{"id":847389,"date":"2026-05-09T12:00:30","date_gmt":"2026-05-09T15:00:30","guid":{"rendered":"\/?p=847389"},"modified":"2026-09-11T20:37:17","modified_gmt":"2026-09-11T23:37:17","slug":"abril-bons-resultados-apesar-do-calendario-curto","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/abril-bons-resultados-apesar-do-calendario-curto\/","title":{"rendered":"Abril: bons resultados apesar do calend\u00e1rio curto"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quem olha apenas a superf\u00edcie dos n\u00fameros de abril pode ter a falsa impress\u00e3o de que o mercado de ve\u00edculos leves perdeu&nbsp;f\u00f4lego. O total de 236.712 emplacamentos representou um recuo de 8,2% frente a mar\u00e7o. No entanto, abril teve apenas 20 dias \u00fateis, dois a menos que o m\u00eas anterior. Quando o foco \u00e9 a m\u00e9dia di\u00e1ria, o cen\u00e1rio muda: foram 11.836 unidades\/dia, um recorde para o ano e o melhor desempenho desde o final de 2024.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para Milad Kalume Neto, da K.Lume Consultoria, se abril tivesse os mesmos dias \u00fateis de mar\u00e7o, o resultado superaria qualquer expectativa. Na compara\u00e7\u00e3o interanual houve um salto relevante de 20% sobre abril de 2025. Quanto ao acumulado do primeiro quadrimestre, a alta de 16,4% para 832.000 unidades j\u00e1 coloca 2026 acima dos n\u00edveis pr\u00e9-pandemia de 2019, o que consolida uma recupera\u00e7\u00e3o consistente.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829736\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1167\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp\" alt=\"Vendas\" class=\"wp-image-829736\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp 1750w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-150x100.webp 150w\" sizes=\"(max-width: 1750px) 100vw, 1750px\"\/><figcaption class=\"wp-element-caption\">As vendas de 11.836 unidades\/dia em abril foram um recorde para o ano e o melhor desempenho desde o final de 2024<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fen\u00f4meno que merece aten\u00e7\u00e3o \u00e9 a &#8220;invas\u00e3o&#8221; chinesa, que n\u00e3o d\u00e1 sinais de tr\u00e9gua. De acordo com a consultoria Bright, as 40.927 unidades vendidas em abril, significaram 17,3% de participa\u00e7\u00e3o de mercado, ante 14,7% em mar\u00e7o. O resultado refletiuo desempenho dos modelos h\u00edbridos e el\u00e9tricos somados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Saiba mais:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/carros-automaticos-mais-baratos\" target=\"_blank\" rel=\"noopener\">10 carros autom\u00e1ticos mais baratos do Brasil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/sedas-mais-baratos-do-brasil-2026\/\" target=\"_blank\" rel=\"noopener\">5 sed\u00e3s mais baratos do Brasil em 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/hatches-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">5 hatches mais baratos do Brasil em 202<\/a><a href=\"https:\/\/wm1.com.br\/noticias\/suvs-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">6<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/suvs-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">5 SUVs mais baratos do Brasil em 2026<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O balan\u00e7o geral aponta que as cinco maiores marcas tradicionais (Fiat, VW, GM, Hyundai e Toyota, nesta ordem) cresceram 13%, no acumulado deste ano, um pouco abaixo dos 16,4% do mercado total. Mas isso ainda pode mudar de acordo com os investimentos j\u00e1 anunciados para os pr\u00f3ximos anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outras observa\u00e7\u00f5es da K.Lume: quase 60% das vendas foram \u00e0 vista e 40% foram financiadas. Estas enfrentam juros ainda muito altos, reflexo da infla\u00e7\u00e3o que amea\u00e7a romper os 4,5% ao ano &#8211; acima da toler\u00e2ncia de 3%, eu acrescento. O segmento de autom\u00f3veis mais caros retraiu-se 17%.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-811589\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros.webp\" alt=\"\" class=\"wp-image-811589\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-2048x1365.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-150x100.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">As cinco maiores marcas tradicionais (Fiat, VW, GM, Hyundai e Toyota, nesta ordem) cresceram 13%, este ano<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O balan\u00e7o geral de vendas em 2026 poder\u00e1 ficar acima do previsto no come\u00e7o deste ano tanto pela Anfavea quanto pela Fenabrave. Esta entidade atribui ao programa Carro Sustent\u00e1vel (o Citro\u00ebn C3 enquadrou-se recentemente; agora s\u00e3o seis marcas) os bons resultados deste ano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/tera\/10-170-tsi-high-automatico\/4-portas\/2025-2026\/78338805\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260823\/volkswagen-tera-1.0-170-tsi-high-automatico-wmimagem1940154772.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN TERA\">\n                            VOLKSWAGEN TERA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 170 TSI HIGH AUTOM\u00c1TICO\">\n                                1.0 170 TSI HIGH AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;136.590\">\n                            R$&nbsp;136.590                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/tera\/10-170-tsi-high-automatico\/4-portas\/2025-2026\/79597606\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260916\/volkswagentera10170tsihighautomatico-WMIMAGEM12555604937.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN TERA\">\n                            VOLKSWAGEN TERA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 170 TSI HIGH AUTOM\u00c1TICO\">\n                                1.0 170 TSI HIGH AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;119.900\">\n                            R$&nbsp;119.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/tera?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=TERA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mercado parece ter sofrido recuo nas vendas, mas n\u00famero di\u00e1rios apontam exatamente o contr\u00e1rio<\/p>\n","protected":false},"author":270,"featured_media":820087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[],"brand":[],"class_list":["post-847389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/847389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=847389"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/847389\/revisions"}],"predecessor-version":[{"id":854728,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/847389\/revisions\/854728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/820087"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=847389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=847389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=847389"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=847389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}