{"id":850123,"date":"2026-07-05T10:00:16","date_gmt":"2026-07-05T13:00:16","guid":{"rendered":"\/?p=850123"},"modified":"2026-09-11T13:01:47","modified_gmt":"2026-09-11T16:01:47","slug":"uso-de-i-a-para-comprar-carro-no-brasil-e-grande","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/uso-de-i-a-para-comprar-carro-no-brasil-e-grande\/","title":{"rendered":"Uso de I.A. para comprar carro no Brasil \u00e9 grande"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Os dados s\u00e3o do Google e foram apresentados durante o recente semin\u00e1rio Anfavea Visions 2026. Na pesquisa, 57% informaram que usam ferramentas de intelig\u00eancia artificial (I.A.) no processo de escolha da marca e tipo de ve\u00edculo. Isso acaba por alongar o tempo at\u00e9 a decis\u00e3o final.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Organizar informa\u00e7\u00f5es e comparar op\u00e7\u00f5es pelo maior acesso a todo o universo de ofertas incentivam o consumidor a avan\u00e7ar nas pesquisas antes da escolha. Enquanto outros 30% apelam \u00e0 I.A. para comparar fabricantes e modelos, 13% admitem transferir parte da decis\u00e3o Para a pr\u00f3pria I.A.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-840005\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/01\/23085710\/Concessionaria-Loja-Geely-2.webp\" alt=\"Concession\u00e1ria Loja Geely (2)\" class=\"wp-image-840005\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/01\/23085710\/Concessionaria-Loja-Geely-2.webp 1920w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/01\/23085710\/Concessionaria-Loja-Geely-2-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/01\/23085710\/Concessionaria-Loja-Geely-2-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/01\/23085710\/Concessionaria-Loja-Geely-2-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/01\/23085710\/Concessionaria-Loja-Geely-2-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/01\/23085710\/Concessionaria-Loja-Geely-2-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/01\/23085710\/Concessionaria-Loja-Geely-2-150x100.webp 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><figcaption class=\"wp-element-caption\">As pessoas ainda compram carros em concession\u00e1rias, mas antes consultam a I.A. para obter informa\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O Brasil est\u00e1 entre os mercados mundiais mais receptivos a essa mudan\u00e7a. Outra pesquisa, desta vez Google\/Ipsos com 21 mil pessoas em 21 pa\u00edses, havia indicado que 54% dos brasileiros usaram I.A. generativa em 2024, acima da m\u00e9dia global de 48%. Tamb\u00e9m se registram 65% de percep\u00e7\u00e3o positiva sobre a tecnologia e 60% acreditam em ganhos econ\u00f4micos associados ao seu avan\u00e7o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/silverado-2027-visual-renovado-e-novos-motores\/\" target=\"_blank\" rel=\"noopener\">Chevrolet Silverado 2027: visual renovado e novos motores<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/chevrolet-captiva-ev-ja-e-feito-no-brasil\/\" target=\"_blank\" rel=\"noopener\">Chevrolet Captiva EV j\u00e1 \u00e9 feito no Brasil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/dinheiro-e-economia\/byd-dolphin-mini-usado\/\" target=\"_blank\" rel=\"noopener\">Dolphin Mini usado abaixo de R$ 100 mil existe<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Especialistas preveem que o pr\u00f3ximo passo vir\u00e1 com agentes de I.A. capazes de executar tarefas de forma aut\u00f4noma para o usu\u00e1rio desde o processo de compra ao p\u00f3s-venda. Ve\u00edculos conectados ajudar\u00e3o, pois enviar\u00e3o dados de forma direta a fabricantes e concession\u00e1rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas nem tudo s\u00e3o flores. A Ford acaba de contratar 350 engenheiros seniores para seus quadros t\u00e9cnicos nos EUA. Segundo a ag\u00eancia Bloomberg eles chegaram para corrigir problemas ocasionados pela intelig\u00eancia artificial, que causaram preju\u00edzos bilion\u00e1rios \u00e0 fabricante.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-811589\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros.webp\" alt=\"\" class=\"wp-image-811589\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-2048x1365.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-150x100.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">Outra pesquisa, de Google\/Ipsos, havia indicado que 54% dos brasileiros usaram I.A. para comprar um carro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto ao transporte por aplicativos, a empresa brasileira Machine, especialista em alternativas de mobilidade e entregas, indica que cinco marcas dominam cerca de 80% das viagens: Chevrolet (20,94%), Volkswagen (19,08%), Fiat (18,40%), Hyundai (11,66%) e Renault (9,53%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/noticias\/cnh-renovacao-automatica-lei-junho-2026\/\" target=\"_blank\" rel=\"noopener\">Nova lei para renova\u00e7\u00e3o da CHN \u00e9 sancionada<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/copa-do-mundo-carros-que-bombaram\/\" target=\"_blank\" rel=\"noopener\">Os carros mais buscados em 58, 62, 70, 94 e 02<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/webmotors-tv-nacional-sbt-v4\/\" target=\"_blank\" rel=\"noopener\">Webmotors TV estreia no SBT para todo o Brasil<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;Curte os nossos conte\u00fados? Ent\u00e3o voc\u00ea tem encontro marcado com a Webmotors TV: todos os domingos, \u00e0s 8h30 da manh\u00e3, no SBT<\/h4>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/argo\/10-firefly-flex-drive-manual\/4-portas\/2024-2025\/80158720\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260924\/fiat-argo-1.0-firefly-flex-drive-manual-wmimagem0305102900.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT ARGO\">\n                            FIAT ARGO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FIREFLY FLEX DRIVE MANUAL\">\n                                1.0 FIREFLY FLEX DRIVE MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;76.890\">\n                            R$&nbsp;76.890                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/argo\/10-firefly-flex-drive-manual\/4-portas\/2024-2025\/80164405\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260924\/fiat-argo-1.0-firefly-flex-drive-manual-wmimagem03411346748.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT ARGO\">\n                            FIAT ARGO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FIREFLY FLEX DRIVE MANUAL\">\n                                1.0 FIREFLY FLEX DRIVE MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;77.490\">\n                            R$&nbsp;77.490                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/argo?tipoveiculo=carros&#038;marca1=FIAT&#038;modelo1=ARGO&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dados do Google mostrados no semin\u00e1rio Anfavea Visions revelaram que 57% dos compradores usam I.A. para comprar carro<\/p>\n","protected":false},"author":270,"featured_media":842569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[433,21],"brand":[],"class_list":["post-850123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","tag-mercado","tag-tecnologia"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/850123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=850123"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/850123\/revisions"}],"predecessor-version":[{"id":853923,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/850123\/revisions\/853923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/842569"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=850123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=850123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=850123"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=850123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}