{"id":845952,"date":"2026-04-16T09:35:29","date_gmt":"2026-04-16T12:35:29","guid":{"rendered":"\/?p=845952"},"modified":"2026-09-11T21:02:23","modified_gmt":"2026-09-12T00:02:23","slug":"motos-quais-sao-as-marcas-mais-desejadas","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/motos\/motos-quais-sao-as-marcas-mais-desejadas","title":{"rendered":"Motos: quais s\u00e3o as marcas mais desejadas?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O caro leitor viu aqui no <strong>WM1<\/strong> que o <strong>mercado brasileiro de motos<\/strong><a href=\"https:\/\/www.webmotors.com.br\/wm1\/motos\/motos-recordes-em-producao-e-nas-vendas-no-varejo\" target=\"_blank\" rel=\"noopener\"> tem bombado neste come\u00e7o de 2026<\/a>. A produ\u00e7\u00e3o de motos em Manaus (AM) foi a segunda melhor da hist\u00f3ria &#8211; <strong>561.448 unidades<\/strong> -, e a produ\u00e7\u00e3o por l\u00e1, especificamente em mar\u00e7o, foi recorde hist\u00f3rico &#8211; 212.716 unidades.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/motos-novas\/estoque?lkid=1003\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de motos zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, as vendas no varejo tamb\u00e9m foram as maiores de todos os tempos, tanto no acumulado do primeiro trimestre quanto no m\u00eas de mar\u00e7o. Nos tr\u00eas primeiros meses de 2026, as vendas no varejo totalizaram 571.728 unidades, resultado 20,6% superior ao observado no mesmo per\u00edodo do ano anterior.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-797402\"><img loading=\"lazy\" decoding=\"async\" width=\"1460\" height=\"973\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/09160807\/Fabrica-Honda-Manaus.webp\" alt=\"A produ\u00e7\u00e3o de motocicletas da Honda em Manaus (AM) teve seu melhor volume desde 2011: mais de 1,6 milh\u00e3o de unidades\" class=\"wp-image-797402\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/09160807\/Fabrica-Honda-Manaus.webp 1460w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/09160807\/Fabrica-Honda-Manaus-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/09160807\/Fabrica-Honda-Manaus-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/09160807\/Fabrica-Honda-Manaus-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/09160807\/Fabrica-Honda-Manaus-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/04\/09160807\/Fabrica-Honda-Manaus-150x100.webp 150w\" sizes=\"(max-width: 1460px) 100vw, 1460px\"\/><figcaption class=\"wp-element-caption\">A Abraciclo projeta que, este ano, as fabricantes instaladas em Manaus (AM) produzir\u00e3o 2,07 milh\u00f5es de motocicletas<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em mar\u00e7o, especificamente, foram licenciadas 221.618 motocicletas, o que representou um crescimento de 33,5% na compara\u00e7\u00e3o com o mesmo m\u00eas de 2025 e de 29,2% em rela\u00e7\u00e3o a fevereiro. Considerando os 22 dias \u00fateis do m\u00eas, a m\u00e9dia di\u00e1ria de vendas alcan\u00e7ou 10.074 unidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado: para o fechamento de 2026, a Abraciclo projeta uma produ\u00e7\u00e3o superior a <strong>2.070.000 unidades<\/strong>, o que seria um crescimento de 4,5% em rela\u00e7\u00e3o a 2025. E, tamb\u00e9m, o licenciamento de 2.300.000 motos &#8211; neste caso, um avan\u00e7o de 4,6% na compara\u00e7\u00e3o com o ano anterior.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-844805\"><img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"1016\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/27141735\/Concessionaria-Suzuki-Motos-Vigorito-Nazare-2.webp\" alt=\"Concession\u00e1ria Suzuki Motos Vigorito Nazar\u00e9 (2)\" class=\"wp-image-844805\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/27141735\/Concessionaria-Suzuki-Motos-Vigorito-Nazare-2.webp 1199w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/27141735\/Concessionaria-Suzuki-Motos-Vigorito-Nazare-2-1024x868.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/27141735\/Concessionaria-Suzuki-Motos-Vigorito-Nazare-2-826x700.webp 826w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/27141735\/Concessionaria-Suzuki-Motos-Vigorito-Nazare-2-768x651.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/03\/27141735\/Concessionaria-Suzuki-Motos-Vigorito-Nazare-2-150x127.webp 150w\" sizes=\"(max-width: 1199px) 100vw, 1199px\"\/><figcaption class=\"wp-element-caption\">As vendas de motos no varejo registraram recorde hist\u00f3rico no m\u00eas de mar\u00e7o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, neste cen\u00e1rio todo, quais s\u00e3o as marcas que fizeram a diferen\u00e7a? \u00c9 importante ver isso, pois s\u00e3o justamente esses dados que revelam as prefer\u00eancias, as necessidades e as realidades do consumidor brasileiro. Ent\u00e3o vamos mostrar aqui quais foram as marcas que mais venderam motos no pa\u00eds no primeiro trimestre deste ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira abaixo. Os dados s\u00e3o da Federa\u00e7\u00e3o Nacional da&nbsp; Distribui\u00e7\u00e3o de Ve\u00edculos (Fenabrave), entidade que re\u00fane as concession\u00e1rias de todas as marcas, de todos os tipos de ve\u00edculos de passeio e comerciais leves &#8211; presentes no Pa\u00eds. No caso das motos, inclusive das marcas que n\u00e3o s\u00e3o filiadas \u00e0 Abraciclo. Ou seja, refletem as vendas reais, j\u00e1 que contabilizam emplacamentos.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/xre-300-sahara-adventure\/300cc\/2026\/3039089\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260820\/honda-xre-300-sahara-adventure-wmimagem12242347838.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA XRE 300 SAHARA ADVENTURE\">\n                            HONDA XRE 300 SAHARA ADVENTURE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Trail\">\n                                Trail                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;40.715\">\n                            R$&nbsp;40.715                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/honda\/xre-300-sahara-adventure\/300cc\/2024\/2693711\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2025\/202509\/20250918\/honda-xre-300-sahara-adventure-WMIMAGEM14125367232.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"HONDA XRE 300 SAHARA ADVENTURE\">\n                            HONDA XRE 300 SAHARA ADVENTURE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"Trail\">\n                                Trail                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;31.500\">\n                            R$&nbsp;31.500                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/motos\/estoque\/honda\/xre-300-sahara-adventure?tipoveiculo=motos&#038;marca1=HONDA&#038;modelo1=XRE-300-SAHARA-ADVENTURE&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marcas mais vendidas no Brasil este ano revelam as prefer\u00eancias, necessidades e realidades do consumidor. Veja o ranking<\/p>\n","protected":false},"author":303,"featured_media":798807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[18],"tags":[],"brand":[],"class_list":["post-845952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motos"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/845952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=845952"}],"version-history":[{"count":6,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/845952\/revisions"}],"predecessor-version":[{"id":854972,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/845952\/revisions\/854972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/798807"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=845952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=845952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=845952"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=845952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}