gerente de vendas da Royal Enfield Brasil, explica mais detalhadamente: &#8220;Acreditamos que a clareza de posicionamento \u00e9 fundamental para o crescimento sustent\u00e1vel da marca. A Bear 650 amplia nosso alcance ao falar com um consumidor diferente, que se identifica com a est\u00e9tica scrambler e com a ideia de liberdade associada \u00e0 estrada, mas sem perder a ess\u00eancia da Royal Enfield&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/motos\/royal-enfield-bate-recorde-de-vendas-no-brasil\" target=\"_blank\" rel=\"noopener\">Royal Enfield bate recorde de vendas no Brasil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/motos\/royal-enfield-shotgun-ganha-edicao-limitada\" target=\"_blank\" rel=\"noopener\">Royal Enfield Shotgun 650 ganha edi\u00e7\u00e3o limitada<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/motos\/royal-enfield-himalayan-450-ganha-versao-sinistra\" target=\"_blank\" rel=\"noopener\">Vers\u00e3o sinistra da Royal Enfield Himalayan 450 vir\u00e1 para o Brasil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/motos\/exclusivo-uma-viagem-teste-com-a-meteor-350\" target=\"_blank\" rel=\"noopener\">Relembre a primeira viagem-teste com a Royal Enfield Meteor 350 no Brasil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/motos\/cnh-de-moto-pode-dispensar-autoescola\" target=\"_blank\" rel=\"noopener\">CNH de moto tamb\u00e9m poder\u00e1 dispensar a autoescola?<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vendas em alta expressiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O caro leitor que considerar tudo isso discurso marqueteiro n\u00e3o estar\u00e1 t\u00e3o errado. Mas saiba que est\u00e1 dando certo: as vendas da Royal Enfield no mercado brasileiro t\u00eam crescido expressivamente, apesar do p\u00f3s-venda ainda eventualmente titubeante e das pr\u00f3prias condi\u00e7\u00f5es de neg\u00f3cios no Brasil, sempre t\u00e3o complicadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No ano passado, a marca registrou 31.077 motocicletas vendidas no mercado brasileiro. Pode parecer pouco diante dos volumes das best-sellers Honda e Yamaha, mas representou um crescimento de 80% na compara\u00e7\u00e3o com o ano anterior &#8211; um n\u00famero fortissimo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O volume de vendas do ano passado tamb\u00e9m deu \u00e0 Royal Enfield a 6\u00aa coloca\u00e7\u00e3o no ranking de marcas que mais vendem motos no pa\u00eds. E tornou o pa\u00eds o segundo maior mercado da marca no mundo, atr\u00e1s somente da pr\u00f3pria \u00cdndia, onde as motos s\u00e3o fabricadas.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-780645\"><img loading=\"lazy\" decoding=\"async\" width=\"1153\" height=\"865\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/19164040\/Royal-Enfield-fabrica-Manaus-webp.webp\" alt=\"Royal Enfield F\u00e1brica Manaus Webp\" class=\"wp-image-780645\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/19164040\/Royal-Enfield-fabrica-Manaus-webp.webp 1153w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/19164040\/Royal-Enfield-fabrica-Manaus-webp-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/19164040\/Royal-Enfield-fabrica-Manaus-webp-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/06\/19164040\/Royal-Enfield-fabrica-Manaus-webp-768x576.webp 768w\" sizes=\"(max-width: 1153px) 100vw, 1153px\"\/><figcaption class=\"wp-element-caption\">As motos da Royal Enfield s\u00e3o montadas em Manaus (AM) pela Dafra e pelo Grupo Multi<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E falando em fabrica\u00e7\u00e3o, a Royal Enfield dever\u00e1 continuar crescendo com for\u00e7a no Brasil. \u00c9 que atualmente as motos v\u00eam da \u00cdndia e s\u00e3o montadas em plantas da Dafra e da Grupo Multi, mas h\u00e1 planos para uma f\u00e1brica pr\u00f3pria, que obviamente ampliar\u00e1 a capacidade produtiva da marca no Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando essa nova unidade entrar\u00e1 em opera\u00e7\u00e3o? Embora j\u00e1 tenha tido at\u00e9 a aprova\u00e7\u00e3o da Suframa, em manaus (AM), n\u00e3o h\u00e1 data revelada. Enquanto isso n\u00e3o acontece, mais novidades chegar\u00e3o e ser\u00e3o montadas no esquema CKD que jpa existe com as empresas parceiras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Royal Enfield j\u00e1 confirmou os seguintes modelos e\/ou vers\u00f5es para o Brasil: Classic 650, Classic 650 125th Anniversary, Goan Classic 350, Himalayan 450 Mana Black, Shotgun 650 Rough Crafts e atualiza\u00e7\u00f5es de Meteor 350 e Hunter 350.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Veja tamb\u00e9m<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/royal-enfield\/meteor-650-celestial\/650cc\/2025-2026\/2690814\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202605\/20260507\/royal-enfield-meteor-650-celestial-wmimagem17310252430.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"ROYAL ENFIELD METEOR 650 CELESTIAL\">\n                            ROYAL ENFIELD METEOR 650 CELESTIAL                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Custom\">\n                                Custom                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;37.490\">\n                            R$&nbsp;37.490                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/royal-enfield\/meteor-650-celestial\/650cc\/2025\/2924598\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202605\/20260503\/royalenfieldmeteor650celestial-WMIMAGEM11232427323.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"ROYAL ENFIELD METEOR 650 CELESTIAL\">\n                            ROYAL ENFIELD METEOR 650 CELESTIAL                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Custom\">\n                                Custom                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;37.900\">\n                            R$&nbsp;37.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/motos\/estoque\/royal-enfield\/meteor-650-celestial?tipoveiculo=motos&#038;marca1=ROYAL-ENFIELD&#038;modelo1=METEOR-650-CELESTIAL&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/royal-enfield\/classic-350\/350cc\/2023-2024\/3000291\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202607\/20260713\/royalenfieldclassic350-WMIMAGEM13185415536.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"ROYAL ENFIELD CLASSIC 350\">\n                            ROYAL ENFIELD CLASSIC 350                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Custom\">\n                                Custom                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;19.500\">\n                            R$&nbsp;19.500                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/royal-enfield\/classic-350\/350cc\/2022-2023\/3032120\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260813\/royalenfieldclassic350-WMIMAGEM11504061030.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"ROYAL ENFIELD CLASSIC 350\">\n                            ROYAL ENFIELD CLASSIC 350                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2022\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Custom\">\n                                Custom                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;19.199\">\n                            R$&nbsp;19.199                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/motos\/estoque\/royal-enfield\/classic-350?tipoveiculo=motos&#038;marca1=ROYAL-ENFIELD&#038;modelo1=CLASSIC-350&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Com a rec\u00e9m-lan\u00e7ada Bear 650, a Royal Enfield apela ao emocional para consolidar seu lugar de marca diferente no mercado<\/p>\n","protected":false},"author":303,"featured_media":842762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[18],"tags":[441],"brand":[807],"class_list":["post-842794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motos","tag-motos","brand-royal-enfield"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/842794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=842794"}],"version-history":[{"count":6,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/842794\/revisions"}],"predecessor-version":[{"id":855468,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/842794\/revisions\/855468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/842762"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=842794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=842794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=842794"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=842794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}